Plano, Texas

Plano Trademark Registration

Trademark Attorney Services for Your Plano Business

Welcome to Gerben IP

We have been assisting entrepreneurs, established businesses and other lawyers with trademarks since 2008. We are very proud of the fact that our firm’s representation has resulted in the successful registration of more than 7,500 trademarks with the USPTO.

Protect your trademark
with the assistance of
a trademark attorney
for a flat fee of:


(Plus Government Filing Fee)

Providing Trademark Services for Plano-based Businesses

Please note that while Gerben IP is not located in Texas, it can assist businesses from Texas in registering a federal trademark because it is a federal matter.

Founded by trademark attorney Josh Gerben in 2008, Gerben IP has registered thousands of trademarks across the country, including the Plano area. Gerben and his team of experienced trademark attorneys work with individuals and businesses of all sizes. Whether you want to open a gym near Legacy West or a real estate firm in Downtown Plano, Gerben IP is ready to assist you.

Gerben IP is focused on offering top shelf IP services at a fraction of the cost of larger law firms. To do this, trademark lawyer Josh Gerben has developed an efficient system that allows him and other lawyers at the firm to work with each client individually at extremely competitive rates.

How many trademarks are filed each year by businesses in Plano, Texas?

Gerben IP collected the following data from the USPTO’s public database.

Year# of Trademarks Filed
Year# of Trademarks Filed

Why is trademark registration important for the Balloon Capital of Texas’ business owners?

As one of the largest suburbs in the DallasFort Worth area, it’s a great time to start a business in Plano, Texas! As you begin to plan your new venture in Plano, you are probably focused on things like product development, location, and creating a website. While these are critical to your future business success, don’t overlook the importance of trademark registration. We talk more about that here.

Picture this: Jack wants to make some extra money, so he begins offering personal training services to neighbors and friends after work. He soon sees success in the Plano community, and he decides to create a website and social media pages for his side venture, which he calls FastFit. A neighbor suggests that Jack should register his trademark, but Jack decides his business is just too small to justify the need.

Jack’s business continues to grow, and he’s considering making FastFit his full time career when he learns some frustrating news. Another personal trainer in the Houston area uses the same name, and since he obtained a trademark registration, he’s well within his rights to ask Jack to stop using the name. Now Jack must spend additional time and money rebranding his business and working to maintain his clients through the transition.

Whether you open a small sole proprietorship or a business with many locations, a federally registered trademark is an important asset for your brand. Gerben IP can assist you with our reasonable, flat rate services. Contact Us today for more information.

The top 5 questions Plano businesses have about obtaining a trademark.

Are trademarks and copyrights the same thing?

Both trademarks and copyrights are forms of intellectual property, but each protect different things. A trademark, for example, protects anything that represents your brand, like business and product names, slogans, and logos. Copyrights, on the other hand, protect creative works like art, novels, and song lyrics.

How will a registered trademark help my brand?

A registered trademark provides valuable protections for your brand. Your mark will be protected against infringement from competitors, allowing you to maintain control of your brand. You’ll also be protected from infringing on another business. As you seek to gain recognition in the market, a strong trademark will also help your brand stand out in a crowd.

What is the USPTO?

The United States Patent and Trademark Office, or USPTO, is a division of the Department of Commerce. The USPTO is responsible for examining applications for patents and trademarks and making determinations of approval. They also maintain the records for all patents and trademarks.

How long does it take to register a trademark?

Once your trademark application is submitted to the USPTO, the process will typically take between 8-10 months. In some instances, however, it can take a year or more to obtain trademark registration.

What should I do if someone is infringing on my trademark?

It’s important to take immediate action against infringement. However, each case of potential infringement is unique and may require different legal action. Work with an attorney who will analyze the situation and determine the best course of action. In many cases, a cease-and-desist letter drafted by your attorney is all that is needed, though occasionally, more formal legal action may be required.

Common misperceptions about trademarks heard around Plano, TX.

My trademark is protected as soon as I use it in public, so I don’t need to register with the USPTO.

The United States is a first-to-use country, so you will have some basic trademark protections when you beginning using the mark in public. However, these protections will be limited. For instance, you will have a more challenging time asserting your trademark rights in court. You’ll also only have trademark protections in the small geographic region where your business is located. If you plan to expand outside the Plano area in the future, you may be excluded from certain regions if a similar trademark is already in use. In order to gain the presumption of validity nationwide, you will need to register your trademark with the USPTO.

My registered trademark will protect my mark against infringement in other countries.

Your federally registered trademark will only protect you in disputes that occur within the United States. If you do business in other countries, through sales, manufacturing, or distribution, you should strongly consider seeking trademark registration in those countries as well.

I did a Google search and no one is using my business name, so I am free to use it.

Unfortunately, your desired business name may still be unavailable for registration. A Google search, and other DIY trademark search options, tend to only return exact results to your business name. Most trademark disputes, however, arise from confusingly similar marks, not exact matches. Work with a trademark attorney to conduct a comprehensive trademark search to ensure the availability of the mark you plan to use. Then register the mark with the USPTO to gain protection against infringement.

I registered my business name, so my brand is fully protected.

Obtaining a federal trademark registration for your business name is a strong start to protecting your business, but it may not be enough. Consider anything that represents your brand, which may also include product names, logos, slogans, and even signature colors. If you are unsure about what aspects of your business could benefit from trademark registration, Gerben IP can assist you.

Years of Experience
Trademark Searches
Trademarks Federally
Customer Service

Helping Our Customers Succeed

Scrub DudeScrub Dude ★★★★★ Very positive experience with Gerben IP. Love the automations they have setup and the diligence in which they handle our account.Natasha TarnovskayaNatasha Tarnovskaya ★★★★★ Exceptional services for several years now! Highly recommend!Sol María Díaz PérezSol María Díaz Pérez ★★★★★ This law firm is a true standout in their field, especially concerning our recent trademark request.Our assigned lawyer showed genuine interest in our business and crafted a robust trademark application that ensured comprehensive protection. Communication was prompt and clear, making us feel valued and well-informed throughout the process.We highly recommend their services to any business needing top-notch legal assistance.Abigail CarpenterAbigail Carpenter ★★★★★ We have worked with Gerben on multiple Trademark filings and are very happy with their work. They communicate clearly, do a great job of explaining the process, and always keep us up to date on the status of our filings.Jon PayneJon Payne ★★★★★ Gerben IP is fantastic at what they do - intellectual property law. I have used them for about a dozen trademarks over the past 7 or 8 years now and each time they have been comprehensive in their research, swift in their deliverables and always acted with integrity and a focus on the best interest of me and my company. I cannot recommend them highly enough!Autumn BitterlichAutumn Bitterlich ★★★★★ I am thoroughly impressed by Josh Gerben and his colleagues. They helped me through the detailed process of filing and my Trademark, which would have been an extremely stressful process for me to do alone. I could depend on them to contact me in a timely manner to keep all of the filings up to date, and CORRECT. I can't say enough positive about them. The whole team was quick to respond to my questions and made me feel secure in my choosing them.js_loader

Do you need assistance with a trademark matter? Reach out to an attorney now.

Contact Us
Back to top