Newark Trademark Registration

Trademark Attorney Services for Your Newark Business

Welcome to Gerben IP

We have been assisting entrepreneurs, established businesses and other lawyers with trademarks since 2008. We are very proud of the fact that our firm’s representation has resulted in the successful registration of more than 7,500 trademarks with the USPTO.

Protect your trademark
with the assistance of
a trademark attorney
for a flat fee of:


(Plus Government Filing Fee)

Providing Trademark Services for Newark-based Businesses

Please note that while Gerben IP is not located in Newark, it can assist businesses from New Jersey in registering a federal trademark because it is a federal matter.

Trademark attorney Josh Gerben founded Gerben IP in 2008. Since that time, Gerben and his team of experienced attorneys have registered thousands of trademarks for individuals and businesses of all sizes, in all fifty states, including the Newark area. Whether you plan to open a wine bar in Forest Hill or expand your plumbing business into West Orange Township, Gerben IP is ready to assist you.

How many trademarks are filed each year by businesses in Newark, New Jersey?

Gerben IP collected the following data from the USPTO’s public database.

Year# of Trademarks Filed
Year# of Trademarks Filed

Why is trademark registration important for The Brick City’s business owners?

Newark, also known as the Gateway City, has long been a hotspot for entrepreneurs. If you are looking to open your own business in the Newark area, you’ve probably focused the majority of your time developing your product, selecting the perfect location, and hiring the best employees. All of these steps are essential to your business’s future success, but don’t overlook another critical step: trademark registration.

Consider this scenario: Paul is a student at Rutgers that needs to make some extra money. He decides to start advertising his services making websites for other students and recent grads in the Newark area. He’s heard of trademark registration, but Paul doesn’t see the value in registering a trademark for his side business. However, he does decide on a name for his venture, Click Creative, and prints out several fliers and business cards to hand out around campus.

Paul sees instant success and grows his client list quickly. After graduation, he decides to turn his side gig into a full time business and begins advertising his services outside Newark. After several months, Paul is surprised to receive a cease-and-desist letter in the mail. Unfortunately, another web design firm in Brooklyn, Creative Clicks, has been using a confusingly similar trademark for years. Because they registered with the USPTO, they are well within their rights to ask Paul to stop using the business name Click Creative. Now he must invest time and money rebranding his business while hoping to retain the clients he’s worked so hard to get.

By working with an experienced trademark attorney to register a trademark, even small businesses like Paul’s can move forward in confidence, knowing that they can invest time and money in their business without the risk of infringement. At Gerben IP, we work with businesses of all sizes. Contact us today to learn more about trademark registration.

The top 5 questions Newark businesses have about obtaining a trademark.

What aspects of my business should be registered trademarks?

Most business owners have multiple trademarks. A trademark can be anything that indicates a certain product or service represents your specific brand. Common trademarks include business names, logos, or slogans, but even non-traditional trademarks, like sounds, smells, and colors, can be registered as well.

How long does it take to register a trademark?

From start to finish, the trademark registration process takes around 8-10 months on average. In some instances, though, it can take a year or more to gain approval from the USPTO.

Why should I hire a trademark attorney?

The process to register a trademark is both detailed and time consuming. When you work with a trademark attorney, you can remain focused on growing your business with the confidence that your registration is being managed by an experienced professional. Your attorney will conduct a thorough search, draft your application, and even respond to non-substantive Office Actions on your behalf. Because of this, your likelihood of approval will increase significantly. In fact, a study by the University of North Carolina found that applications submitted with the help of a trademark attorney are fifty percent more likely to be approved by the USPTO!

What is a priority date?

The date that you submit your application to the USPTO will become your priority date, which gives you priority to the mark you hope to register. Anyone looking to file a confusingly similar mark after your priority date will not be approved by the USPTO.

What should I do if I suspect another business is infringing on my trademark?

In order to maintain control of your trademark, it’s important to take immediate action against infringement. However, it’s best to work with an experienced trademark attorney to monitor your mark’s use and determine the best course of legal action to take if infringement is found. In many cases, a cease-and-desist letter drafted by your attorney is enough to put the infringer on notice, but in certain situations, more formal legal action will need to be taken.

Common misperceptions about trademarks heard around Newark, NJ.

Trademarks, copyrights, and patents are essentially all the same.

Trademarks, copyrights, and patents are all forms of intellectual property, but they protect very different things. Trademarks protect items like business or product names, slogans, and logos. Alternatively, copyrights protect works of authorship, including art, song lyrics, and novels, while patents protect inventions.

I registered my trademark with the State of New Jersey, so that is enough to protect my brand.

State trademark registration won’t hinder your federal registration with the UPSTO, but your trademark will only be protected in New Jersey. Obtaining a U.S. trademark registration may be more difficult, but you’ll gain the presumption of nationwide validity, not just the limited protections provided by the state.

I should wait until my business is making a profit to register my trademark.

The best time to register your trademark is before your business is even open. Before you invest in signage, product labeling, and advertising, you should know that your mark will be protected. Understandably, budget is a concern when starting a new business, which is why Gerben IP offers professional trademark registration services at a reasonable, flat rate.

Only large businesses should consider international trademark registration.

Federal trademark registration is important for businesses of all sizes. Small businesses benefit by being protected from other businesses using a confusingly similar mark. They will also have the assurance that they are not infringing on an existing mark, and they’ll have the presumption of nationwide validity needed to expand to other regions in the future.

Years of Experience
Trademark Searches
Trademarks Federally
Customer Service

Newark Testimonials

“Josh Gerben exemplifies professionalism. He is an expert in his field, he is responsive and a pleasure to work with. I highly recommend him as a resource for all of your trademark related needs.”

— Dawn W. Stith, Principal, LLC – IntegrityWise Consulting, LLC near Trenton, NJ

Do you need assistance with a trademark matter? Reach out to an attorney now.

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