Buffalo Trademark Registration

Trademark Attorney Services for Your Buffalo Business

Welcome to Gerben IP

We have been assisting entrepreneurs, established businesses and other lawyers with trademarks since 2008. We are very proud of the fact that our firm’s representation has resulted in the successful registration of more than 7,500 trademarks with the USPTO.

Protect your trademark
with the assistance of
a trademark attorney
for a flat fee of:


(Plus Government Filing Fee)

Providing Trademark Services for Buffalo-based Businesses

*Please note that while Gerben IP is not located in New York, it can assist businesses from New York in registering a federal trademark because it is a federal matter.

Gerben IP was established in 2008 by trademark attorney Josh Gerben. Since that time, the experienced attorneys at Gerben IP have successfully registered thousands of trademarks for clients across the country, including Buffalo. Whether you are looking to expand your business in Kenmore or you want to sell your handmade goods in Elmwood Village, Gerben IP can provide you professional federal trademark representation.

How many trademarks are filed each year by businesses in Buffalo, New York?

Gerben IP collected the following data from the USPTO’s public database.

Year# of Trademarks Filed
Year# of Trademarks Filed

Why is trademark registration important for the Queen City’s business owners?

Buffalo has a long history of industry and entrepreneurship, and that spirit still exists throughout the region. Businesses are growing and thriving once more, and individuals are taking the leap into new ventures in the Buffalo area. As these businesses start and expand, it’s important to hire a trademark attorney to be sure that their brand and products are being protected.

Consider this scenario: Laura, a nutritionist in the area, has been working for years to perfect a natural protein powder for drinks and smoothies. Once she has a finished product, Laura creates a business and website to sell the protein powder. To save money, she opts to trademark only her business name, Niagara Energy, and uses a legal website to do so. She then begins to sell her protein powder, Niagara Power, on her site.

While Laura saved money filing for only one trademark, she soon learned of a gym in the area selling a supplement called Niagara Power. The cost to stop selling, rebrand the product, and update the website cost significantly more in the long run. If you plan to start a business, obtaining the proper trademarks is an important step to your business success. The experienced trademark attorneys at Gerben IP will work with you to do a proper trademark search and be sure you have the protection you need. Contact us for a trademark consultation today.

The top 5 questions Buffalo businesses have about obtaining a trademark.

What is a trademark?

A trademark shows that a product or service is associated with a specific business or brand. It can protect names, logos, symbols, and even sounds. Once you obtain a federal trademark, other entities with similar products or services will not have a right to the mark.

When should I file my trademark application?

Ideally, the process to register a trademark should be one of the first things to consider when starting a business or launching a new product. Before you decide upon a name, slogan, or logo, it’s best to work with a trademark attorney to conduct a trademark search. This will help ensure that your brand will not infringe on a competitor. In addition, the date you file your trademark application will become your priority date nationwide. This means that another business will not be able to register a similar mark after that date.

Why should I hire a trademark attorney?

Money can be tight for new business owners, and in an effort to keep costs down, many individuals and small businesses try to manage the trademark process alone. Filing for a trademark registration, however, is a detailed, time consuming process. Over the years, Gerben IP has worked with many clients that have attempted the do-it-yourself approach, only to spend more to fix and re-file the application later on. By hiring an experienced, professional trademark attorney from the beginning, you will save both time and money in the long run.

Can the ownership of a trademark be transferred from one person to another?

Yes. All trademarks can be sold or assigned. With that said, there are special considerations that needs to be made to ensure the transfer of ownership of a trademark is done correctly. A trademark attorney at Gerben IP can assist you with navigating this process.

What is the USPTO?

The United States Patent and Trademark Office (USPTO) is a division of the Department of Commerce. It reviews applications, then registers trademarks for products and services. The USPTO also grants patents for new inventions and maintains the records for trademarks and patents.

Common misperceptions about trademarks heard around Buffalo, NY.

I did an internet search for my trademark, so I do not need a trademark search done by an attorney.

Whether you use an internet search engine or software available from another private company, the capabilities are very limited. Most of these search engines will only identify identical trademark matches. Most trademark issues, however, come from a trademark that may be similar but not identical. The trademark attorneys at Gerben IP use professional grade software and search professions that have conducted thousands of trademark searches to provide you with comprehensive results.

My competitor didn’t register its name or logo, so I can trademark it for myself.

Even though the mark has not been federally registered yet, you may not be able to use it yourself. The United States is a “common law” country, meaning a person or business using a mark commercially may have certain rights to it, despite the fact that they have not registered the mark.

I only need one trademark filing to cover all my trademarks.

A trademark application will only cover a single mark. Companies usually have several registered trademarks. For instance, your business name, logo, and product name may each require their own distinct trademark. The attorneys at Gerben IP can help you determine the number of trademark applications you should file to protect your business.

Filing for a trademark is easy, so a “do-it-yourself” legal website is just as effective as hiring a trademark attorney.

The process to register a trademark is typically not an easy one. From determining which marks need protection to identifying the correct classes, the process can be complicated. A trademark attorney will assist you in making legal decisions unique to your business and increase your chances of registering your trademark.

Years of Experience
Trademark Searches
Trademarks Federally
Customer Service

Helping Our Customers Succeed

Scrub DudeScrub Dude ★★★★★ Very positive experience with Gerben IP. Love the automations they have setup and the diligence in which they handle our account.Natasha TarnovskayaNatasha Tarnovskaya ★★★★★ Exceptional services for several years now! Highly recommend!Sol María Díaz PérezSol María Díaz Pérez ★★★★★ This law firm is a true standout in their field, especially concerning our recent trademark request.Our assigned lawyer showed genuine interest in our business and crafted a robust trademark application that ensured comprehensive protection. Communication was prompt and clear, making us feel valued and well-informed throughout the process.We highly recommend their services to any business needing top-notch legal assistance.Abigail CarpenterAbigail Carpenter ★★★★★ We have worked with Gerben on multiple Trademark filings and are very happy with their work. They communicate clearly, do a great job of explaining the process, and always keep us up to date on the status of our filings.Jon PayneJon Payne ★★★★★ Gerben IP is fantastic at what they do - intellectual property law. I have used them for about a dozen trademarks over the past 7 or 8 years now and each time they have been comprehensive in their research, swift in their deliverables and always acted with integrity and a focus on the best interest of me and my company. I cannot recommend them highly enough!Autumn BitterlichAutumn Bitterlich ★★★★★ I am thoroughly impressed by Josh Gerben and his colleagues. They helped me through the detailed process of filing and my Trademark, which would have been an extremely stressful process for me to do alone. I could depend on them to contact me in a timely manner to keep all of the filings up to date, and CORRECT. I can't say enough positive about them. The whole team was quick to respond to my questions and made me feel secure in my choosing them.js_loader

Do you need assistance with a trademark matter? Reach out to an attorney now.

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