Minneapolis, MN City

Minneapolis Trademark Registration

Trademark Attorney Services for Your Minneapolis Business

Welcome to Gerben IP

We have been assisting entrepreneurs, established businesses and other lawyers with trademarks since 2008. We are very proud of the fact that our firm’s representation has resulted in the successful registration of more than 7,500 trademarks with the USPTO.

Protect your trademark
with the assistance of
a trademark attorney
for a flat fee of:


(Plus Government Filing Fee)

Providing Trademark Services for Minneapolis-based Businesses

Please note that while Gerben IP is not located in Minneapolis, it can assist businesses from Minnesota in registering a federal trademark because it is a federal matter.

Gerben IP was founded by trademark attorney Josh Gerben in 2008. Since that time, Gerben and his team of experienced trademark attorneys have registered thousands of trademarks for clients across the country, including the Minneapolis area. We work with individuals and businesses of all sizes. Whether you want to open a dance studio in Eden Prairie or expand your dental practice in St. Paul, Gerben IP is here to assist you.

How many trademarks are filed each year by businesses in Minneapolis, Minnesota?

Gerben IP collected the following data from the USPTO’s public database.

Year# of Trademarks Filed
Year# of Trademarks Filed

Why is trademark registration important for Mill City business owners?

Minneapolis is a growing city in the heart of the Midwest. With the influx of new residents has come a resurgence in business ownership. Some new Minneapolis business owners, in an effort to save time and money, do a simple internet search to determine if their trademark is available, rather than conducting a comprehensive search with the help of a trademark attorney. While it might seem like a DIY search is cost effective, it could end up costing the business a lot more in the long run.

Consider this scenario: Lucas has always wanted to open his own woodworking business, building custom doors, cabinets, and furniture for clients in the Minneapolis area. Once he’s saved enough money to leave his current job, Lucas gets set to open his shop, all while having his eye on the budget. He does a quick Google search and finds no other woodworker using his business name of choice, Artisan Woodworx, so he moves forward with signage for his shop, developing a website, and advertising.

Business is going great until Lucas gets some frustrating news. A comprehensive trademark search, conducted by a trademark attorney, would have revealed that a large cabinet shop in St. Paul goes by a very similar name, Artisan Woodworking and Design. They’ve learned that customers have gotten the two woodworkers confused in recent months, and because the owners in St. Paul trademarked the name, they are well within their rights to ask Lucas to change his business name, website, and marketing materials. The time and money Lucas saved upfront has now been lost to rebranding and potential legal fees. Contact Gerben IP today to learn more about protecting your trademark.

The top 4 questions Minneapolis businesses have about obtaining a trademark.

What is a trademark?

A trademark protects anything that represents your brand in the marketplace. The most commonly registered trademarks include business or product names, logos, and slogans, but even sounds, colors, and smells can be trademarked if they represent your brand.

Do I need to work with a trademark attorney?

At this time, U.S. citizens are not required to work with a trademark attorney. However, there are many benefits to working with an experienced attorney throughout the process. Trademark registration is both detailed and time consuming. When you choose to do-it-yourself, you will spend a significant amount of time learning about the process, which means less time focusing on your business. Your attorney can conduct a comprehensive trademark search, submit your application, and even respond to non-substantive Office Actions on your behalf, so you can focus on building your business, not trademark law. You’ll also have a greater chance of approval when working with an attorney. A study by the University of North Carolina found that applications submitted to the USPTO through an attorney were fifty percent more likely to be approved!

When should I file my trademark application?

File your trademark application as soon as possible. In fact, it should be one of the first things you do when starting your own business. No one wants to invest time and money into their business only to learn that their trademark is already in use. You’ll also want to ensure that no one can register your trademark before you have a chance. The date you submit your application will become your priority date, so anyone looking to submit a similar trademark after that date will be rejected. Registering early protects you from infringing on others and protects your mark from being infringed upon as well.

What does the USPTO do?

