San Jose, CA City

San Jose Trademark Registration

Trademark Attorney Services for Your San Jose Business

Welcome to Gerben IP

We have been assisting entrepreneurs, established businesses and other lawyers with trademarks since 2008. We are very proud of the fact that our firm’s representation has resulted in the successful registration of more than 7,500 trademarks with the USPTO.

Protect your trademark
with the assistance of
a trademark attorney
for a flat fee of:


(Plus Government Filing Fee)

Providing Trademark Services for San Jose-based Businesses

Please note that while Gerben IP is not located in California, it can assist businesses from California in registering a federal trademark because it is a federal matter.

In 2008, Gerben IP was founded by trademark attorney Josh Gerben. Since that time, Gerben and his team have been committed to providing professional, affordable trademark registration services to individuals and businesses of all sizes. Gerben IP has registered trademarks for thousands of clients across the country, including the San Jose area. Whether you plan to open a coffee shop in Willow Glen or you are expanding your tech firm in Cupertino, Gerben IP is ready to assist you in trademark registration.

How many trademarks are filed each year by businesses in San Jose, California?

Gerben IP collected the following data from the USPTO’s public database.

Year# of Trademarks Filed
Year# of Trademarks Filed

Why is trademark registration important for San Jo business owners?

San Jose’s strong economy makes it a great place to open a new business. If you plan to start your own venture in this Silicon Valley city, be sure to take the important step to register your trademarks before you invest your money into branding your business.

Consider this scenario: Jane has always loved decorating, and when the perfect location in Evergreen becomes available, she decides to open her own housewares boutique. She selects the name The Little Beach House, and gets right to work choosing the perfect inventory and building out her shop. She’s heard of trademark registration, but with so many things to do before opening day, Jane decides it’s just not necessary.

Jane and her shop see immediate success in the Evergreen area, but soon she receives a cease-and-desist letter in the mail. Unfortunately, two friends in Los Angeles own their own home décor boutique, called The Tiny Beach House, which they trademarked years ago. They plan to expand to the San Jose area and are well within their rights to ask Jane to close her shop and rebrand the business. Now Jane must spend even more time and money rebranding than she would have if she’d registered her trademark right away. Don’t wait to register your trademark. Contact Gerben IP today to start the process.

The top 4 questions San Jose businesses have about obtaining a trademark.

What is a trademark?

A trademark is anything that shows that a particular product or service is associated with a specific brand. Business owners commonly trademark business or product names, slogans, and logos. Some also choose to register less traditional trademarks, including sounds, smells, and colors.

Will working with an attorney increase my chance of approval?

Yes! Engaging an attorney early on will help the process to run smoothly, from conducting a trademark search to selecting International Classes and responding to Office Actions. But don’t just take our word for it. A study conducted by the University of North Carolina found that trademark applications submitted with the help of a trademark attorney were up to 50% more likely to be approved by the USPTO.

Can I register a trademark if someone else has already done so?

It may be possible for you to register a trademark that is in use by another business if there is no likelihood of confusion between the two brands. For example, both a healthcare company and an airline have registered the word ‘United,’ because it’s unlikely that consumers will confuse the two companies. If you are unsure about the availability of a particular mark, contact Gerben IP.

What does the USPTO do?

The United States Patent and Trademark Office, or USPTO, is a division of the Department of Commerce. Examiners at the USPTO review applications for both trademarks and patents, then make determinations about approval. The USPTO also maintains the records for both registered trademarks and patents.

Common misperceptions about trademarks heard around San Jose, CA.

I can’t afford to register my trademark.

It’s understandable for new business owners to be concerned about costs. However, in many cases, you can’t afford not to register your trademark. If you postpone trademark registration, you could find yourself unknowingly infringing on another business’s mark. This could lead to costly legal proceedings or lost time and revenue if you are forced to rebrand your business. In addition, you may not have protections in place if you find another business is infringing upon you.

I should file for as many international classes as possible to get the broadest protections.

The USPTO has 47 classes of goods and services to choose from. Choosing a large number of international classes could be grounds for application rejection. It could also greatly increase the overall cost of your trademark registration, because fees are determined based on the number of classes selected. Choose only the classes of goods and services that you are currently offering or plan to offer in the near future. Find out more about international classes here.

I only need one trademark registration to protect my brand.

Each aspect of your brand will require a different trademark registration. For example, your business name, product name, and logo would all need separate trademark applications. Be sure to register each trademark separately to ensure your brand is protected.

I will have common law trademark rights when I use my trademark, so I do not need to register with the USPTO.

The United States is a first-to-use country, so you will have some narrow rights to your trademark once you use it in public. However, these rights will limit your ability to expand to other regions, and they will be more challenging to assert in legal proceedings. In order to have strong protections and the presumption of nationwide validity, register your trademark with the USPTO.

I do not need to register my trademark in other countries if my business is based in the United States.

Once your trademark is registered with the USPTO, you will have valuable trademark protections in disputes that arise within the U.S., but they will not apply to issues in other countries. If your U.S.-based brand reaches other countries, whether through online sales, manufacturing, or distribution, you should strongly consider international trademark registration.

Years of Experience
Trademark Searches
Trademarks Federally
Customer Service

Helping Our Customers Succeed

Scrub DudeScrub Dude ★★★★★ Very positive experience with Gerben IP. Love the automations they have setup and the diligence in which they handle our account.Natasha TarnovskayaNatasha Tarnovskaya ★★★★★ Exceptional services for several years now! Highly recommend!Sol María Díaz PérezSol María Díaz Pérez ★★★★★ This law firm is a true standout in their field, especially concerning our recent trademark request.Our assigned lawyer showed genuine interest in our business and crafted a robust trademark application that ensured comprehensive protection. Communication was prompt and clear, making us feel valued and well-informed throughout the process.We highly recommend their services to any business needing top-notch legal assistance.Abigail CarpenterAbigail Carpenter ★★★★★ We have worked with Gerben on multiple Trademark filings and are very happy with their work. They communicate clearly, do a great job of explaining the process, and always keep us up to date on the status of our filings.Jon PayneJon Payne ★★★★★ Gerben IP is fantastic at what they do - intellectual property law. I have used them for about a dozen trademarks over the past 7 or 8 years now and each time they have been comprehensive in their research, swift in their deliverables and always acted with integrity and a focus on the best interest of me and my company. I cannot recommend them highly enough!Autumn BitterlichAutumn Bitterlich ★★★★★ I am thoroughly impressed by Josh Gerben and his colleagues. They helped me through the detailed process of filing and my Trademark, which would have been an extremely stressful process for me to do alone. I could depend on them to contact me in a timely manner to keep all of the filings up to date, and CORRECT. I can't say enough positive about them. The whole team was quick to respond to my questions and made me feel secure in my choosing them.js_loader

Do you need assistance with a trademark matter? Reach out to an attorney now.

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