What We Do

We offer a full range of trademark, copyright and patent services to entrepreneurs, established businesses and other attorneys (on behalf of their clients). We can assist clients from all 50 states and from countries around the world. Our services include:

  • Trademark Clearance Searches
  • Trademark Application Preparation
  • Office Action Responses
  • Trademark Monitoring
  • Trademark Change of Ownership
  • Trademark Portfolio Management
  • Trademark Renewal Filings
  • Trademark Opposition Proceedings
  • Trademark Cancellation Proceedings
  • Trademark Litigation
  • Copyright Applications
  • Patent Clearance Searches
  • Patent Applications
Who We Are

Meet Josh Gerben, founder of Gerben Law Firm.

Welcome to Gerben Law Firm. We have been assisting entrepreneurs, established businesses and other lawyers with trademarks since 2008. I am very proud of the fact that our firm’s representation has resulted in the successful registration of more than 4,500 trademarks with the USPTO. Please contact us with your questions. We always offer complimentary consultations.

Trademark Registration
Plus Government Fees

  • Federal and State Trademark Search using CORSEARCH software
  • Common Law Trademark Search
  • Attorney Consultation Time
  • Drafting and Filing of Trademark Application
  • Responding to Non-Substantive Office Actions
  • Sending Registration Certificate

Please Note: The flat legal fee advertised above applies to a trademark search and filing in up to two classes of goods/services for a trademark that is currently in-use in the United States. Call for a quote on your specific trademark if it does not meet these parameters.

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Three Steps We've Used to Register 4,500 Trademarks
Step 1: Comprehensive Trademark Search

Once you complete our engagement form, we will conduct a comprehensive federal, state and common law trademark search. Our search of federal and state trademark databases is done utilizing software provided by Corsearch. This is an industry leading trademark search software used by the largest law firms in the world. Our search works to identify any potential issue with your desired trademark prior to making a trademark filing.

Step 2: Trademark Attorney Consultation

Within 7-10 days of commencing work, we will return the trademark search results for your review. You can then set up a time to talk to one of our attorneys about the search results and any other questions you have about the trademark registration process. In the event that our search uncovers a problem, we offer a complimentary second search on a different trademark.

Step 3: Trademark Application Filed

Our experienced trademark attorneys will prepare your trademark application for your review and approval. Having drafted and successfully registered over 4,500 trademarks since 2008, our attorneys understand the intricacies of a US trademark application and will ensure your application is drafted to give you the best chance of approval possible.

Breakdown of Our Trademark Service

Our trademark attorneys can help Norfolk, Virginia companies with trademark registration

*Please note that while Gerben Law Firm, PLLC is not located in Virginia, it can assist businesses from Virginia in registering a federal trademark because it is a federal matter.

Since Gerben Law Firm opened its doors in 2008, our trademark attorneys have been helping clients register and protect their trademarks. Gerben Law Firm has successfully registered thousands of federal trademarks across the United States and can assist businesses from Norfolk in doing the same. Whether you plan to open a food truck in Virginia Beach or you’re looking to expand your manufacturing business in Chesapeake, the trademark attorneys at Gerben Law Firm are ready to assist you in registering your trademark.

Federal Trademark Registration For Your Business

Top 5 Questions Norfolk Businesses Have About Obtaining/ Protecting a Trademark

  • What is a trademark?
    • A trademark indicates that a service or product is associated with a specific brand or company. With a federal trademark registration, you can protect words, colors, sounds, names, and even symbols. Once a trademark is obtained, the owner has a presumption of validity on a nationwide basis.
  • Should I wait until I begin my business operations to file my trademark registration?
    • To be sure that you are protecting yourself and your business, you should file a trademark application well before you begin business operations. Ideally, this process should take place before you decide upon a name, create your logo, or develop your brand. Waiting to register your federal trademark could allow another company to establish priority in your name (or a similar name), which could result in costly changes and legal fees.
  • How long does it take for my trademark to be registered?
    • The process usually takes around 8-10 months, from start to finish. In some cases, it may take longer than a year to complete a trademark registration. Working with an experienced trademark attorney could help to ensure that any issues that arise are dealt with in a timely manner and missed deadlines are avoided.
  • Does hiring a trademark attorney increase my chance of approval?
    • Hiring a trademark attorney can indeed increase your chance of approval. An experienced attorney will provide you with valuable legal advice throughout the entire process. Additionally, a study by the University of North Carolina actually found that trademark applications submitted with the help of an attorney increased the chances of approval by 50%.
  • What is the USPTO?
    • The United States Patent and Trademark Office (USPTO), a division of the Department of Commerce, reviews applications, then registers trademarks for products and services and grants patents for new inventions. They also maintain the records for trademarks and patents.

