What We Do

We offer a full range of trademark, copyright and patent services to entrepreneurs, established businesses and other attorneys (on behalf of their clients). We can assist clients from all 50 states and from countries around the world. Our services include:

  • Trademark Clearance Searches
  • Trademark Application Preparation
  • Office Action Responses
  • Trademark Monitoring
  • Trademark Change of Ownership
  • Trademark Portfolio Management
  • Trademark Renewal Filings
  • Trademark Opposition Proceedings
  • Trademark Cancellation Proceedings
  • Trademark Litigation
  • Copyright Applications
  • Patent Clearance Searches
  • Patent Applications
Who We Are

Meet Josh Gerben, founder of Gerben Law Firm.

Welcome to Gerben Law Firm. We have been assisting entrepreneurs, established businesses and other lawyers with trademarks since 2008. I am very proud of the fact that our firm’s representation has resulted in the successful registration of more than 5,500 trademarks with the USPTO. Please contact us with your questions. We always offer complimentary consultations.

Trademark Registration
Plus Government Fees

  • Federal and State Trademark Search using CORSEARCH software
  • Common Law Trademark Search
  • Attorney Consultation Time
  • Drafting and Filing of Trademark Application
  • Responding to Non-Substantive Office Actions
  • Sending Registration Certificate

Please Note: The flat legal fee advertised above applies to a trademark search and filing in up to two classes of goods/services for a trademark that is currently in-use in the United States. Call for a quote on your specific trademark if it does not meet these parameters.

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Three Steps We've Used to Register 5,500 Trademarks
Step 1: Comprehensive Trademark Search

Once you complete our engagement form, we will conduct a comprehensive federal, state and common law trademark search. Our search of federal and state trademark databases is done utilizing software provided by Corsearch. This is an industry leading trademark search software used by the largest law firms in the world. Our search works to identify any potential issue with your desired trademark prior to making a trademark filing.

Step 2: Trademark Attorney Consultation

Within 7-10 days of commencing work, we will return the trademark search results for your review. You can then set up a time to talk to one of our attorneys about the search results and any other questions you have about the trademark registration process. In the event that our search uncovers a problem, we offer a complimentary second search on a different trademark.

Step 3: Trademark Application Filed

Our experienced trademark attorneys will prepare your trademark application for your review and approval. Having drafted and successfully registered over 5,500 trademarks since 2008, our attorneys understand the intricacies of a US trademark application and will ensure your application is drafted to give you the best chance of approval possible.

Breakdown of Our Trademark Service

Clients in St Paul, Minnesota Utilize Gerben IP for Trademark Attorney Services

*Please note that while Gerben Intellectual Property is not located in Minnesota, it can assist businesses from Minnesota in registering a federal trademark because it is a federal matter.

Since its founding in 2008, Gerben Intellectual Property, founded by trademark attorney Josh Gerben, has registered thousands of trademarks for clients across the country, including the St. Paul area. The experienced team of attorneys at Gerben Intellectual Property work with individuals and businesses of all sizes. Whether you plan to open a yoga studio in Summit Hill or expand your IT firm in Woodbury, Gerben Intellectual Property is here to assist you.

Gerben Intellectual Property is focused on offering top shelf IP services at a fraction of the cost of larger law firms. To do this, trademark lawyer Josh Gerben has developed an efficient system that allows him and other lawyers at the firm to work with each client individually at extremely competitive rates.

Federal Trademark Registration for Your Business

Common Questions about Obtaining & Protecting Trademarks

  • What is a trademark?
    • A trademark can be anything that indicates a particular product or service is associated with a specific brand. Common trademarks include words, colors, slogans, and logos, but even sounds and smells can be protected through trademark registration.
  • Should I register my trademark with the USPTO?
    • The United States is a common law country, which means you will have a limited number of protections simply by using your mark in public. However, these protections may not be enough to fully protect your brand. For instance, your mark will only be protected in the small geographic region where your business is based. If you plan to expand outside of St. Paul in the future, you may be prohibited from certain areas where a similar mark is already in use. You’ll also face more challenges asserting your trademark rights in legal proceedings. In order to have the presumption of validity nationwide, you will need to register your trademark with the USPTO.
  • What are International Classes?
    • The United States Patent and Trademark Office, or USPTO, has 47 different groups of goods and services known as International Classes. In drafting your application, you will need to select the classes that best match the goods or services you plan to offer under your trademark. If you are unsure about which classes best match the goods or services you plan to offer, the experienced attorneys at Gerben Intellectual Property can assist you.
  • What should I do if I find someone infringing on my trademark?
    • It’s important to take immediate action in cases of infringement. Allowing infringers to continue to use your mark without permission could damage your brand’s reputation or confuse your customers, potentially steering them away from your brand. If you think someone may be infringing on your trademark, engage an experienced U.S. trademark attorney. Your attorney will analyze the situation and determine the best course of action. Often a cease-and-desist letter drafted by your attorney is all that is needed to put the infringer on notice. In some instances, though, more formal legal action may be required.

