What We Do

We offer a full range of trademark, copyright and patent services to entrepreneurs, established businesses and other attorneys (on behalf of their clients). We can assist clients from all 50 states and from countries around the world. Our services include:

  • Trademark Clearance Searches
  • Trademark Application Preparation
  • Office Action Responses
  • Trademark Monitoring
  • Trademark Change of Ownership
  • Trademark Portfolio Management
  • Trademark Renewal Filings
  • Trademark Opposition Proceedings
  • Trademark Cancellation Proceedings
  • Trademark Litigation
  • Copyright Applications
  • Patent Clearance Searches
  • Patent Applications
Who We Are

Meet Josh Gerben, founder of Gerben Law Firm.

Welcome to Gerben Law Firm. We have been assisting entrepreneurs, established businesses and other lawyers with trademarks since 2008. I am very proud of the fact that our firm’s representation has resulted in the successful registration of more than 5,500 trademarks with the USPTO. Please contact us with your questions. We always offer complimentary consultations.

Trademark Registration
Plus Government Fees

  • Federal and State Trademark Search using CORSEARCH software
  • Common Law Trademark Search
  • Attorney Consultation Time
  • Drafting and Filing of Trademark Application
  • Responding to Non-Substantive Office Actions
  • Sending Registration Certificate

Please Note: The flat legal fee advertised above applies to a trademark search and filing in up to two classes of goods/services for a trademark that is currently in-use in the United States. Call for a quote on your specific trademark if it does not meet these parameters.

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Three Steps We've Used to Register 5,500 Trademarks
Step 1: Comprehensive Trademark Search

Once you complete our engagement form, we will conduct a comprehensive federal, state and common law trademark search. Our search of federal and state trademark databases is done utilizing software provided by Corsearch. This is an industry leading trademark search software used by the largest law firms in the world. Our search works to identify any potential issue with your desired trademark prior to making a trademark filing.

Step 2: Trademark Attorney Consultation

Within 7-10 days of commencing work, we will return the trademark search results for your review. You can then set up a time to talk to one of our attorneys about the search results and any other questions you have about the trademark registration process. In the event that our search uncovers a problem, we offer a complimentary second search on a different trademark.

Step 3: Trademark Application Filed

Our experienced trademark attorneys will prepare your trademark application for your review and approval. Having drafted and successfully registered over 5,500 trademarks since 2008, our attorneys understand the intricacies of a US trademark application and will ensure your application is drafted to give you the best chance of approval possible.

Breakdown of Our Trademark Service

Clients in Salt Lake City Utilize Gerben Intellectual Property for Trademark Attorney Services

*Please note that while Gerben Intellectual Property is not located in Utah, it can assist businesses from Utah in registering a federal trademark because it is a federal matter.

In 2008, trademark attorney Josh Gerben founded Gerben Intellectual Property to provide professional trademark services at a reasonable, flat rate for individuals and businesses of any size. The experienced team at Gerben Intellectual Property has registered thousands of trademarks since then, for clients across the United States, including Salt Lake City. Whether you plan to operate a food truck in Central City or expand your dental practice in Centerville, Gerben Intellectual Property is ready to assist you.

Federal Trademark Registration for Your Business

Top 5 Questions Salt Lake City Businesses Have About Obtaining and Protecting a Trademark