USPTO stands for United States Patent and Trademark Office, which is a division of the Department of Commerce. The USPTO reviews applications, then registers trademarks for products and services and grants patents for new inventions. They also maintain the records for trademarks and patents. They do not, however, monitor your trademark’s use after it’s been registered or enforce your trademark rights. As a trademark owner, these will be your responsibility.

Common misperceptions about trademarks heard around Minneapolis, MN.

Because the United States is a common law country, I will have trademark protections as soon as I use my mark.

While it’s true you will have some protections as soon as you use your mark in public, those protections are extremely limited. First, you will only be protected in disputes that occur within the Minneapolis area. This means you may be locked out of expanding to other regions in the future, if a similar mark is in use there. You will also have a more challenging time asserting your trademark rights in court. In order to have the presumption of validity nationwide, you need to register your trademark with the USPTO.

Once I’ve registered my trademark, no one else can use it.

This is not necessarily true. It’s possible for another business to use the same mark, or one that is similar, as long as there is no likelihood of confusion between the two brands. For example, United Van Lines and United Healthcare both use the trademark ‘United’ because there’s little chance that consumers would confuse the van line with the health insurance company.

I don’t need to conduct a trademark search, because the USPTO examiner already does one.

Your USPTO examiner will conduct a trademark search, but only after you’ve submitted your application and paid your filing fees. If the examiner finds a similar mark in use, your application can be rejected. For this reason, it’s best to conduct a comprehensive search before you submit your application. If you and your attorney find a similar mark is already in use, then you can make necessary changes prior to submitting your application and paying your fees.

My federally registered trademark will protect me in other countries where I do business.

Your U.S. trademark offers valuable protections within the United States, but it will not protect your trademark in disputes outside the United States. If you are currently doing business outside the U.S., or if you plan to do so in the future, you should consider international trademark registration.

I should include as many International Classes as possible on my application.

While it may seem like a good way to obtain broad protections for your trademark, choosing many International Classes isn’t always the best idea. Because filing fees are based on the number of classes associated with the mark, choosing too many could greatly increase your registration costs. In addition, selecting classes that you don’t plan to use soon could result in cancellation of the mark. When submitting your application, choose only the classes that represent goods or services you are currently offering or plan to offer in the near future.

Years of Experience
Trademark Searches
Trademarks Federally
Customer Service

Helping Our Customers Succeed

Scrub DudeScrub Dude ★★★★★ Very positive experience with Gerben IP. Love the automations they have setup and the diligence in which they handle our account.Natasha TarnovskayaNatasha Tarnovskaya ★★★★★ Exceptional services for several years now! Highly recommend!Sol María Díaz PérezSol María Díaz Pérez ★★★★★ This law firm is a true standout in their field, especially concerning our recent trademark request.Our assigned lawyer showed genuine interest in our business and crafted a robust trademark application that ensured comprehensive protection. Communication was prompt and clear, making us feel valued and well-informed throughout the process.We highly recommend their services to any business needing top-notch legal assistance.Abigail CarpenterAbigail Carpenter ★★★★★ We have worked with Gerben on multiple Trademark filings and are very happy with their work. They communicate clearly, do a great job of explaining the process, and always keep us up to date on the status of our filings.Jon PayneJon Payne ★★★★★ Gerben IP is fantastic at what they do - intellectual property law. I have used them for about a dozen trademarks over the past 7 or 8 years now and each time they have been comprehensive in their research, swift in their deliverables and always acted with integrity and a focus on the best interest of me and my company. I cannot recommend them highly enough!Autumn BitterlichAutumn Bitterlich ★★★★★ I am thoroughly impressed by Josh Gerben and his colleagues. They helped me through the detailed process of filing and my Trademark, which would have been an extremely stressful process for me to do alone. I could depend on them to contact me in a timely manner to keep all of the filings up to date, and CORRECT. I can't say enough positive about them. The whole team was quick to respond to my questions and made me feel secure in my choosing them.js_loader

Do you need assistance with a trademark matter? Reach out to an attorney now.

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