Columbus Trademark Registration
Columbus Trademark Registration
We have been assisting entrepreneurs, established businesses and other lawyers with trademarks since 2008. We are very proud of the fact that our firm’s representation has resulted in the successful registration of more than 7,500 trademarks with the USPTO.
We offer a full range of trademark, copyright and patent services to entrepreneurs, established businesses and other attorneys (on behalf of their clients). We can assist clients in all 50 U.S. states and from countries around the world.
Please note that Gerben IP is a federal trademark law firm located in Washington, DC that offers Columbus, Ohio residents legal advice in regards to federal trademark matters.
Trademark Attorney Josh Gerben opened Gerben IP in 2008 to provide quality trademark registration services to businesses who were weary of paying big-law firm prices. Since its doors opened Gerben IP has registered over 6,500 trademarks for its clients with the United States Patent and Trademark Office. The attorneys at Gerben IP bring this depth of experience to any trademark matter are happy to assist you with the protection of your valuable brand.
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Columbus is an inspiring mix of young, hip start-ups, entrepreneurs, and established businesses. But the one thing they all have in common is that each one needs a strong trademark to grow their business.
Businesses in Columbus, Ohio range from mom-and-pop stores to massive corporations. No matter the size of your business or what stage you are in, every business should have a plan to register and protect their trademarks. The key is to recognize your trademarks, develop a budget for registration, hire an experienced attorney, and prepare a plan to protect your trademarks from infringement in the future. This strategy, used by businesses large and small, will maximize your business’s trademark assets and set a strong course for success.
So where do you start? The first thing you need to be able to do is recognize your trademarks. These can be almost anything that represents you businesses, whether it’s the company name, slogans, or logos, or whether it’s a unique color scheme or even a smell. All of these things can act as trademarks. An experience attorney can help with this process, giving advice on what trademarks you may already be developing as well as advice on how to protect “non-traditional” trademarks, like smells or sounds, in the future.
Next, you need to set a budget. Depending on your resources, you may start with one trademark and then prepare to roll out additional applications within the coming months, when you have proper funding. This is a good start, but from a legal perspective, the earlier you file your applications the less likely it is that someone else will file and register a trademark that could prevent you from using or registering your trademark. Once you’ve set a budget, then the next step is having an attorney perform a comprehensive search and trademark analysis. This will look for other trademarks that are already registered or in use that may cause issues for you in the future.
Finally, a trademark attorney can draft your application and file it with the USPTO. If there are no issues, then in about nine months, you will have a registered trademark.
But your responsibilities do not stop there. You must set up a monitoring program to ensure that no one else in your industry (or related industries) start using a confusingly-similar trademark. To protect your trademark, you must enforce it against infringers to reduce the chances losing rights. If you fail to enforce your trademark ultimately your rights in the trademark will erode and become narrower over time.
A trademark attorney can assist you through this entire process, while giving you advice on how to manage every stage of the trademark process. At Gerben IP, we offer businesses of all sizes comprehensive trademark services to help protect one of a business’s most valuable assets- your brand.
If you wait until you are already established before doing a comprehensive search and filing, you may already be exposing yourself to trademark risk, including monetary damages, rebranding, and loss of brand recognition. We recommend performing a search and making a filing before you settle on your name and enter the marketplace to reduce risk.
From start to finish it takes at least 8-10 months to register a trademark with the United States Patent and Trademark Office. However, in most instances, your “priority date” starts on the day you apply. This priority date allows to claim a national priority in your trademark as of the date you file your application provided that the application is ultimately registered. This is one of the most important reasons to hire a trademark attorney to assist you with the registration process. If you incorrectly file a trademark application and it has to be re-filed you can lose this priority date and potentially the ability to even use your trademark.
The USPTO has 47 different groups of goods and services known as “International Classes.” Depending on what goods and/or services you are offering, you may register in one class, or several classes. An experienced attorney can help you draft your list of goods and services to ensure you are filing in the right classes.
When you see a low-cost trademark registration service, there are several questions to ask: What experience does the firm have? What type of initial trademark clearance search does the firm do? Is an attorney involved in every stage of the process? These are important questions that you should ask any attorney, especially ones offering low-cost services that seem too good to be true.
Use of the registered trademark symbol ® without a registration is against the law in the United States and could prevent you from enforcing or registering your trademark in certain circumstances. Until you have a registration, use the ™ symbol.
Use on the front of a shirt, on a hat, or on a bumper sticker is usually not (by itself) “trademark” use. You must be using a word, logo, or phrase as a “brand,” not just an ornament or an advertising saying. For example, use of a word on a tag or hangtag may better establish your use of a word as a “brand.”
Trademark registrations in the U.S. are limited only to the United States. If you want protection in Mexico or Canada, you would need to seek protection through separate applications in those countries.
Registering a trademark that you know does not belong to you is fraud and the trademark can be cancelled. You also open yourself up to potential liability, so consult an attorney if you have questions about what can, and can’t, be registered.
“ We were referred to Josh by a business colleague, and were skeptical that any online US Trademark filing process could be both simple and successful. Our experience with other firms (on other trademarks) had been tedious and expensive, by comparison. But Josh’s system worked, and we were awarded both trademarks…”
— Michael Zimmerman, MarketPoint
“…I am smart enough to know that this is a highly specialized area of the law that requires patience, understanding, extensive research, a finely tuned verification process and the ability to navigate the steps and procedures established by the federal government. But I am even smarter to know that, in the age of the specialist, I needed the best…”
— Wayne Halper, Law Office of Wayne Halper
“…When working with Josh on our Trademark/Service Mark application process, his communication was excellent and his expertise and personal demeanor quickly built trust in the business matters. He manages a detailed and well balanced analysis and is results and success driven..”
— Johan Reinhoudt, EffectiveSalesCoaching.NL
“ I hired Josh to do some trademarking work for me. He was very knowledgeable, explained the process clearly, made sure it was filed in a timely manner, and followed up with me each step of the way.”
— Kathy Wolper, Kathy’s Just Desserts, Inc.
“ Working with Josh was an absolute pleasure. He made the process of getting our trademark a breeze. Should we ever seek another trademark we would certainly retain Josh again in a heartbeat. I recommend him very highly.”
— Verena Frydberg, Makeover Your MS
“ Every now and again you come across someone who you know will always get the job done, be upfront and honest, and looks out for you. It’s great never having to worry about Trademarks. I know I can just give him a call and it’ll be done quickly, affordable, and done right…”
— Megan Cummins, Sparklepop