  • How does a trademark protect my business?
    • A trademark can be anything that represents your brand. A registered trademark will protect your brand from infringement, which is extremely important when establishing brand loyalty. Your business will also be protected from infringing on other trademarks, saving time, money, and stress from future legal disputes.
  • Do I need to do a comprehensive trademark search?
    • Conducting a comprehensive trademark search is an extremely important step in the trademark registration process, and it should be done before you submit your application to the USPTO. The search determines whether the mark you wish to use is available or registration. If you find a confusingly similar trademark is already in use, you will need to make changes to your mark prior to filing your application with the USPTO.
  • Will working with a trademark attorney increase my chances of approval?
    • Yes! A study by the University of North Carolina found that trademark applications submitted with the help of an attorney had 50 percent higher likelihood of being approved by the USPTO. This is likely because of all the detailed legal decisions that need to be made throughout the registration process, from conducting a trademark search to drafting your application and responding to Office Actions issued by the USPTO. Partnering with an experienced trademark attorney ensures that the process runs smoothly.
  • What should I do if someone is infringing on my trademark?
    • If you suspect potential infringement on your trademark, it’s best to contact a trademark attorney. Your attorney will review the case and determine what legal action should be taken. Often, a cease-and-desist letter drafted by your attorney is all that is needed to put the infringer on notice. In certain situations, however, your attorney may find more formal legal proceedings are necessary.

Common Misunderstandings about Filing Trademarks for Salt Lake City Businesses

  • Trademark registration is only important for large businesses.
    • Registered trademarks offer valuable protections for businesses of all sizes. Your small business would benefit from being protected against infringement from other businesses, which is invaluable when establishing your brand’s reputation. Obtaining a trademark registration also ensures that you will not be infringing on another brand. If you move forward without establishing these trademark protections, you could face costly and time consuming rebranding in the future, if a similar trademark already exists.
  • If another business is using my trademark, I cannot use it myself.
    • It may be possible to use the same trademark as another business if there is no likelihood of confusion in the marketplace. For example, Dove Chocolates and Dove Soap are both able to use the trademark ‘Dove’ because consumers are unlikely to confuse a candy company with a soap brand. If you are unsure about the availability of your mark, contact an experienced trademark attorney.
  • My product is manufactured outside the U.S., but it is not sold in other countries, so I don’t need to register internationally.
    • Your federally registered trademark will only protect you in disputes that occur within the United States. If you do business in another country, whether through sales, distribution, or manufacturing, you should strongly consider seeking trademark registration in that country.
  • I registered my business name, so my brand is protected.
    • Obtaining a federal trademark registration for your business name is important, but it may not be the only trademark you’ll need to protect your business. Anything that represents your brand, including your product names, logo, and even your slogan should all be protected through trademark registration. If you are unsure about what aspects of your business could benefit from trademark registration, contact Gerben Intellectual Property.

The Number of Trademarks Registered in Salt Lake City by Year

How many trademarks have Salt Lake City, UT businesses registered over the years? Gerben Intellectual Property collected the following data.

Year # of Trademarks Registered
2020 518
2019 623
2018 614
2017 550
2016 628
2015 527
2014 547
2013 503
2012 528
2011 499
2010 461
2009 500
2008 559
2007 500
2006 356
2005 348

*data was gathered from the USPTO’s public database

Types of Trademark Services offered to Salt Lake City, Utah Clients

Additional Information on Trademark Registration for Salt Lake City Businesses

With its growing population and vibrant downtown, Salt Lake City is a great place to own a business. If you plan to open your own business in the area, you may decide to focus first on product development, building out your location, or hiring employees. While all of these are essential to your business planning, don’t forget to protect your brand through trademark registration.

Consider this scenario: Julia, a beauty blogger living in Bountiful, creates her own self tanner with organic ingredients. Her followers see her results and convince Julia to start selling the tanner on her blog. She excitedly selects a product name, Natural Glow, designs a logo, and creates an online retail store to sell it. She’s heard of trademark registration, but she decides her business is too small to need those protections.

Julia’s followers and other beauty bloggers love the product so much that it begins to show up all over social media. Unfortunately, with the popularity of Natural Glow soon comes some devastating news. A business in Provo owns and operates three spray tan salons with the same name. Because they trademarked Natural Glow, they are well within their rights to ask Julia to stop selling her product under that name. Now, Julia must rebrand her business and build back the reputation she earned under the original name, a costly and time consuming endeavor.

Whether you sell one product or you own a large, multi-location business, your brand could benefit from trademark protections. Contact Gerben Intellectual Property to learn more about our trademark registration services.