Denver Trademark Registration

Trademark Attorney Services for Your Denver Business

Welcome to Gerben IP

We have been assisting entrepreneurs, established businesses and other lawyers with trademarks since 2008. We are very proud of the fact that our firm’s representation has resulted in the successful registration of more than 8,000 trademarks with the USPTO.

Protect your trademark
with the assistance of
a trademark attorney
for a flat fee of:


(Plus Government Filing Fee)

Providing Trademark Services for Denver-based Businesses

Please note that while Gerben IP is not located in Colorado, it can assist businesses from Colorado in registering a federal trademark because it is a federal matter.

Gerben IP was founded in 2008, by trademark attorney Josh Gerben. Since that time, Gerben’s team of experienced trademark attorneys have registered thousands of trademarks for clients across the country, including the Denver area. Gerben IP represents individuals and businesses of all sizes. Whether you are developing a new skincare product in your Downtown loft or you plan to expand your architecture firm in Highlands Ranch, Gerben IP is ready to assist you.

How many trademarks are filed each year by businesses in Denver, Colorado?

Gerben IP collected the following data from the USPTO’s public database.

Year# of Trademarks Filed
Year# of Trademarks Filed

Why is trademark registration important for The Mile-High City’s business owners?

It’s a great time to be a business owner in the Denver area. As new businesses pop up all over the city, many entrepreneurs are wondering how to best protect their brands. Before you invest time and money into growing your business, be sure that you protect that investment. The best way to do this is through trademark registration.

The Importance of Breweries Registering their Trademarks

Consider this scenario: Two friends have spent the past five years dreaming of opening their own craft brewery in Denver, and they’ve finally saved enough money to make it happen. Over the last several years, they’ve visited most of the existing breweries in and around the city, and they know that none of them are using their desired name, Brighter Skies Brewery. They get to work designing their space, creating labels, and, developing a successful social media campaign promoting their opening.

Unfortunately, the friends are about to learn some frustrating news. A cease-and-desist letter arrives just a week before their grand opening, from a brewery in Boulder. Though the name of their business is different, they offer a Brighter Skies IPA, their most popular beer. Since the other company has registered the name of their IPA, they are well within their rights to ask the Denver friends to rebrand their brewery, an expensive and time consuming task.

Whether you are in the early stages of planning your business or you’ve been using an unregistered mark for some time, contact Gerben IP today to learn more about the importance of trademark registration.

The top 5 questions Denver businesses have about obtaining a trademark.

How is a trademark different from a patent or copyright?

All three are forms of intellectual property, but each protects a different aspect of your business. Trademarks, for example, can be anything that represents your brand, including business or product names, logos, and slogans. Copyrights protect works of authorship like novels, art, and music, while patents provide protections for inventions.

Why do I need a trademark to protect my business?

A registered trademark provides the presumption of nationwide validity, which means your mark is protected against infringement in all fifty states. Completing the registration process also ensures that you will not be infringing on another business. Choosing to forgo trademark registration could have costly consequences if potential infringement is later found.

When should I file my trademark application?

Ideally, trademark registration should be one of the first steps you take in starting your business. Before you settle on a business name, label your products, and develop marketing material, you’ll want to be sure that the mark you’ve chosen won’t infringe on another business. The date you file will also become your priority date, which means anyone looking to file a similar mark after that date will likely not be approved by the USPTO. In order to lock in your priority date, it’s best to register your mark as soon as possible.

What is this USPTO?

The United States Patent and Trademark Office, or USPTO, is a division of the Department of Commerce. An examiner at the USPTO will review your trademark application and determine whether it can be approved. They also examine patent applications.

How long does a registered trademark last?

Once your trademark has been registered with the USPTO, it will never expire, as long as you continue to use the mark in the marketplace and meet renewal deadlines. For new businesses, the first renewal will occur between the fifth and sixth year, and then again between the ninth and tenth year. After that, you’ll need to renew your mark every ten years to maintain your registration.

Common misperceptions about trademarks heard around Denver, CO.

The USPTO will conduct a trademark search, so I don’t need to do a search myself.

o An examiner at the USPTO will conduct a search, but only after you’ve paid your filing fees. If a similar mark is found in that process, your mark could be rejected. For this reason, it’s best to conduct your own search, with the help of an attorney, prior to submitting your application. If you find a confusingly similar mark, you can then make necessary changes before you submit your application and pay your filing fees.

I registered my business name, and that is enough to protect my business.

o Obtaining trademark registration for your business name is an important first step in protecting your brand, but it’s often not enough. Anything that represents your brand should be registered, including logos, slogan, or even signature colors. If you are unsure about which aspects of your business require trademark registration, contact an experienced trademark attorney.

My U.S. trademark will protect my business in trademark disputes in other countries.

o Unfortunately, your U.S. trademark will not protect you in disputes that occur outside the United States. Anyone doing business outside the U.S. should strongly consider international trademark registration. You can file with individual countries directly, or you can choose to use the Madrid Protocol. This international treaty allows applicants to complete a single application in their home language, then apply it to over 90 member countries.

The USPTO will alert me to others using my mark.

o The USPTO will determine whether or not your trademark registration should be approved, but they do not monitor your trademark’s use or enforce its protections. That is your responsibility as a trademark owner. Fortunately, Gerben IP offers monitoring services to assist you.

Years of Experience
Trademark Searches
Trademarks Federally
Customer Service

Helping Our Customers Succeed

Scrub DudeScrub Dude ★★★★★ Very positive experience with Gerben IP. Love the automations they have setup and the diligence in which they handle our account.Natasha TarnovskayaNatasha Tarnovskaya ★★★★★ Exceptional services for several years now! Highly recommend!Sol María Díaz PérezSol María Díaz Pérez ★★★★★ This law firm is a true standout in their field, especially concerning our recent trademark request.Our assigned lawyer showed genuine interest in our business and crafted a robust trademark application that ensured comprehensive protection. Communication was prompt and clear, making us feel valued and well-informed throughout the process.We highly recommend their services to any business needing top-notch legal assistance.Abigail CarpenterAbigail Carpenter ★★★★★ We have worked with Gerben on multiple Trademark filings and are very happy with their work. They communicate clearly, do a great job of explaining the process, and always keep us up to date on the status of our filings.Jon PayneJon Payne ★★★★★ Gerben IP is fantastic at what they do - intellectual property law. I have used them for about a dozen trademarks over the past 7 or 8 years now and each time they have been comprehensive in their research, swift in their deliverables and always acted with integrity and a focus on the best interest of me and my company. I cannot recommend them highly enough!Autumn BitterlichAutumn Bitterlich ★★★★★ I am thoroughly impressed by Josh Gerben and his colleagues. They helped me through the detailed process of filing and my Trademark, which would have been an extremely stressful process for me to do alone. I could depend on them to contact me in a timely manner to keep all of the filings up to date, and CORRECT. I can't say enough positive about them. The whole team was quick to respond to my questions and made me feel secure in my choosing them.js_loader

Do you need assistance with a trademark matter? Reach out to an attorney now.

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