What We Do

We offer a full range of trademark and copyright services to entrepreneurs, established businesses and other attorneys (on behalf of their clients). We can assist clients from all 50 states and from countries around the world. Our services include:

  • Trademark Clearance Searches
  • Trademark Application Preparation
  • Office Action Responses
  • Statement of Use Filings
  • Trademark Monitoring
  • Trademark Assignments
  • Trademark Change of Ownership
  • Trademark Portfolio Management
  • Trademark Renewal Filings
  • Trademark Opposition Proceedings
  • Trademark Cancellation Proceedings
  • Trademark Litigation
  • Counterfeit and Online Infringement
Who We Are

Meet Josh Gerben, founder of Gerben Law Firm.

Welcome to Gerben Law Firm. We have been assisting entrepreneurs, established businesses and other lawyers with trademarks since 2008. I am very proud of the fact that our firm’s representation has resulted in the successful registration of more than 4,000 trademarks with the USPTO. Please contact us with your questions. We always offer complimentary consultations.

Trademark Registration
Plus Government Fees

  • Federal and State Trademark Search using CORSEARCH software
  • Common Law Trademark Search
  • Attorney Consultation Time
  • Drafting and Filing of Trademark Application
  • Responding to Non-Substantive Office Actions
  • Sending Registration Certificate

Please Note: The flat legal fee advertised above applies to a trademark search and filing in up to two classes of goods/services for a trademark that is currently in-use in the United States. Call for a quote on your specific trademark if it does not meet these parameters.

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Three Steps We've Used to Register 4,000 Trademarks
Step 1: Comprehensive Trademark Search

Once you complete our engagement form, we will conduct a comprehensive federal, state and common law trademark search. Our search of federal and state trademark databases is done utilizing software provided by Corsearch. This is an industry leading trademark search software used by the largest law firms in the world. Our search works to identify any potential issue with your desired trademark prior to making a trademark filing.

Step 2: Trademark Attorney Consultation

Within 7-10 days of commencing work, we will return the trademark search results for your review. You can then set up a time to talk to one of our attorneys about the search results and any other questions you have about the trademark registration process. In the event that our search uncovers a problem, we offer a complimentary second search on a different trademark.

Step 3: Trademark Application Filed

Our experienced trademark attorneys will prepare your trademark application for your review and approval. Having drafted and successfully registered over 4,000 trademarks since 2008, our attorneys understand the intricacies of a US trademark application and will ensure your application is drafted to give you the best chance of approval possible.

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Gerben Law Firm Provides Trademark Registration Services to Fresno, CA Companies

*Please note that Gerben Law Firm is not located in California, however it can assist businesses from California in registering a federal trademark because it is a federal matter.

When it comes to company assets such as brand, products or inventions, smart business owners in Fresno, California need to consider trademark registration to ensure protection of their livelihood. Applying for a trademark with the United States Patent and Trademark Office, or USPTO, is the primary means of taking advantage of the rights provided by federal trademark laws. Any Fresno company that is considering registering for trademark protection can benefit from consulting with trademark attorney Josh Gerben of Gerben Law Firm, PLLC.
The customized ONE-ON-ONE™ approach to trademark applications was created by Josh Gerben and is the primary approach to services provided by Gerben Law Firm. Every company’s trademark is unique, which demands an equally customized experience for trademark applications. The ONE-ON-ONE™ trademark application methodology ensures close interaction with Mr. Gerben and direct access to his advice. He promotes a strong attorney-client relationship, including a timely, individualized response to needs and identification of long-term goals during the registration process.

Trademark Registration for Fresno, CA Companies

The process of applying for trademark registration is tedious and complex, frustrating many applicants in the Frenso, California area. Even before completing the necessary paperwork, it’s necessary to search the records of the USPTO for conflicting registrations. Once a company is confident that they are applying for a unique mark, they can fill out the required forms and submit them to the USPTO. After receiving the application packet, the agency conducts its own internal review, and will reject an application if it finds that a registration for the trademark is already in use. Because of the intricacies and potential pitfalls, the USPTO advises potential candidates to retain counsel with experience in trademark application filings. Trademark lawyer Josh Gerben possesses the attention to detail and knowledge necessary to navigate through the USPTO process, having successfully represented thousands of companies in obtaining their trademark registrations.

Protect Your Business Assets

An approved trademark registration carries with it value to a company, becoming an asset that should be protected like any other piece of property. When a person or entity violates trademark rights, it’s up to the trademark holder to confront them and enforce its rights. U.S. trademark law defines remedies to businesses whose interests are negatively affected by a trademark infringement. Whether by issuing a cease and desist order or pursuing litigation as appropriate, Josh Gerben has the experience to protect trademark rights.

Additional USPTO Requirements

Besides the initial registration for trademark protection, the USPTO requires ongoing filings in order to maintain current records. An application for renewal of a trademark is necessary from time to time, and Josh Gerben monitors the firm’s mandates to ensure that his clients comply. Those companies that rely on him for initial trademark application and protecting their rights from improper infringement can also trust him to file the proper paperwork according to these USPTO regulations.