St Paul, Minnesota

Saint Paul Trademark Registration

Trademark Attorney Services for Your Saint Paul Business

Welcome to Gerben IP

We have been assisting entrepreneurs, established businesses and other lawyers with trademarks since 2008. We are very proud of the fact that our firm’s representation has resulted in the successful registration of more than 7,500 trademarks with the USPTO.

Protect your trademark
with the assistance of
a trademark attorney
for a flat fee of:


(Plus Government Filing Fee)

Providing Trademark Services for St Paul-based Businesses

Please note that while Gerben IP is not located in Minnesota, it can assist businesses from Minnesota in registering a federal trademark because it is a federal matter.

Since its founding in 2008, Gerben IP, founded by trademark attorney Josh Gerben, has registered thousands of trademarks for clients across the country, including the St. Paul area. The experienced team of attorneys at Gerben IP work with individuals and businesses of all sizes. Whether you plan to open a yoga studio in Summit Hill or expand your IT firm in Woodbury, Gerben IP is here to assist you.

Gerben IP is focused on offering top shelf IP services at a fraction of the cost of larger law firms. To do this, trademark lawyer Josh Gerben has developed an efficient system that allows him and other lawyers at the firm to work with each client individually at extremely competitive rates.

How many trademarks are filed each year by businesses in Saint Paul, Minnesota?

Gerben IP collected the following data from the USPTO’s public database.

Year# of Trademarks Filed
Year# of Trademarks Filed

Why is trademark registration important for St. Paul-area business owners?

Saint Paul boasts a strong economy and steady population growth, making it a great place to open a new business. If you plan to open a Saint Paul-based business soon, be sure to protect your business and brand through US trademark registration.

Consider this scenario: Tom plans to start his own moving company that will serve the Twin Cities and surrounding areas. He selects the name Friendly Neighbor Movers and gets to work creating a logo and customizing moving trucks with the new name and design. He also purchases the domain name and creates marketing material featuring the company’s name. Tom has heard of trademark registration, but he decides his business is just too small right now to justify the extra cost.

Unfortunately, a year later, Tom learns some upsetting news. Another moving company based in Milwaukee plans to move into the area. They use the same name, and because they’ve registered it with the USPTO, they are well within their rights to ask Tom to shut down and rebrand his business. Now, Tom must spend even more time and money in his rebranding effort than he would have if he’d registered his trademark from the start.

Whether you plan to start a sole proprietorship or a large business, don’t overlook the important step of protecting your brand through trademark registration. Contact Gerben IP today to learn more about our trademark registration services or initiate an Order online.

The top 4 questions Saint Paul businesses have about obtaining a trademark.

What is a trademark?

A trademark can be anything that indicates a particular product or service is associated with a specific brand. Common trademarks include words, colors, slogans, and logos, but even sounds and smells can be protected through trademark registration.

Should I register my trademark with the USPTO?

The United States is a common law country, which means you will have a limited number of protections simply by using your mark in public. However, these protections may not be enough to fully protect your brand. For instance, your mark will only be protected in the small geographic region where your business is based. If you plan to expand outside of St. Paul in the future, you may be prohibited from certain areas where a similar mark is already in use. You’ll also face more challenges asserting your trademark rights in legal proceedings. In order to have the presumption of validity nationwide, you will need to register your trademark with the USPTO.

What are International Classes?

The United States Patent and Trademark Office, or USPTO, has 47 different groups of goods and services known as International Classes. In drafting your application, you will need to select the classes that best match the goods or services you plan to offer under your trademark. If you are unsure about which classes best match the goods or services you plan to offer, the experienced attorneys at Gerben IP can assist you.

What should I do if I find someone infringing on my trademark?

It’s important to take immediate action in cases of infringement. Allowing infringers to continue to use your mark without permission could damage your brand’s reputation or confuse your customers, potentially steering them away from your brand. If you think someone may be infringing on your trademark, engage an experienced U.S. trademark attorney. Your attorney will analyze the situation and determine the best course of action. Often a cease-and-desist letter drafted by your attorney is all that is needed to put the infringer on notice. In some instances, though, more formal legal action may be required.