Common Misconceptions about Filing Trademarks for Norfolk Businesses

  • I registered my trademark with the State of Virginia’s trademark registry, so I do not need to do anything further.
    • While registering with the State of Virginia will not hinder your trademark protection, you will not be ensured protection outside the state. The process to apply for a federal trademark is typically more complicated, but with a federal trademark registration you will have a nationwide presumption of validity.
  • I can’t afford to register my trademark.
    • It is understandable to be budget conscious when starting a new business. In many cases, however, you can’t afford not to register your trademark. You’ve invested in developing your business, so you want to be sure that you are protected. If you forgo a trademark filing now, you could find yourself in a situation where the cost of defending or enforcing your trademark is significantly higher than an initial trademark registration.
  • I don’t need permission to register a trademark with a public figure’s name in it.
    • The USPTO requires written and signed consent for the use of any living person’s name in a trademark application. Each year, a large number of trademark applications are denied by the USPTO because of their unauthorized use of a public figure’s name.
  • I did an internet search of my trademark, so I do not need a trademark search done by an attorney.
    • The software available to the public on most websites, including the USPTO site, is quite limited when it comes to the ability to find conflicting trademarks. These sites typically identify exact trademark matches, such as an identical business name. Most trademark issues, however, come from a trademark that may be similar in sight, sound, meaning, or commercial impression. The trademark search professionals at Gerben Law FIrm can provide you with a much more comprehensive assessment of your trademark, which, in turn, will increase your chances of approval.

The Number of Trademarks Registered by Norfolk Businesses (by Year)

How many trademarks have Norfolk, Virginia businesses registered over the years? Gerben Law Firm collected the following data.

Year # of Trademarks Registered
2017 82
2016 94
2015 98
2014 75
2013 88
2012 89
2011 81
2010 79
2009 87
2008 106
2007 126
2006 102
2005 83

*data was gathered from the USPTO’s public database

Types of Trademark Services We Offer

Additional Information on Trademark Registration for Norfolk Businesses

Norfolk’s rich history of entrepreneurship dates back to the founding of our nation, and that spirit is still alive today, from the city’s historic neighborhoods to the beaches a short drive away. Whether you are in the early stages of business planning and development, or you are looking to expand an already successful business in the Norfolk area, it is important to consult a trademark attorney. While initially registering your trademark is an essential step in protecting your business, persistently stopping others from possible infringement is just as important.

Imagine that a local businessman, Jake, decides to open a shop in Ghent, offering affordable custom tailored suits for men. As part of his business plan, Jake files a federal trademark application on the store’s name, Well Tailored, believing that this step alone is enough to protect his business. While Well Tailored starts as a small, one location storefront, it eventually grows to several stores along the East Coast. It isn’t until Jake starts to grow his online presence that he notices another company selling men’s clothing from their website WellTailoredMan.com.

Fortunately, Jake registered his trademark and is well within his rights to send a cease-and-desist letter to the owners of the online shop. He wonders, however, how many customers he may have lost to the confusing similarities between the business names, services, and products. If Jake had been working with a trademark attorney, his vigilance in protecting his trademark would have caught this possible infringement early on, potentially saving valued customers in the process. By working with a trademark attorney to register a trademark and monitor the marketplace for infringement, businesses of any size can protect their brands nationwide. Contact our experienced trademark attorneys today to know your risks and protect your business as it grows.