*Please note that Gerben Law Firm is not located in California, however it can assist businesses from California in registering a federal trademark because it is a federal matter.
When it comes to company assets such as brand, products or inventions, smart business owners in Fresno, California need to consider trademark registration to ensure protection of their livelihood. Applying for a trademark with the United States Patent and Trademark Office, or USPTO, is the primary means of taking advantage of the rights provided by federal trademark laws. Any Fresno company that is considering registering for trademark protection can benefit from consulting with trademark attorney Josh Gerben of Gerben Law Firm, PLLC.
The customized ONE-ON-ONE™ approach to trademark applications was created by Josh Gerben and is the primary approach to services provided by Gerben Law Firm. Every company’s trademark is unique, which demands an equally customized experience for trademark applications. The ONE-ON-ONE™ trademark application methodology ensures close interaction with Mr. Gerben and direct access to his advice. He promotes a strong attorney-client relationship, including a timely, individualized response to needs and identification of long-term goals during the registration process.
Trademark Registration for Fresno, CA Companies
The process of applying for trademark registration is tedious and complex, frustrating many applicants in the Frenso, California area. Even before completing the necessary paperwork, it’s necessary to search the records of the USPTO for conflicting registrations. Once a company is confident that they are applying for a unique mark, they can fill out the required forms and submit them to the USPTO. After receiving the application packet, the agency conducts its own internal review, and will reject an application if it finds that a registration for the trademark is already in use. Because of the intricacies and potential pitfalls, the USPTO advises potential candidates to retain counsel with experience in trademark application filings. Trademark lawyer Josh Gerben possesses the attention to detail and knowledge necessary to navigate through the USPTO process, having successfully represented thousands of companies in obtaining their trademark registrations.
Protect Your Business Assets
An approved trademark registration carries with it value to a company, becoming an asset that should be protected like any other piece of property. When a person or entity violates trademark rights, it’s up to the trademark holder to confront them and enforce its rights. U.S. trademark law defines remedies to businesses whose interests are negatively affected by a trademark infringement. Whether by issuing a cease and desist order or pursuing litigation as appropriate, Josh Gerben has the experience to protect trademark rights.
Additional USPTO Requirements
Besides the initial registration for trademark protection, the USPTO requires ongoing filings in order to maintain current records. An application for renewal of a trademark is necessary from time to time, and Josh Gerben monitors the firm’s mandates to ensure that his clients comply. Those companies that rely on him for initial trademark application and protecting their rights from improper infringement can also trust him to file the proper paperwork according to these USPTO regulations.