Oakland Trademark Registration

Trademark Attorney Services for Your Oakland Business

Welcome to Gerben IP

We have been assisting entrepreneurs, established businesses and other lawyers with trademarks since 2008. We are very proud of the fact that our firm’s representation has resulted in the successful registration of more than 7,500 trademarks with the USPTO.

Protect your trademark
with the assistance of
a trademark attorney
for a flat fee of:


(Plus Government Filing Fee)

Providing Trademark Services for Oakland-based Businesses

Please note that while Gerben IP is not located in Oakland, it can assist businesses from California in registering a federal trademark because it is a federal matter.

Gerben IP was founded by trademark attorney Josh Gerben in 2008. Since that time, Gerben and his team of experienced attorneys have registered thousands of trademarks for individuals and businesses of all sizes. We work with clients across the country, including the Oakland area. Whether you want to open a boutique in Rockridge or a design firm in Berkeley, Gerben IP is here to assist you.

How many trademarks are filed each year by businesses in Oakland, California?

Gerben IP collected the following data from the USPTO’s public database.

Year# of Trademarks Filed
Year# of Trademarks Filed

Why is trademark registration important for O-Town business owners?

It’s an exciting time to open a new business in Oakland, California! If you’ve decided to join in the Bay Area’s business boom, don’t forget the importance of trademark registration.

Consider this scenario: Dan, who has been working in a tire shop across the bay for the last ten years, decides to branch out and open his own shop closer to home in Oakland. He finds the perfect location and immediately begins investing in inventory, hiring employees, and creating an email marketing campaign. He even designs the perfect sign bearing the shop’s name, Bayside Tires. Dan has heard of the importance of trademark registration, but he decides he’s simply too busy to start the process now.

Dan is excited to open his doors and see some initial success in his neighborhood. Unfortunately, though, less than a year after opening his doors, he learns some devastating news. A group of tire stores in the San Diego area has been using the same name for several years, and they are now expanding into Oakland. Because they registered the trademark, they are well within their rights to ask Dan to close his shop and rebrand his business, a costly and time consuming setback.

As a new business owner, you have many priorities, but don’t overlook one of the most critical: trademark registration. Contact Gerben IP today to start the process to protect your business.

The top 5 questions Oakland businesses have about obtaining a trademark.

What does a registered trademark protect?

A federally registered trademark protects the things that represent your brand in the marketplace. Most businesses will trademark their business or product names, logos or slogans, but sounds, colors, and even smells can all be registered trademarks.

When should I start the process to register my trademark?

The process to register a trademark should be one of the first acts you take as a new business owner. Before you invest in signs, labels, uniforms, and other products that include your trademark, you need to know that you will not be infringing on another mark. You’ll also want to lock in a priority date, which is given on the day you submit your application. Anyone looking to file a similar trademark after that date will be rejected, allowing you to keep your brand’s trademark in your control. Waiting to register your trademark could lead to infringement and other legal issues later on.

Will the USPTO let me know if someone is infringing on my mark?

The USPTO reviews applications and grants approval of registrations. They don’t, however, monitor your mark’s use or alert you to potential infringement. These responsibilities fall on the trademark owner. Fortunately, many trademark attorneys, including those at Gerben IP, offer monitoring services and can take the appropriate legal action if potential infringement is found.

When will my trademark expire?

As long as you continue to use your trademark and meet renewal deadlines, your trademark protections will never expire! For new trademarks, the first renewal occurs between the fifth and sixth year, and then again between the ninth and tenth year. After that, renewals will be every ten years. Failing to meet renewal deadlines could result in your trademark being cancelled, so be sure to start the process early.

Common misperceptions about trademarks heard around Oakland, CA.

I have trademark rights as soon as I use it, so I don’t need to register with the USPTO.

The United States is a common law country, which means you will have some basic trademark protections once you use the mark in public, even if it isn’t registered. However, it’s important to know how limited these protections are. For instance, your mark will only be protected in the Oakland area. This could restrict you from expanding into Los Angeles or San Diego in the future, if a similar mark is already in use there. You’ll also have a more challenging time asserting your trademark rights in legal proceedings. In order to have the presumption of validity nationwide, you must register your trademark with the USPTO.

I can’t afford to register my trademark.

It’s understandable to be concerned about the budget when starting a new business. However, in most cases, you can’t afford not to register your trademark. If you move forward, investing in product labels, signs, marketing, and more, only later to find out that you are infringing on another business, you will likely spend more in lost revenue and the cost to rebrand the business than you would have if you had registered your trademark right away. Gerben IP offers reasonable, flat rate trademark registration services for budget conscious business owners.

Trademark attorneys only help with trademark registration.

Most trademark attorneys provide a wide variety of trademark services, extending well beyond the registration process. Your attorney can conduct a comprehensive trademark search, draft the application, and even respond to non-substantive Office Actions on your behalf. Once your trademark is registered, your attorney may offer monitoring services to ensure that your mark isn’t being infringed upon. If potential infringement is found, they will determine the best legal course of action to stop it as soon as possible. Contact us to learn more about our monitoring and enforcement services.

Another business is using my trademark, so I cannot use it.

This is not necessarily the case. The USPTO will reject any trademark applications that might be confusingly similar to an existing trademark, but not all similar marks could cause the likelihood of confusion. For example, Dove Chocolate and Dove Soap both use the trademark ‘Dove,’ because consumers aren’t likely to confuse chocolate and soap. However, another candy company that wished to use the same trademark could be rejected. Contact Gerben IP if you are unsure about the availability of a particular mark.

Years of Experience
Trademark Searches
Trademarks Federally
Customer Service

Helping Our Customers Succeed

Scrub DudeScrub Dude ★★★★★ Very positive experience with Gerben IP. Love the automations they have setup and the diligence in which they handle our account.Natasha TarnovskayaNatasha Tarnovskaya ★★★★★ Exceptional services for several years now! Highly recommend!Sol María Díaz PérezSol María Díaz Pérez ★★★★★ This law firm is a true standout in their field, especially concerning our recent trademark request.Our assigned lawyer showed genuine interest in our business and crafted a robust trademark application that ensured comprehensive protection. Communication was prompt and clear, making us feel valued and well-informed throughout the process.We highly recommend their services to any business needing top-notch legal assistance.Abigail CarpenterAbigail Carpenter ★★★★★ We have worked with Gerben on multiple Trademark filings and are very happy with their work. They communicate clearly, do a great job of explaining the process, and always keep us up to date on the status of our filings.Jon PayneJon Payne ★★★★★ Gerben IP is fantastic at what they do - intellectual property law. I have used them for about a dozen trademarks over the past 7 or 8 years now and each time they have been comprehensive in their research, swift in their deliverables and always acted with integrity and a focus on the best interest of me and my company. I cannot recommend them highly enough!Autumn BitterlichAutumn Bitterlich ★★★★★ I am thoroughly impressed by Josh Gerben and his colleagues. They helped me through the detailed process of filing and my Trademark, which would have been an extremely stressful process for me to do alone. I could depend on them to contact me in a timely manner to keep all of the filings up to date, and CORRECT. I can't say enough positive about them. The whole team was quick to respond to my questions and made me feel secure in my choosing them.js_loader

Do you need assistance with a trademark matter? Reach out to an attorney now.

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