Common misperceptions about trademarks heard around Saint Paul, MN.

I should wait to register my trademark until my business is more successful.

Don’t wait until your doors are open to obtain trademark registration. The process to register your trademark should be one of the first steps you take when planning to open your business. Before you select a mark and begin to use it on product labeling, signage, marketing materials, and more, you should conduct a comprehensive trademark search to determine whether it is available for use. You should also complete and submit a trademark application to the USPTO. The date you submit your application will become your priority date. Anyone looking to file a similar mark after that date will not be approved. Waiting to conduct a search and file for trademark registration could leave you vulnerable to infringement in the future.

My competitor has not registered its trademark, so I can register it to keep them from using it.

The United States is a first-to-use country, so your competitor likely has some trademark rights, even if they haven’t registered it with the USPTO. In addition, knowingly registering the trademark of another business is a fraud and cause for cancellation of your trademark. If you’re unsure about the availability of a particular mark, contact Gerben IP.

Trademark registration is simple, so I can do it myself.

The process to register a trademark is complex and detailed, from conducting a comprehensive trademark search to selecting International Classes and responding to Office Actions. Working with a trademark attorney ensures that the process runs smoothly, and, according to a study by the University of North Carolina, your chances of approval will increase as well. The study found that applications submitted with the assistance of a trademark attorney were up to 50 percent more likely to be approved by the USPTO.

I should register for as many International Classes as possible.

This may not be the best strategy. Trademark fees are determined by the number of classes you file, which means filing for multiple classes could greatly increase your overall trademark costs. In addition, filing for multiple classes could cause your trademark application to be rejected. For these reasons, it’s best to include only the classes that represent the goods or services you offer now or plan to offer in the near future.

The symbols “TM” and “®” can be used interchangeably.

These symbols represent a trademark at different stages of the registration process and are not interchangeable. The trademark registration symbol ® specifies that your trademark has been registered with the USPTO. Using the symbol prior to approval is a violation of federal law and could be grounds for rejection of your application. While your application is pending, you are able to use the ™ symbol.

Years of Experience
Trademark Searches
Trademarks Federally
Customer Service

Helping Our Customers Succeed

Scrub DudeScrub Dude ★★★★★ Very positive experience with Gerben IP. Love the automations they have setup and the diligence in which they handle our account.Natasha TarnovskayaNatasha Tarnovskaya ★★★★★ Exceptional services for several years now! Highly recommend!Sol María Díaz PérezSol María Díaz Pérez ★★★★★ This law firm is a true standout in their field, especially concerning our recent trademark request.Our assigned lawyer showed genuine interest in our business and crafted a robust trademark application that ensured comprehensive protection. Communication was prompt and clear, making us feel valued and well-informed throughout the process.We highly recommend their services to any business needing top-notch legal assistance.Abigail CarpenterAbigail Carpenter ★★★★★ We have worked with Gerben on multiple Trademark filings and are very happy with their work. They communicate clearly, do a great job of explaining the process, and always keep us up to date on the status of our filings.Jon PayneJon Payne ★★★★★ Gerben IP is fantastic at what they do - intellectual property law. I have used them for about a dozen trademarks over the past 7 or 8 years now and each time they have been comprehensive in their research, swift in their deliverables and always acted with integrity and a focus on the best interest of me and my company. I cannot recommend them highly enough!Autumn BitterlichAutumn Bitterlich ★★★★★ I am thoroughly impressed by Josh Gerben and his colleagues. They helped me through the detailed process of filing and my Trademark, which would have been an extremely stressful process for me to do alone. I could depend on them to contact me in a timely manner to keep all of the filings up to date, and CORRECT. I can't say enough positive about them. The whole team was quick to respond to my questions and made me feel secure in my choosing them.js_loader

Do you need assistance with a trademark matter? Reach out to an attorney now.

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