San Antonio Trademark Registration

Trademark Attorney Services for Your San Antonio Business

Welcome to Gerben IP

We have been assisting entrepreneurs, established businesses and other lawyers with trademarks since 2008. We are very proud of the fact that our firm’s representation has resulted in the successful registration of more than 7,500 trademarks with the USPTO.

Protect your trademark
with the assistance of
a trademark attorney
for a flat fee of:


(Plus Government Filing Fee)

Providing Trademark Services for San Antonio-based Businesses

Please note that while Gerben IP is not located in Texas, it can assist businesses from Texas in registering a federal trademark because it is a federal matter.

Founded by trademark attorney Josh Gerben in 2008, Gerben IP has been helping clients register and protect thousands of trademarks all over the United States, including San Antonio. Gerben and his team of experienced attorneys work with individuals and businesses of all sizes. Whether you plan to open a boutique in the Pearl District or a hotel near Six Flags, Gerben IP is ready to provide you trademark registration services.

How many trademarks are filed each year by businesses in San Antonio, Texas?

Gerben IP collected the following data from the USPTO’s public database.

Year# of Trademarks Filed
Year# of Trademarks Filed

Why is trademark registration important for Alamo City business owners?

Entrepreneurs in San Antonio know that there are many steps that go into starting a new business. Between finding the perfect location to hiring and training employees, it can seem like the to-do list is never ending. Before you invest in product labeling, marketing, and more, be sure to take the critical step of protecting your startup through trademark registration.

Consider this scenario: Shawn and Taylor love visiting the many wineries north of town. They decide to bring a taste of the Hill Country closer to home, and open their own wine bar, featuring the best Texas wines. They find the perfect location near the River Walk and get to work building out the space, ordering inventory, and selecting the perfect business name, Lonestar Wine Bar.

Unfortunately, just weeks before opening, they learn some devastating news. A business in Dallas has been using the same name for over a year, and they registered their trademark. The Dallas business sends a cease-and-desist letter to Shawn and Taylor, asking them to refrain from using the name. Now the couple must delay their opening and rebrand their business, which is not only time consuming, but costly as well.

Before you invest in your business, be sure to protect that investment. Leverage our trademark registration guide for more insight into the importance. The experienced attorneys at Gerben IP can assist you in conducting a comprehensive trademark search and securing federal trademark rights so that you can invest in your business and open with confidence. Contact us today to learn more about our reasonable, flat rate trademark registration services.

The top 4 questions San Antonio businesses have about obtaining a trademark.

What trademarks should I register?

A trademark can be anything that shows a certain product or service is associated with your brand. Business owners commonly register their business and product names, logos, and slogans. However, if your brand uses a specific color, sound, or even smell, you should consider protecting it through trademark registration.

Do I need to hire a trademark attorney?

The United States Patent and Trademark Office, or USPTO, doesn’t require U.S. citizens to work with attorneys, but they do strongly recommend it. That’s because experienced attorneys can conduct a comprehensive trademark search, draft your application correctly, and even respond to non-substantive Office Actions on your behalf, ensuring a smooth registration process. In fact, a study by the University of North Carolina shows the benefit of working with an attorney. Applications submitted to the USPTO with the help of an attorney were up to 50 percent more likely to be approved.

When should I start the process to register a trademark?

In short, now. Ideally, trademark registration should be one of the first things you do when planning to open your business. Before you start branding your products, purchasing signage, or creating your website, you should be sure that the trademark you are using is available, and you are not infringing on another business. Waiting to register your trademark until your business opens or you plan to expand could leave you vulnerable to infringement in the future.

What is a priority date?

The date that you submit your application to the USPTO will become your priority date. Anyone looking to file an application for a confusingly similar trademark after that date will not be approved. This is another reason to start the registration process as soon as possible and lock in this valuable protection.

Common misperceptions about trademarks heard around San Antonio, TX.

I don’t need to register my trademark with the USPTO.

The United States is a common law country, which means you will have some basic protections simply by using your mark in the marketplace. However, those protections are extremely limited. For instance, you could have a harder time asserting your right to the mark in legal disputes. You’ll also only be protected in the small geographic region where your business is based. If you have plans to expand and grow your business to areas outside San Antonio in the future, you could face issues if a similar mark is already in use there. In order to have the broadest protections and the presumption of validity nationwide, you need to register your trademark with the USPTO.

I do not need permission from a celebrity to use his or her name.

Each year, thousands of trademark applications containing the names of famous people and politicians are denied by the USPTO. In order to register a trademark that includes the name of a celebrity, you must have written and signed consent from that person.

My U.S. registered trademark protects my business from counterfeiting in countries like China.

The trademark protections provided by your federally registered trademark will only help you in disputes that arise within the United States. If you do business in another country, you should strongly consider seeking trademark registration in that country as well.

I googled my trademark and could not find another business using my name, so it is free to use.

Simply because another business is not using your exact mark, it doesn’t necessarily mean it is available for use. The USPTO will reject any trademark application if a confusingly similar mark is already in use. Work with a trademark attorney to conduct a comprehensive trademark search, finding not only exact matches to your mark, but similar matches as well.

The symbols “TM” and “®” mean the same thing.

The ® symbol indicates that your trademark has been federally registered. Use of this symbol prior to obtaining trademark registration is a violation of federal law and could be grounds for a rejection of your application. Until your trademark registration has been approved by the USPTO, you are free to use the ™ symbol.

Years of Experience
Trademark Searches
Trademarks Federally
Customer Service

Helping Our Customers Succeed

Scrub DudeScrub Dude ★★★★★ Very positive experience with Gerben IP. Love the automations they have setup and the diligence in which they handle our account.Natasha TarnovskayaNatasha Tarnovskaya ★★★★★ Exceptional services for several years now! Highly recommend!Sol María Díaz PérezSol María Díaz Pérez ★★★★★ This law firm is a true standout in their field, especially concerning our recent trademark request.Our assigned lawyer showed genuine interest in our business and crafted a robust trademark application that ensured comprehensive protection. Communication was prompt and clear, making us feel valued and well-informed throughout the process.We highly recommend their services to any business needing top-notch legal assistance.Abigail CarpenterAbigail Carpenter ★★★★★ We have worked with Gerben on multiple Trademark filings and are very happy with their work. They communicate clearly, do a great job of explaining the process, and always keep us up to date on the status of our filings.Jon PayneJon Payne ★★★★★ Gerben IP is fantastic at what they do - intellectual property law. I have used them for about a dozen trademarks over the past 7 or 8 years now and each time they have been comprehensive in their research, swift in their deliverables and always acted with integrity and a focus on the best interest of me and my company. I cannot recommend them highly enough!Autumn BitterlichAutumn Bitterlich ★★★★★ I am thoroughly impressed by Josh Gerben and his colleagues. They helped me through the detailed process of filing and my Trademark, which would have been an extremely stressful process for me to do alone. I could depend on them to contact me in a timely manner to keep all of the filings up to date, and CORRECT. I can't say enough positive about them. The whole team was quick to respond to my questions and made me feel secure in my choosing them.js_loader

Do you need assistance with a trademark matter? Reach out to an attorney now.

Contact Us
Back to top