Typical Misconceptions about Filing Trademarks for St Paul Businesses

  • I should wait to register my trademark until my business is more successful.
    • Don’t wait until your doors are open to obtain trademark registration. The process to register your trademark should be one of the first steps you take when planning to open your business. Before you select a mark and begin to use it on product labeling, signage, marketing materials, and more, you should conduct a comprehensive trademark search to determine whether it is available for use. You should also complete and submit a trademark application to the USPTO. The date you submit your application will become your priority date. Anyone looking to file a similar mark after that date will not be approved. Waiting to conduct a search and file for trademark registration could leave you vulnerable to infringement in the future.
  • My competitor has not registered its trademark, so I can register it to keep them from using it.
    • The United States is a first-to-use country, so your competitor likely has some trademark rights, even if they haven’t registered it with the USPTO. In addition, knowingly registering the trademark of another business is a fraud and cause for cancellation of your trademark. If you’re unsure about the availability of a particular mark, contact Gerben Intellectual Property.
  • Trademark registration is simple, so I can do it myself.
    • The process to register a trademark is complex and detailed, from conducting a comprehensive trademark search to selecting International Classes and responding to Office Actions. Working with a trademark attorney ensures that the process runs smoothly, and, according to a study by the University of North Carolina, your chances of approval will increase as well. The study found that applications submitted with the assistance of a trademark attorney were up to 50 percent more likely to be approved by the USPTO.
  • I should register for as many International Classes as possible.
    • This may not be the best strategy. Trademark fees are determined by the number of classes you file, which means filing for multiple classes could greatly increase your overall trademark costs. In addition, filing for multiple classes could cause your trademark application to be rejected. For these reasons, it’s best to include only the classes that represent the goods or services you offer now or plan to offer in the near future.
  • The symbols “TM” and “®” can be used interchangeably.
    • These symbols represent a trademark at different stages of the registration process and are not interchangeable. The trademark registration symbol ® specifies that your trademark has been registered with the USPTO. Using the symbol prior to approval is a violation of federal law and could be grounds for rejection of your application. While your application is pending, you are able to use the ™ symbol.

The Number of Trademarks Registered in Saint Paul

Utilizing the USPTO’s search database we’re able to report on how many trademarks have been registered in Saint Paul, Minnesota by year.

Year# of Trademarks Registered

Gerben IP Offers A Full Suite of Trademark Services

Understanding the Importance of Trademark Registration in Saint Paul, MN

Saint Paul boasts a strong economy and steady population growth, making it a great place to open a new business. If you plan to open a Saint Paul-based business soon, be sure to protect your business and brand through US trademark registration.

Consider this scenario: Tom plans to start his own moving company that will serve the Twin Cities and surrounding areas. He selects the name Friendly Neighbor Movers and gets to work creating a logo and customizing moving trucks with the new name and design. He also purchases the domain name and creates marketing material featuring the company’s name. Tom has heard of trademark registration, but he decides his business is just too small right now to justify the extra cost.

Unfortunately, a year later, Tom learns some upsetting news. Another moving company based in Milwaukee plans to move into the area. They use the same name, and because they’ve registered it with the USPTO, they are well within their rights to ask Tom to shut down and rebrand his business. Now, Tom must spend even more time and money in his rebranding effort than he would have if he’d registered his trademark from the start.

Whether you plan to start a sole proprietorship or a large business, don’t overlook the important step of protecting your brand through trademark registration. Contact Gerben Intellectual Property today to learn more about our trademark registration services or initiate an Order online.