*Please note that while Gerben Law Firm, PLLC is not located in Raleigh, it can assist businesses from North Carolina in registering a federal trademark because it is a federal matter.
Trademark attorney costs in Raleigh, NC can be unpredictable. The multiple steps and extended amount of time involved in the typical trademark application process means that “behind-the-scenes” fees can quickly add up. Each step of the trademark application process has potential complications, including the trademark research process, the filing of the trademark application itself, and the follow up steps once the application is submitted and potentially approved.
Gerben Law Firm, PLLC, although not based in North Carolina, can assist Raleigh, NC businesses with the federal trademark application process in a much more streamlined and efficient manner than the typical law firm. Businesses in Raleigh, NC have found the flat-rate trademark application service offered by Gerben Law Firm to be preferable to the “a la carte” model offered by other firms. Let’s take a look at some of the characteristics of the federal trademark application process, and what you should know about choosing a trademark attorney to assist you with a filing.
1) A registered trademark is critical for the protection of your Raleigh, NC business. You are free to use a name for your business without a registered trademark, but you’re open to a number of legal liabilities if you do. If you use a mark without ensuring that another business isn’t already using a similar name, you’re subject to the penalties associated with trademark infringement, including potential payment of damages. And even if you research and feel confident that your trademark won’t be confused with another one, you are more exposed for challenges down the line by a competitor or another business – there is a greater burden of proof on your to show priority of usage than if you had a registered mark. Raleigh’s strong track record of successful businesses in the pharmaceutical, textile, and research industries, among many others, make it a competitive place for new businesses to establish success. The importance of a strong and well-protected trademark can’t be underestimated in those situations.
2) The trademark application process involves a lot of research. Starting from the very basis of the trademark – the mark itself, whether a name, a logo, or both – there is extensive research involved in submitting a federal trademark application. When determining a name or logo, it’s important to be certain that it can’t be confused with another business in the same industry. That means not only identical names, but similar ones as well. Furthermore, it’s important on a trademark application to accurately classify your product or service according to the categories set by the United States Patent & Trademark Office. These time-consuming necessities can mean a lot of additional billing for firms that charge by the hour. The flat-rate service offered by Gerben Law Firm, however, anticipates and includes this research time and incorporates it into your up-front quoted fee.
3) Trademark law can be complicated and confusing. Trademark law is based, in several areas, on subtleties – questions of similarity or confusion among names, industries, logos, and other critical areas. Unless an attorney is very familiar and experienced with trademark law, it can be difficult to navigate the landscape of the USPTO application process. Most law firms feature trademark law as one area among many that they deal with, but Gerben Law Firm practices trademark law exclusively. This means that it brings an unparalleled amount of experience to assist Raleigh, NC businesses with their federal trademark applications.
4) The trademark application process can be time-consuming. Each step of the trademark application process has its own time frame, but they add up to a process that can take from eight months to a year, or more. Since Gerben Law Firm deals exclusively with trademark law, it is equipped to handle your trademark application process – from trademark research to completing and filing the application itself – as efficiently as possible. At other, larger firms, your trademark application may end up in a queue as one of many others. Since every trademark application ends up in a queue at the USPTO eventually – typically the most time-consuming portion of the application process – it’s best to minimize waiting time prior to that final step. With the personalized, focused service of Gerben Law Firm, you can rest assured that your application is indeed given that attention and effort to move the process forward.
Experience goes a long way in filing a successful trademark application, and, having worked on over 5,500 trademark matters, attorney Josh Gerben will bring that experience to assist your Raleigh, NC business with a federal trademark application.