What We Do

We offer a full range of trademark and copyright services to entrepreneurs, established businesses and other attorneys (on behalf of their clients). We can assist clients from all 50 states and from countries around the world. Our services include:

  • Trademark Clearance Searches
  • Trademark Application Preparation
  • Office Action Responses
  • Statement of Use Filings
  • Trademark Monitoring
  • Trademark Assignments
  • Trademark Change of Ownership
  • Trademark Portfolio Management
  • Trademark Renewal Filings
  • Trademark Opposition Proceedings
  • Trademark Cancellation Proceedings
  • Trademark Litigation
  • Counterfeit and Online Infringement
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Who We Are

Meet Josh Gerben, founder of Gerben Law Firm.

Welcome to Gerben Law Firm. We have been assisting entrepreneurs, established businesses and other lawyers with trademarks since 2008. I am very proud of the fact that our firm’s representation has resulted in the successful registration of more than 4,000 trademarks with the USPTO. Please contact us with your questions. We always offer complimentary consultations.

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Trademark Registration
$950
Plus Government Fees

  • Federal and State Trademark Search using CORSEARCH software
  • Common Law Trademark Search
  • Attorney Consultation Time
  • Drafting and Filing of Trademark Application
  • Responding to Non-Substantive Office Actions
  • Sending Registration Certificate

Please Note: The flat legal fee advertised above applies to a trademark search and filing in up to two classes of goods/services for a trademark that is currently in-use in the United States. Call for a quote on your specific trademark if it does not meet these parameters.

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Three Steps We've Used to Register 4,000 Trademarks
Step 1: Comprehensive Trademark Search

Once you complete our engagement form, we will conduct a comprehensive federal, state and common law trademark search. Our search of federal and state trademark databases is done utilizing software provided by Corsearch. This is an industry leading trademark search software used by the largest law firms in the world. Our search works to identify any potential issue with your desired trademark prior to making a trademark filing.

Step 2: Trademark Attorney Consultation

Within 7-10 days of commencing work, we will return the trademark search results for your review. You can then set up a time to talk to one of our attorneys about the search results and any other questions you have about the trademark registration process. In the event that our search uncovers a problem, we offer a complimentary second search on a different trademark.

Step 3: Trademark Application Filed

Our experienced trademark attorneys will prepare your trademark application for your review and approval. Having drafted and successfully registered over 4,000 trademarks since 2008, our attorneys understand the intricacies of a US trademark application and will ensure your application is drafted to give you the best chance of approval possible.

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Clients in Portland, Oregon Utilize Gerben Law Firm for Trademark Attorney Services

*Please note that while Gerben Law Firm is not located in Oregon, it can assist businesses from Oregon in registering a federal trademark because it is a federal matter.

Gerben Law Firm, PLLC is a trademark law firm that was created by trademark attorney Josh Gerben. Mr. Gerben’s trademark focused firm represents a wide range of clients all over the United States, including Portland. Gerben Law Firm’s trademark services include trademark search, trademark application, trademark registration (filing) as well as trademark renewal and trademark monitoring services.

Gerben Law Firm is focused on offering top shelf legal services at a fraction of the cost of larger firms. To do this, trademark lawyer Josh Gerben has developed a highly efficient system that allows him to work with each client individually at extremely competitive flat rates.

Portland Oregon is a unique city. Not only does it have a 24hr Church of Elvis, but it promotes “Keep Portland Weird” to encourage more businesses of this type.

So how important is it for your trademark to be as unique as the city of Portland Oregon? Well the more unique your trademark is, the broader protection you will receive under federal law.

The United States Patent and Trademark Office (USPTO) provides two registers on which your trademark can be registered. There is the Principal Register and the Supplemental Register. Trademarks which are unique make the Principal Register; trademarks which are descriptive or laudatory (terms we’ll discuss in a moment) are reserved for the Supplemental Register.

A trademark is considered unique if the words used are not readily associated with the products or services it represents. So let’s say I have a business in Portland Oregon selling banana flavored foods. If I ‘coin’ a term for my business (meaning make up a word) like “Blorge” I will definitely get on the principal register. I’ll still make the principal register if I use regular words so long as people wouldn’t regularly associate them with banana flavored foods—for instance, “Redwood”. Apple computer is really good example of a company using a common word, but making the principal register because no one before Steve Jobs associated apples and computers.

But what if I was concerned that no one in Portland would understand what I was selling if I called my banana food store “Redwood” or “Blorge”? In this case it may be more appropriate to file for a trademark like “Portland Goes Bananas” or “Let’s Get Bananas Portland” so that my potential clients would not be confused. Because, in this scenario, my company would actually be selling bananas this type of trademarks could be defined as “descriptive” and would likely be registered on the supplemental register, assuming no other company had already registered that exact phrasing.

Although the protection you’ll receive under the law won’t be as great with a supplemental register registration (you won’t have the “presumed national ownership” you get with a principally registered mark) you would still have a great deterrent and anyone attempting to register a mark of the same name would most likely be denied by the government.

So while sometimes having a trademark as unique as the city of Portland Oregon is a great way to ensure full protection under the law, it may also make sense for marketing purposes to be slightly more descriptive with your trademark.