Cityscape of Dallas, TX

Dallas Trademark Registration

Trademark Attorney Services for Your Dallas Business

Welcome to Gerben IP

We have been assisting entrepreneurs, established businesses and other lawyers with trademarks since 2008. We are very proud of the fact that our firm’s representation has resulted in the successful registration of more than 7,500 trademarks with the USPTO.

Protect your trademark
with the assistance of
a trademark attorney
for a flat fee of:


(Plus Government Filing Fee)

Providing Trademark Services for Dallas-based Businesses

Please note that while Gerben IP is not located in Texas, it can assist businesses from Texas in registering a federal trademark because it is a federal matter.

Gerben IP is committed to providing high-quality legal services at reasonable costs. In 2008, trademark attorney Josh Gerben started the firm to help businesses with their trademarks. Since opening its doors the firm has successfully registered thousands of trademarks for clients from all 50 states and 6 continents.

Gerben IP is based in Washington, DC, however, our trademark law firm assists clients all across the country, including from Dallas. With competitive rates and individualized service, our attorneys pride themselves on providing cost-conscious legal services which deliver quality results.

How many trademarks are filed each year by businesses in Dallas, Texas?

Gerben IP collected the following data from the USPTO’s public database.

Year# of Trademarks Filed
Year# of Trademarks Filed

Why is trademark registration important for D-Town business owners?

Dallas, TX is one of the business hubs of America. In the heart of Texas, Dallas is a breeding ground for innovation and is a city that fosters entrepreneurship. Whether you have your headquarters in Fountain Place or just opened a coffee shop in Deep Ellum, you should register your company’s trademarks with the United States Patent and Trademark Office. By doing so, you can feel confident to invest in your company’s brand (and prevent needless legal headaches.)

The first step towards trademark protection is to identify your trademarks. Let’s consider a new bottled cold-brew coffee company called “Marsupial Coffee Works.” It creates the “Kangeroo Blend” and the “Koala Blend” lines of cold-brew coffee beverages and plans to start selling them in regional grocery stories. Before a single label is made, the owners of Marsupial Coffee Works should do a comprehensive search on their company name and on their flagship product lines. These are unique names that represent their specific product and (hopefully) no others.

This is important to conduct a search because if another company is already using something similar for coffee-related products or services, then that prior user may be able to prevent the registration of “Marsupial Coffee Works” and the coffee-product names, and, in the worst case scenario, stop the use of the trademarks all together. This would mean that all the hard work in marketing the brands would be wasted and the owners would need to spend time and money rebranding. Even worse, they may need to pull their products from the shelves of any retailers, hurting business relationships and potentially spelling the end of the company.

Once a comprehensive search has been completed and the trademark owners are comfortable with the risk level, they should move forward with registering the trademarks with the United States Patent and Trademark Office. Once registered, the trademark owners will be able to prevent future users of confusingly-similar trademarks from damaging the “Marsupial Coffee Works” and other protected brands. This is not limited to exact matches – it includes any trademark that is confusing in sight, sound, or meaning for related products or services. So if a competitor opens a “Kongeroo Coffee Works” coffee shop, the owner of the “Kangeroo Blend” trademark would likely be able to prevent them from further use of a mark that could confuse consumers.

Once a trademark is registered, it is up to the trademark owner to monitor the marketplace and the USPTO database to make sure no one is using or registering confusingly-similar marks. This will be an ongoing process to ensure that the trademarks stay strong and that the trademark rights remain exclusive. Each additional use of a similar mark by a third-party, over time, will widdle away at the scope of the trademark owner’s valuable rights.

Trademark protection should be an integral part of every business’s plan. Through effective trademark protection, businesses in Dallas can avoid legal headaches and create a valuable brand.

The top 6 questions Dallas businesses have about obtaining a trademark.

Do I need to register my trademark if I registered my domain name?

Domain name registration, by itself, does not give the registrant any trademark rights in that phrase. You must be using the trademark in connection with specific goods and services before you can gain trademark rights. A federal registration will allow a trademark owner to claim nationwide priority in the trademark and acts as a “presumption” of ownership, which would help if the rights in the domain name were ever challenged by a third-party.

