Honolulu Trademark Registration

Trademark Attorney Services for Your Honolulu Business

Welcome to Gerben IP

We have been assisting entrepreneurs, established businesses and other lawyers with trademarks since 2008. We are very proud of the fact that our firm’s representation has resulted in the successful registration of more than 7,500 trademarks with the USPTO.

Protect your trademark
with the assistance of
a trademark attorney
for a flat fee of:


(Plus Government Filing Fee)

Providing Trademark Services for Honolulu-based Businesses

Please note that Gerben IP is not located in Hawaii, however it can assist businesses from Hawaii in registering a federal trademark because it is a federal matter.

Gerben IP was founded in 2008 by trademark attorney Josh Gerben. Since that time, Gerben and his team have registered trademarks for thousands of clients across the country, including Hawaii. Gerben IP’s team of experienced attorneys work with individuals and businesses of all sizes, so whether you want to open a surf shop in Waikiki or a large hotel in Ewa Beach, we’re ready to assist you.

How many trademarks are filed each year by businesses in Honolulu, Hawaii?

Gerben IP collected the following data from the USPTO’s public database.

Year# of Trademarks Filed
Year# of Trademarks Filed

Why is trademark registration important for The Big Pineapple’s business owners?

Steady tourism and an increasing full-time population make Honolulu a great place to open a new business. If you are considering opening your own business on the island, you are probably focused on product development, location, and marketing. Those are all essential to your success, but don’t overlook the importance of trademark registration.

Consider this scenario: Rob loves eating healthy and creating unique and delicious smoothies. Eventually, his friends and family convince him to turn his passion into a business, and Rob decides to open a mobile smoothie shop to serve beachgoers around Honolulu. He finds the perfect bus to transform in the Smoothie Bus and gets to work branding his business. He wraps his bus in logos and buys branded cups and napkins too. Rob’s all set to open his new venture when he gets some upsetting news.

A business on the Big Island has been selling frozen treats from a bus for over a year. Since the owners of that Smoothie Bus registered their name with the USPTO, they are well within their rights to ask Rob to delay his opening and rebrand his business. Don’t put off trademark registration. Contact Gerben IP today to get started protecting your brand!

The top 4 questions Honolulu businesses have about obtaining a trademark.

What aspects of my business need trademark protection?

A trademark is anything that indicates your product or service is associated with your brand. Business and product names are the most common trademarks, but don’t overlook logos, slogans, or even signature colors. If it represents your brand, you should consider trademark protection.

How does a trademark protect my business?

A trademark registered by the USPTO will give your mark the presumption of validity nationwide. This means that you are free to do business in all fifty states without the fear or potential of infringing on another business. Your trademark will also be protected from infringement by others. You will have the right to take legal action if potential infringement is found.

When should I file my trademark application?

Ideally, trademark registration should be one of the first steps you take in planning your business. Before you invest time and money in building your business, you’ll want to be sure that your business is protected through trademark registration. In addition, the date you file your application will become your priority date, which means anyone looking to file a similar mark after that date will not be approved. The sooner you register your trademark, the sooner you lock in your priority date and gain protections against infringement. To learn more about how to file a trademark, go here.

What is the USPTO?

The United States Patent and Trademark Office, or USPTO, is a division of the Department of Commerce. The USPTO reviews applications and registers trademarks for products and services. They also grant patents for new inventions and maintain the records for both trademarks and patents.

Common misperceptions about trademarks heard around Honolulu, HI.

Trademarks, copyrights, and patents are essentially the same.

The terms trademark, copyright, and patent are not interchangeable. A trademark protects things that represent a brand, including product names, logos, and slogans, while copyrights protect works of authorship, like art and music, and patents protect inventions. If you are unsure what protections you need for your intellectual property, contact Gerben IP.

Trademark registration is easy, so a DIY site is just as effective as working with an attorney.

The trademark registration process is complex, and involves many detailed legal decisions along the way. While there are several legal sites advertising DIY trademark registration, this is not the best or most effective strategy. One reason is the trademark search. These sites typically only reveal exact matches to your mark, but trademark disputes usually arise, not from exact matches, but from any mark that could be confusingly similar. Trademark attorneys use a more comprehensive software that will alert you to all possible matches. Working with an attorney will also increase your chances of approval. In fact, a study by the University of North Carolina found that trademark applications submitted with the help of an attorney are 50% more likely to be approved.

If another business is using a trademark, I will not be able to use it.

This is not necessarily true. The USPTO will reject any mark that could cause a likelihood of confusion in the marketplace. If there’s little chance of confusion, however, you may still be able to use the mark. For example, Delta Airlines and Delta Faucets are both able to use the trademark ‘Delta’ because the likelihood that consumers would confuse the two brands is very small. Contact Gerben IP to determine if the mark you plan to use is available.

The USPTO will let me know if someone is trying to use my trademark.

The USPTO will register your mark, but they will not monitor its use. This is the responsibility of the trademark owner. Fortunately, many trademark attorneys offer monitoring services to assist with the monitoring process. They will also work with you to stop infringement if it is found.

I can’t afford to register my trademark.

In many cases, you can’t afford not to register your mark. Trademark registration may seem like a costly process, but it is far less than the cost to rebrand your business if you find you’ve been infringing on another brand. Gerben IP offers reasonable, flat rate trademark registration to ensure your business is protected.

Years of Experience
Trademark Searches
Trademarks Federally
Customer Service

Helping Our Customers Succeed

Scrub DudeScrub Dude ★★★★★ Very positive experience with Gerben IP. Love the automations they have setup and the diligence in which they handle our account.Natasha TarnovskayaNatasha Tarnovskaya ★★★★★ Exceptional services for several years now! Highly recommend!Sol María Díaz PérezSol María Díaz Pérez ★★★★★ This law firm is a true standout in their field, especially concerning our recent trademark request.Our assigned lawyer showed genuine interest in our business and crafted a robust trademark application that ensured comprehensive protection. Communication was prompt and clear, making us feel valued and well-informed throughout the process.We highly recommend their services to any business needing top-notch legal assistance.Abigail CarpenterAbigail Carpenter ★★★★★ We have worked with Gerben on multiple Trademark filings and are very happy with their work. They communicate clearly, do a great job of explaining the process, and always keep us up to date on the status of our filings.Jon PayneJon Payne ★★★★★ Gerben IP is fantastic at what they do - intellectual property law. I have used them for about a dozen trademarks over the past 7 or 8 years now and each time they have been comprehensive in their research, swift in their deliverables and always acted with integrity and a focus on the best interest of me and my company. I cannot recommend them highly enough!Autumn BitterlichAutumn Bitterlich ★★★★★ I am thoroughly impressed by Josh Gerben and his colleagues. They helped me through the detailed process of filing and my Trademark, which would have been an extremely stressful process for me to do alone. I could depend on them to contact me in a timely manner to keep all of the filings up to date, and CORRECT. I can't say enough positive about them. The whole team was quick to respond to my questions and made me feel secure in my choosing them.js_loader

Do you need assistance with a trademark matter? Reach out to an attorney now.

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