Hershey PA

Hershey Trademark Registration

Trademark Attorney Services for Your Hershey Business

Welcome to Gerben IP

We have been assisting entrepreneurs, established businesses and other lawyers with trademarks since 2008. We are very proud of the fact that our firm’s representation has resulted in the successful registration of more than 7,500 trademarks with the USPTO.

Protect your trademark
with the assistance of
a trademark attorney
for a flat fee of:


(Plus Government Filing Fee)

Providing Trademark Services for Hershey-based Businesses

Since opening its doors in 2008, Gerben IP has been helping clients register and protect their trademarks. The experienced trademark attorneys at Gerben IP have successfully registered thousands of federal trademarks for clients all over the U.S., including those from Hershey, PA. Whether you plan to open a bagel shop on Chocolate Avenue or expand your manufacturing business just outside town, Gerben IP’s team of expert trademark attorneys is ready to assist you in registering your trademark.

How many trademarks are filed each year by businesses in Hershey, Pennsylvania?

Gerben IP collected the following data from the USPTO’s public database.

Year# of Trademarks Filed
Year# of Trademarks Filed

Why is trademark registration important for the The Sweetest Place on Earth’s business owners?

Hershey, Pennsylvania was founded by an entrepreneur who dreamed big, and that spirit certainly lives on in residents today. It can be seen in the revitalization of the downtown sector, and the explosion of restaurants and shops along Chocolate Avenue. If you’ve been inspired to start your own business, as well, be sure to work with an attorney to register your trademarks.

In an effort to save time and money, some small business owners choose to take the do-it-yourself approach to trademarks. After a quick Google search, they determine that the business name they’ve chosen is available, and move forward without hiring an attorney to conduct a trademark search or register the mark with the USPTO. While this DIY option seems like it saves the business owner time and money up front, the decision could cost the business in the end.

Consider this scenario: Julia has decided to leave her current job and follow her dream to open a salon near downtown Hershey. Because she plans to use only natural, plant based products in the salon, Julia decides on the name “Clean and Green.” She does a quick internet search of all the other salons in the area, and since no other competitors are using the same name, she assumes she’s free to use the name she’s chosen.
A proper trademark search, conducted by an attorney, would have revealed that a well-known hair care company sells a popular shampoo called “Green and Clean.” Though not an exact match, there is enough cause for confusion that Julia receives a cease and desist letter more than a year after her salon has opened and she’s developed customer recognition in the community. The money she saved in the beginning is now lost to rebranding her business and paying potential legal fees. If you plan to register your trademark, contact Gerben IP to learn more about the services we offer.

Gerben IP also services a range of clients / businesses North of Hershey, in Harrisburg, Pennsylvania as well as South of Hershey, in Lancaster, Pennsylvania. Our Lancaster office staffs attorneys & paralegals.

The top 5 questions Hershey businesses have about obtaining a trademark.

What is a trademark?

A trademark shows that a product or service is associated with a specific brand. Common trademarks include business names, logos, and slogans, but color schemes and even sounds can have trademark protection. Once a federal trademark registration has been obtained, the owner has the presumption of nationwide validity. Watch our Video.

When should I file my trademark application?

Begin the process to register your trademark as soon as possible. Ideally, trademark registration should be one of the very first actions you take when starting a business. Conduct a trademark search of your mark before you begin to use it, to ensure that a similar mark isn’t already in use. Then file your application with the USPTO. The date you file your application will become your priority date, which means anyone looking to file a similar mark after that date will not have the right to use it. Delaying trademark registration could be a costly and time-consuming mistake, if you learn you are infringing on another mark, or if someone moves to register your mark before you do.

What is the USPTO?

The United States Patent and Trademark Office (USPTO), a division of the Department of Commerce, reviews applications, then registers trademarks for products and services and grants patents for new inventions. They also maintain the records for trademarks and patents.

What are International Classes, and how do I know which classes to select?

The USPTO has 47 different groups of goods and services that your trademark may represent. Deciding which International Classes to file can be challenging. Include the goods or services in your application that you are currently offering, or have intent to offer in the near future. Consider working with a trademark attorney to determine which classes best match the goods or services you offer.

When can I begin using the ® symbol?

The ® symbol can only be used once your trademark registration has been approved by the USPTO. While your trademark application is pending, however, you are free to use the ™ symbol.

Common misperceptions about trademarks heard around Hershey, PA.

I can’t afford to register my trademark.

Many new business owners are budget conscious. While certain business costs are tempting to overlook as you begin to build your business, trademark registration should not be one of them. Failing to register your trademark could actually cost you more if you learn you are infringing on another business after you’ve branded your business, purchased labeling, and established a marketing campaign. Register your trademark with the USPTO to ensure your trademark is protected against infringement.

Once I’ve registered my trademark, no one else can use it.

It is possible for two brands to use the same trademark if there is no potential confusion between the products or services. Delta, for instance, is a well-known airline, but a faucet manufacturer also uses the business name Delta. Because they are not competitors, and therefore cannot be confused in the marketplace, both are free to use the trademark “Delta.”

I applied to register my business name. That is enough to protect my business.

Registering your business name is a good place to start, but it may not be enough to protect your brand. Consider anything that represents your brand to your customers. Product names, logos, slogans, and even color schemes may benefit from trademark registration. Obtaining registration for your business name alone could leave you open to infringement in other areas.

The USPTO will enforce my trademark’s rights once it’s registered.

The USPTO registers trademarks, but it does not monitor the use of the marks or enforce their exclusivity. That is the responsibility of the trademark owner. Once your mark is registered, work with your trademark attorney to monitor its use and take legal action if possible infringement is found.

Years of Experience
Trademark Searches
Trademarks Federally
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Helping Our Customers Succeed

Scrub DudeScrub Dude ★★★★★ Very positive experience with Gerben IP. Love the automations they have setup and the diligence in which they handle our account.Natasha TarnovskayaNatasha Tarnovskaya ★★★★★ Exceptional services for several years now! Highly recommend!Sol María Díaz PérezSol María Díaz Pérez ★★★★★ This law firm is a true standout in their field, especially concerning our recent trademark request.Our assigned lawyer showed genuine interest in our business and crafted a robust trademark application that ensured comprehensive protection. Communication was prompt and clear, making us feel valued and well-informed throughout the process.We highly recommend their services to any business needing top-notch legal assistance.Abigail CarpenterAbigail Carpenter ★★★★★ We have worked with Gerben on multiple Trademark filings and are very happy with their work. They communicate clearly, do a great job of explaining the process, and always keep us up to date on the status of our filings.Rachel CicioniRachel Cicioni ★★★★★ Autumn BitterlichAutumn Bitterlich ★★★★★ I am thoroughly impressed by Josh Gerben and his colleagues. They helped me through the detailed process of filing and my Trademark, which would have been an extremely stressful process for me to do alone. I could depend on them to contact me in a timely manner to keep all of the filings up to date, and CORRECT. I can't say enough positive about them. The whole team was quick to respond to my questions and made me feel secure in my choosing them.js_loader

Do you need assistance with a trademark matter? Reach out to an attorney now.

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