Fresno, CA City

Fresno Trademark Registration

Trademark Attorney Services for Your Fresno Business

Welcome to Gerben IP

We have been assisting entrepreneurs, established businesses and other lawyers with trademarks since 2008. We are very proud of the fact that our firm’s representation has resulted in the successful registration of more than 7,500 trademarks with the USPTO.

Start Protecting
Your Trademark

Trademark Registration Services

$1500 Trademark
Registration Package:

(plus government fees)

Package Includes:

  • Federal Trademark Search using CORSEARCH software
  • State Trademark Search using CORSEARCH software
  • Common Law Trademark Search
  • Attorney Consultation Time
  • Drafting and Filing of Trademark Application
  • Responding to Non-Substantive Office Actions
  • Sending Registration Certificate

Providing Trademark Services for Fresno-based Businesses

Please note that Gerben IP is not located in California, however it can assist businesses from California in registering a federal trademark because it is a federal matter.

Gerben IP was founded by trademark attorney Josh Gerben in 2008. Since that time, Gerben and his team of experienced trademark attorneys have helped thousands of clients register their trademarks. We work with individuals and businesses of all sizes across the country, including the Fresno area. Whether you want to open a deli in Woodward Park or expand your engineering firm in Kingsburg, Gerben IP is ready to assist you.

How many trademarks are filed each year by businesses in Fresno, California?

Gerben IP collected the following data from the USPTO’s public database.

Year# of Trademarks Filed
Year# of Trademarks Filed

Why is trademark registration important for the Raisin Capital’s business owners?

Business ownership is on the rise across the United States, including the Fresno area. If you are considering starting a business of your own, you likely have a lot of questions, from where to set up shop to whether or not a registered trademark is really that important. As you get to work developing a business plan, it’s important to know just how important trademark registration really is.

Consider this scenario: Joanna has always dreamed of owning her own bookstore, and when the perfect location in Clovis becomes available, she jumps on the opportunity. From buying inventory to hiring employees, her to-do list seems never ending. Joanna knows that trademark registration is important, but since no one else in the Fresno area is using her business name, Hometown Books, she decides to put off registration until things settle down at the store.

Unfortunately, Joanna’s decision has some costly consequences. A year after her bookstore opens, she is shocked to find a cease-and-desist letter in the mail. A large bookseller by the same name has been doing business in San Diego and now plans to move into the Fresno area. Because they registered the trademark, they are well within their legal rights to ask Joanna to close up her shop until she rebrands the business, which takes significantly more time and money than it would have taken to conduct a search and complete trademark registration from the beginning. Contact Gerben IP today to begin the process of registering your trademark and protecting your business.

The top 4 questions Fresno businesses have about obtaining a trademark.

What is a trademark?

A trademark is anything that indicates if a particular good or service is associated with a specific brand. Business names, product names, logos, and slogans are common trademarks, but even non-traditional trademarks like sounds and smells can be registered if they represent your brand.

Why do I need to register my trademark with the USPTO?

The United States is a first-to-use country, which means you will have some limited common law rights as soon as you use your trademark, even if it hasn’t been registered. However, these rights may not be enough to protect your brand moving forward. For instance, you would only be protected in the region your business is located. If your future plans include expanding outside the Fresno area, you could face infringement issues if your mark is in use in that area. You’ll also have a harder time asserting your trademark rights in legal proceedings. In order to gain the presumption of validity in all fifty states, you need to register you trademark with the United States Patent and Trademark Office, or USPTO. Read more about why you should register your trademark here.

Does hiring a trademark attorney increase my chance of approval?

Yes! Hiring a trademark attorney can increase your chances of approval. In fact, a recent study by the University of North Carolina found that trademark applications submitted with the help of an attorney increased the likelihood of approval by up to 50%. To find out how an attorney can help your business through the trademark registration process, read this post.

How long does it take to register a trademark?

It typically takes around 8-10 months to register a trademark, though in some cases, it may take a year or more. Fortunately, you will gain an important protection as soon as you file your application. The date you file will become your priority date, which means anyone looking to file a similar mark after you will likely not be approved.

Common misperceptions about trademarks heard around Fresno, CA.

All intellectual property is essentially the same.

The three main types of intellectual property protect different things. Trademarks protect anything that represents your brand, including business names, logos, and slogans. Copyrights, on the other hand, protect creative works like novels, music, and art, while patents protect inventions. If you aren’t sure what type of intellectual property you need, contact Gerben IP.

The USPTO will do a search when I file my application, so I don’t need to do one beforehand.

An examiner at the USPTO will conduct a search of your trademark, but only after you’ve submitted your application and paid your filing fees. If the examiner finds a similar mark is already in use, your application could be rejected and your fees lost. Work with your trademark attorney to conduct a search prior to submitting your application. If you find a similar trademark, you can then make the necessary changes before it goes to the USPTO.

I should file for as many international classes as possible.

Filing for too many international classes could cause your trademark application to be rejected. You’ll also pay significantly more, as filing fees are determined based on the number of classes you select. It’s best to select only the classes that represent goods or services you currently offer or plan to offer in the near future. Read more about international classes here.

My registered trademark will protect me in international trademark disputes.

Your federally registered trademark will provide valuable protections, but only in disputes that arise within the United States. If you do business outside the U.S., either through sales, manufacturing, or distribution, you should strongly consider trademark registration in those countries as well.

I can begin using the ® symbol as soon as I file my application with the USPTO.

The trademark registration symbol ® indicates that your trademark has been registered with the USPTO. You are prohibited from using the symbol until your mark has been registered. However, while your application is pending, you are free to use the ™ symbol.

Years of Experience
Trademark Searches
Trademarks Federally
Customer Service

Helping Our Customers Succeed

“ We were referred to Josh by a business colleague, and were skeptical that any online US Trademark filing process could be both simple and successful. Our experience with other firms (on other trademarks) had been tedious and expensive, by comparison. But Josh’s system worked, and we were awarded both trademarks…”

— Michael Zimmerman, MarketPoint

“…I am smart enough to know that this is a highly specialized area of the law that requires patience, understanding, extensive research, a finely tuned verification process and the ability to navigate the steps and procedures established by the federal government. But I am even smarter to know that, in the age of the specialist, I needed the best…”

Wayne HalperLaw Office of Wayne Halper

“…When working with Josh on our Trademark/Service Mark application process, his communication was excellent and his expertise and personal demeanor quickly built trust in the business matters. He manages a detailed and well balanced analysis and is results and success driven..”

— Johan Reinhoudt, EffectiveSalesCoaching.NL

“ I hired Josh to do some trademarking work for me. He was very knowledgeable, explained the process clearly, made sure it was filed in a timely manner, and followed up with me each step of the way.”

— Kathy Wolper, Kathy’s Just Desserts, Inc.

“ Working with Josh was an absolute pleasure. He made the process of getting our trademark a breeze. Should we ever seek another trademark we would certainly retain Josh again in a heartbeat. I recommend him very highly.”

— Verena Frydberg, Makeover Your MS

“ Every now and again you come across someone who you know will always get the job done, be upfront and honest, and looks out for you. It’s great never having to worry about Trademarks. I know I can just give him a call and it’ll be done quickly, affordable, and done right…”

— Megan Cummins, Sparklepop

Do you need assistance with a trademark matter? Reach out to an attorney now.

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