Norfolk Trademark Registration
Norfolk Trademark Registration
We have been assisting entrepreneurs, established businesses and other lawyers with trademarks since 2008. We are very proud of the fact that our firm’s representation has resulted in the successful registration of more than 7,500 trademarks with the USPTO.
We offer a full range of trademark, copyright and patent services to entrepreneurs, established businesses and other attorneys (on behalf of their clients). We can assist clients in all 50 U.S. states and from countries around the world.
Please note that while Gerben IP is not located in Virginia, it can assist businesses from Virginia in registering a federal trademark because it is a federal matter.
Since Gerben IP opened its doors in 2008, our trademark attorneys have been helping clients register and protect their trademarks. Gerben IP has successfully registered thousands of federal trademarks across the United States and can assist businesses from Norfolk in doing the same. Whether you plan to open a food truck in Virginia Beach or you’re looking to expand your manufacturing business in Chesapeake, the trademark attorneys at Gerben IP are ready to assist you in registering your trademark.
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Norfolk’s rich history of entrepreneurship dates back to the founding of our nation, and that spirit is still alive today, from the city’s historic neighborhoods to the beaches a short drive away. Whether you are in the early stages of business planning and development, or you are looking to expand an already successful business in the Norfolk area, it is important to consult a trademark attorney. While initially registering your trademark is an essential step in protecting your business, persistently stopping others from possible infringement is just as important.
Imagine that a local businessman, Jake, decides to open a shop in Ghent, offering affordable custom tailored suits for men. As part of his business plan, Jake files a federal trademark application on the store’s name, Well Tailored, believing that this step alone is enough to protect his business. While Well Tailored starts as a small, one location storefront, it eventually grows to several stores along the East Coast. It isn’t until Jake starts to grow his online presence that he notices another company selling men’s clothing from their website WellTailoredMan.com.
Fortunately, Jake registered his trademark and is well within his rights to send a cease-and-desist letter to the owners of the online shop. He wonders, however, how many customers he may have lost to the confusing similarities between the business names, services, and products. If Jake had been working with a trademark attorney, his vigilance in protecting his trademark would have caught this possible infringement early on, potentially saving valued customers in the process. By working with a trademark attorney to register a trademark and monitor the marketplace for infringement, businesses of any size can protect their brands nationwide. Contact our experienced trademark attorneys today to know your risks and protect your business as it grows.
A trademark indicates that a service or product is associated with a specific brand or company. With a federal trademark registration, you can protect words, colors, sounds, names, and even symbols. Once a trademark is obtained, the owner has a presumption of validity on a nationwide basis.
To be sure that you are protecting yourself and your business, you should file a trademark application well before you begin business operations. Ideally, this process should take place before you decide upon a name, create your logo, or develop your brand. Waiting to register your federal trademark could allow another company to establish priority in your name (or a similar name), which could result in costly changes and legal fees.
The process usually takes around 8-10 months, from start to finish. In some cases, it may take longer than a year to complete a trademark registration. Working with an experienced trademark attorney could help to ensure that any issues that arise are dealt with in a timely manner and missed deadlines are avoided.
Hiring a trademark attorney can indeed increase your chance of approval. An experienced attorney will provide you with valuable legal advice throughout the entire process. Additionally, a study by the University of North Carolina actually found that trademark applications submitted with the help of an attorney increased the chances of approval by 50%.
The United States Patent and Trademark Office (USPTO), a division of the Department of Commerce, reviews applications, then registers trademarks for products and services and grants patents for new inventions. They also maintain the records for trademarks and patents.
While registering with the State of Virginia will not hinder your trademark protection, you will not be ensured protection outside the state. The process to apply for a federal trademark is typically more complicated, but with a federal trademark registration you will have a nationwide presumption of validity.
It is understandable to be budget conscious when starting a new business. In many cases, however, you can’t afford not to register your trademark. You’ve invested in developing your business, so you want to be sure that you are protected. If you forgo a trademark filing now, you could find yourself in a situation where the cost of defending or enforcing your trademark is significantly higher than an initial trademark registration.
The USPTO requires written and signed consent for the use of any living person’s name in a trademark application. Each year, a large number of trademark applications are denied by the USPTO because of their unauthorized use of a public figure’s name.
The software available to the public on most websites, including the USPTO site, is quite limited when it comes to the ability to find conflicting trademarks. These sites typically identify exact trademark matches, such as an identical business name. Most trademark issues, however, come from a trademark that may be similar in sight, sound, meaning, or commercial impression. The trademark search professionals at Gerben IP can provide you with a much more comprehensive assessment of your trademark, which, in turn, will increase your chances of approval.
“ We were referred to Josh by a business colleague, and were skeptical that any online US Trademark filing process could be both simple and successful. Our experience with other firms (on other trademarks) had been tedious and expensive, by comparison. But Josh’s system worked, and we were awarded both trademarks…”
— Michael Zimmerman, MarketPoint
“…I am smart enough to know that this is a highly specialized area of the law that requires patience, understanding, extensive research, a finely tuned verification process and the ability to navigate the steps and procedures established by the federal government. But I am even smarter to know that, in the age of the specialist, I needed the best…”
— Wayne Halper, Law Office of Wayne Halper
“…When working with Josh on our Trademark/Service Mark application process, his communication was excellent and his expertise and personal demeanor quickly built trust in the business matters. He manages a detailed and well balanced analysis and is results and success driven..”
— Johan Reinhoudt, EffectiveSalesCoaching.NL
“ I hired Josh to do some trademarking work for me. He was very knowledgeable, explained the process clearly, made sure it was filed in a timely manner, and followed up with me each step of the way.”
— Kathy Wolper, Kathy’s Just Desserts, Inc.
“ Working with Josh was an absolute pleasure. He made the process of getting our trademark a breeze. Should we ever seek another trademark we would certainly retain Josh again in a heartbeat. I recommend him very highly.”
— Verena Frydberg, Makeover Your MS
“ Every now and again you come across someone who you know will always get the job done, be upfront and honest, and looks out for you. It’s great never having to worry about Trademarks. I know I can just give him a call and it’ll be done quickly, affordable, and done right…”
— Megan Cummins, Sparklepop