How much does a trademark registration cost?

The government filing fees are $350 per class (a class is a general category). However, hiring an attorney can help you avoid pitfalls that could result in a waste of time and money. Gerben IP’s flat-rate legal fee includes a comprehensive search to see what is already out there and to provide a risk analysis. By knowing what risks you face, you avoid unnecessary legal challenges that could cost tens of thousands in legal fees and re-branding costs.

How long does a trademark take to register?

From the moment you apply to registration, the trademark registrations process takes at least nine months. However, everyone who applies after you apply must “wait in line” while your application is reviewed. If your application is accepted, then theirs will likely be denied.

Can I register a trademark I do not intent to use to keep a competitor from using it?

You should not apply for a trademark that you do not intend to use. Any registration that was registered based on a fraudulent application would be subject to cancellation for fraud and lack of use, or “intent to use,” when filing.

Can I file for my company’s short jingle?

In addition to words and logos, sounds can also be trademarks. That sound must be distinctive for your business and cannot be functional (like the sound of a buzzsaw for power tool products.)

Can I file my trademark application confidentially?

All trademark filings made before the Patent & Trademark Office are public domain and will be published to the USPTO website. There is no option to file confidentially.

Common misperceptions about trademarks heard around Dallas, TX.

I am a small business and only large, established businesses need to worry about their trademarks.

Trademark law is important to every business. Trademark protection allows small businesses to invest in their marketing and branding so that they can grow. The only way to ensure that you have a strong brand is by actively protecting your trademark.

I am an artist who makes cool t-shirt designs. I should trademark all of my t-shirt designs.

Trademark law protects words, logos, and other source-identifiers used by businesses to represent their products and services. Copyright law protects creative works, like designs on the front of a t-shirt. Only in very narrow circumstances can a t-shirt design act as both a trademark and a copyrighted work (think, the NIKE symbol on the front of a shirt) but you should consult with an attorney to decide what is the best protection for you.

I own a trademark registration in another country, so I don’t need to register it in the United States.

Trademark rights are territorial, meaning that the rights are limited to specific territories/countries. For example, owning rights to a trademark in the European Union does not automatically give you rights in the United States. There are benefits that foreign applicants and registrants can take advantage of, and an experienced trademark attorney can help decide the best course of action for your specific trademark.

I should include items I never plan to sell in my trademark application.

When an application is filed with the USPTO, the applicant must make a sworn statement that it used (or intends to use) the trademark on all of the goods and services listed in the application. Any false statement made before the USPTO can lead to the cancellation of any resulting registration. In most cases, you should limit your application to only those goods you are actively selling.

Years of Experience
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Helping Our Customers Succeed

Scrub DudeScrub Dude ★★★★★ Very positive experience with Gerben IP. Love the automations they have setup and the diligence in which they handle our account.Natasha TarnovskayaNatasha Tarnovskaya ★★★★★ Exceptional services for several years now! Highly recommend!Sol María Díaz PérezSol María Díaz Pérez ★★★★★ This law firm is a true standout in their field, especially concerning our recent trademark request.Our assigned lawyer showed genuine interest in our business and crafted a robust trademark application that ensured comprehensive protection. Communication was prompt and clear, making us feel valued and well-informed throughout the process.We highly recommend their services to any business needing top-notch legal assistance.Abigail CarpenterAbigail Carpenter ★★★★★ We have worked with Gerben on multiple Trademark filings and are very happy with their work. They communicate clearly, do a great job of explaining the process, and always keep us up to date on the status of our filings.Rachel CicioniRachel Cicioni ★★★★★ Autumn BitterlichAutumn Bitterlich ★★★★★ I am thoroughly impressed by Josh Gerben and his colleagues. They helped me through the detailed process of filing and my Trademark, which would have been an extremely stressful process for me to do alone. I could depend on them to contact me in a timely manner to keep all of the filings up to date, and CORRECT. I can't say enough positive about them. The whole team was quick to respond to my questions and made me feel secure in my choosing them.js_loader

Do you need assistance with a trademark matter? Reach out to an attorney now.

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