Gerben IP provides trademark services to clients in Norfolk, VA.

Norfolk Trademark Registration

Trademark Attorney Services for Your Norfolk Business

Welcome to Gerben IP

We have been assisting entrepreneurs, established businesses and other lawyers with trademarks since 2008. We are very proud of the fact that our firm’s representation has resulted in the successful registration of more than 7,500 trademarks with the USPTO.

Protect your trademark
with the assistance of
a trademark attorney
for a flat fee of:


(Plus Government Filing Fee)

Providing Trademark Services for Norfolk-based Businesses

Please note that while Gerben IP is not located in Virginia, it can assist businesses from Virginia in registering a federal trademark because it is a federal matter.

Since Gerben IP opened its doors in 2008, our trademark attorneys have been helping clients register and protect their trademarks. Gerben IP has successfully registered thousands of federal trademarks across the United States and can assist businesses from Norfolk in doing the same. Whether you plan to open a food truck in Virginia Beach or you’re looking to expand your manufacturing business in Chesapeake, the trademark attorneys at Gerben IP are ready to assist you in registering your trademark.

How many trademarks are filed each year by businesses in Norfolk, Virginia?

Gerben IP collected the following data from the USPTO’s public database.

Year# of Trademarks Filed
Year# of Trademarks Filed

Why is trademark registration important for Mermaid City business owners?

Norfolk’s rich history of entrepreneurship dates back to the founding of our nation, and that spirit is still alive today, from the city’s historic neighborhoods to the beaches a short drive away. Whether you are in the early stages of business planning and development, or you are looking to expand an already successful business in the Norfolk area, it is important to consult a trademark attorney. While initially registering your trademark is an essential step in protecting your business, persistently stopping others from possible infringement is just as important.

Imagine that a local businessman, Jake, decides to open a shop in Ghent, offering affordable custom tailored suits for men. As part of his business plan, Jake files a federal trademark application on the store’s name, Well Tailored, believing that this step alone is enough to protect his business. While Well Tailored starts as a small, one location storefront, it eventually grows to several stores along the East Coast. It isn’t until Jake starts to grow his online presence that he notices another company selling men’s clothing from their website

Fortunately, Jake registered his trademark and is well within his rights to send a cease-and-desist letter to the owners of the online shop. He wonders, however, how many customers he may have lost to the confusing similarities between the business names, services, and products. If Jake had been working with a trademark attorney, his vigilance in protecting his trademark would have caught this possible infringement early on, potentially saving valued customers in the process. By working with a trademark attorney to register a trademark and monitor the marketplace for infringement, businesses of any size can protect their brands nationwide. Contact our experienced trademark attorneys today to know your risks and protect your business as it grows.

The top 5 questions Norfolk businesses have about obtaining a trademark.

What is a trademark?

A trademark indicates that a service or product is associated with a specific brand or company. With a federal trademark registration, you can protect words, colors, sounds, names, and even symbols. Once a trademark is obtained, the owner has a presumption of validity on a nationwide basis.

Should I wait until I begin my business operations to file my trademark registration?

To be sure that you are protecting yourself and your business, you should file a trademark application well before you begin business operations. Ideally, this process should take place before you decide upon a name, create your logo, or develop your brand. Waiting to register your federal trademark could allow another company to establish priority in your name (or a similar name), which could result in costly changes and legal fees.

How long does it take for my trademark to be registered?

The process usually takes around 8-10 months, from start to finish. In some cases, it may take longer than a year to complete a trademark registration. Working with an experienced trademark attorney could help to ensure that any issues that arise are dealt with in a timely manner and missed deadlines are avoided.

Does hiring a trademark attorney increase my chance of approval?

Hiring a trademark attorney can indeed increase your chance of approval. An experienced attorney will provide you with valuable legal advice throughout the entire process. Additionally, a study by the University of North Carolina actually found that trademark applications submitted with the help of an attorney increased the chances of approval by 50%.

What is the USPTO?

The United States Patent and Trademark Office (USPTO), a division of the Department of Commerce, reviews applications, then registers trademarks for products and services and grants patents for new inventions. They also maintain the records for trademarks and patents.

Common misperceptions about trademarks heard around Norfolk, VA.

I registered my trademark with the State of Virginia’s trademark registry, so I do not need to do anything further.

While registering with the State of Virginia will not hinder your trademark protection, you will not be ensured protection outside the state. The process to apply for a federal trademark is typically more complicated, but with a federal trademark registration you will have a nationwide presumption of validity.

I can’t afford to register my trademark.

It is understandable to be budget conscious when starting a new business. In many cases, however, you can’t afford not to register your trademark. You’ve invested in developing your business, so you want to be sure that you are protected. If you forgo a trademark filing now, you could find yourself in a situation where the cost of defending or enforcing your trademark is significantly higher than an initial trademark registration.

I don’t need permission to register a trademark with a public figure’s name in it.

The USPTO requires written and signed consent for the use of any living person’s name in a trademark application. Each year, a large number of trademark applications are denied by the USPTO because of their unauthorized use of a public figure’s name.

I did an internet search of my trademark, so I do not need a trademark search done by an attorney.

The software available to the public on most websites, including the USPTO site, is quite limited when it comes to the ability to find conflicting trademarks. These sites typically identify exact trademark matches, such as an identical business name. Most trademark issues, however, come from a trademark that may be similar in sight, sound, meaning, or commercial impression. The trademark search professionals at Gerben IP can provide you with a much more comprehensive assessment of your trademark, which, in turn, will increase your chances of approval.

Years of Experience
Trademark Searches
Trademarks Federally
Customer Service

Helping Our Customers Succeed

Scrub DudeScrub Dude ★★★★★ Very positive experience with Gerben IP. Love the automations they have setup and the diligence in which they handle our account.Natasha TarnovskayaNatasha Tarnovskaya ★★★★★ Exceptional services for several years now! Highly recommend!Sol María Díaz PérezSol María Díaz Pérez ★★★★★ This law firm is a true standout in their field, especially concerning our recent trademark request.Our assigned lawyer showed genuine interest in our business and crafted a robust trademark application that ensured comprehensive protection. Communication was prompt and clear, making us feel valued and well-informed throughout the process.We highly recommend their services to any business needing top-notch legal assistance.Abigail CarpenterAbigail Carpenter ★★★★★ We have worked with Gerben on multiple Trademark filings and are very happy with their work. They communicate clearly, do a great job of explaining the process, and always keep us up to date on the status of our filings.Jon PayneJon Payne ★★★★★ Gerben IP is fantastic at what they do - intellectual property law. I have used them for about a dozen trademarks over the past 7 or 8 years now and each time they have been comprehensive in their research, swift in their deliverables and always acted with integrity and a focus on the best interest of me and my company. I cannot recommend them highly enough!Autumn BitterlichAutumn Bitterlich ★★★★★ I am thoroughly impressed by Josh Gerben and his colleagues. They helped me through the detailed process of filing and my Trademark, which would have been an extremely stressful process for me to do alone. I could depend on them to contact me in a timely manner to keep all of the filings up to date, and CORRECT. I can't say enough positive about them. The whole team was quick to respond to my questions and made me feel secure in my choosing them.js_loader

Do you need assistance with a trademark matter? Reach out to an attorney now.

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