Salt Lake City Trademark Registration

Trademark Attorney Services for Your Salt Lake City Business

Welcome to Gerben IP

We have been assisting entrepreneurs, established businesses and other lawyers with trademarks since 2008. We are very proud of the fact that our firm’s representation has resulted in the successful registration of more than 7,500 trademarks with the USPTO.

Protect your trademark
with the assistance of
a trademark attorney
for a flat fee of:


(Plus Government Filing Fee)

Providing Trademark Services for Salt Lake City-based Businesses

Please note that while Gerben IP is not located in Utah, it can assist businesses from Utah in registering a federal trademark because it is a federal matter.

In 2008, trademark attorney Josh Gerben founded Gerben IP to provide professional trademark services at a reasonable, flat rate for individuals and businesses of any size. The experienced team at Gerben IP has registered thousands of trademarks since then, for clients across the United States, including Salt Lake City. Whether you plan to operate a food truck in Central City or expand your dental practice in Centerville, Gerben IP is ready to assist you.

How many trademarks are filed each year by businesses in Salt Lake City, Utah?

Gerben IP collected the following data from the USPTO’s public database.

Year# of Trademarks Filed
Year# of Trademarks Filed

Why is trademark registration important for The Crossroads of the West’s business owners?

With its growing population and vibrant downtown, Salt Lake City is a great place to own a business. If you plan to open your own business in the area, you may decide to focus first on product development, building out your location, or hiring employees. While all of these are essential to your business planning, don’t forget to protect your brand through trademark registration.

Consider this scenario: Julia, a beauty blogger living in Bountiful, creates her own self tanner with organic ingredients. Her followers see her results and convince Julia to start selling the tanner on her blog. She excitedly selects a product name, Natural Glow, designs a logo, and creates an online retail store to sell it. She’s heard of trademark registration, but she decides her business is too small to need those protections.

Julia’s followers and other beauty bloggers love the product so much that it begins to show up all over social media. Unfortunately, with the popularity of Natural Glow soon comes some devastating news. A business in Provo owns and operates three spray tan salons with the same name. Because they trademarked Natural Glow, they are well within their rights to ask Julia to stop selling her product under that name. Now, Julia must rebrand her business and build back the reputation she earned under the original name, a costly and time consuming endeavor.

Whether you sell one product or you own a large, multi-location business, your brand could benefit from trademark protectionsContact Gerben IP to learn more about our trademark registration services.

The top 5 questions Salt Lake City businesses have about obtaining a trademark.

How does a trademark protect my business?

A trademark can be anything that represents your brand. A registered trademark will protect your brand from infringement, which is extremely important when establishing brand loyalty. Your business will also be protected from infringing on other trademarks, saving time, money, and stress from future legal disputes.

Do I need to do a comprehensive trademark search?

Conducting a comprehensive trademark search is an extremely important step in the trademark registration process, and it should be done before you submit your application to the USPTO. The search determines whether the mark you wish to use is available or registration. If you find a confusingly similar trademark is already in use, you will need to make changes to your mark prior to filing your application with the USPTO.

Will working with a trademark attorney increase my chances of approval?

Yes! A study by the University of North Carolina found that trademark applications submitted with the help of an attorney had 50 percent higher likelihood of being approved by the USPTO. This is likely because of all the detailed legal decisions that need to be made throughout the registration process, from conducting a trademark search to drafting your application and responding to Office Actions issued by the USPTO. Partnering with an experienced trademark attorney ensures that the process runs smoothly.

How long is the process to register a trademark?

On average, the trademark registration process takes between 8-10 months from start to finish. However, it can take up to a year or more for some applications to be approved.

What should I do if someone is infringing on my trademark?

If you suspect potential infringement on your trademark, it’s best to contact a trademark attorney. Your attorney will review the case and determine what legal action should be taken. Often, a cease-and-desist letter drafted by your attorney is all that is needed to put the infringer on notice. In certain situations, however, your attorney may find more formal legal proceedings are necessary.

Common misperceptions about trademarks heard around Salt Lake City, UT.

Trademark registration is only important for large businesses.

Registered trademarks offer valuable protections for businesses of all sizes. Your small business would benefit from being protected against infringement from other businesses, which is invaluable when establishing your brand’s reputation. Obtaining a trademark registration also ensures that you will not be infringing on another brand. If you move forward without establishing these trademark protections, you could face costly and time consuming rebranding in the future, if a similar trademark already exists.

If another business is using my trademark, I cannot use it myself.

It may be possible to use the same trademark as another business if there is no likelihood of confusion in the marketplace. For example, Dove Chocolates and Dove Soap are both able to use the trademark ‘Dove’ because consumers are unlikely to confuse a candy company with a soap brand. If you are unsure about the availability of your mark, contact an experienced trademark attorney.

My product is manufactured outside the U.S., but it is not sold in other countries, so I don’t need to register internationally.

Your federally registered trademark will only protect you in disputes that occur within the United States. If you do business in another country, whether through sales, distribution, or manufacturing, you should strongly consider seeking trademark registration in that country.

I registered my business name, so my brand is protected.

Obtaining a federal trademark registration for your business name is important, but it may not be the only trademark you’ll need to protect your business. Anything that represents your brand, including your product names, logo, and even your slogan should all be protected through trademark registration. If you are unsure about what aspects of your business could benefit from trademark registration, contact Gerben IP.

Years of Experience
Trademark Searches
Trademarks Federally
Customer Service

Helping Our Customers Succeed

Scrub DudeScrub Dude ★★★★★ Very positive experience with Gerben IP. Love the automations they have setup and the diligence in which they handle our account.Natasha TarnovskayaNatasha Tarnovskaya ★★★★★ Exceptional services for several years now! Highly recommend!Sol María Díaz PérezSol María Díaz Pérez ★★★★★ This law firm is a true standout in their field, especially concerning our recent trademark request.Our assigned lawyer showed genuine interest in our business and crafted a robust trademark application that ensured comprehensive protection. Communication was prompt and clear, making us feel valued and well-informed throughout the process.We highly recommend their services to any business needing top-notch legal assistance.Abigail CarpenterAbigail Carpenter ★★★★★ We have worked with Gerben on multiple Trademark filings and are very happy with their work. They communicate clearly, do a great job of explaining the process, and always keep us up to date on the status of our filings.Jon PayneJon Payne ★★★★★ Gerben IP is fantastic at what they do - intellectual property law. I have used them for about a dozen trademarks over the past 7 or 8 years now and each time they have been comprehensive in their research, swift in their deliverables and always acted with integrity and a focus on the best interest of me and my company. I cannot recommend them highly enough!Autumn BitterlichAutumn Bitterlich ★★★★★ I am thoroughly impressed by Josh Gerben and his colleagues. They helped me through the detailed process of filing and my Trademark, which would have been an extremely stressful process for me to do alone. I could depend on them to contact me in a timely manner to keep all of the filings up to date, and CORRECT. I can't say enough positive about them. The whole team was quick to respond to my questions and made me feel secure in my choosing them.js_loader

Do you need assistance with a trademark matter? Reach out to an attorney now.

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