Anchorage Trademark Registration
Anchorage Trademark Registration
We have been assisting entrepreneurs, established businesses and other lawyers with trademarks since 2008. We are very proud of the fact that our firm’s representation has resulted in the successful registration of more than 7,500 trademarks with the USPTO.
We offer a full range of trademark, copyright and patent services to entrepreneurs, established businesses and other attorneys (on behalf of their clients). We can assist clients in all 50 U.S. states and from countries around the world.
Please note that while Gerben IP is not located in Alaska, it can assist businesses from Georgia in registering a federal trademark because it is a federal matter.
Gerben IP was founded in 2008 by trademark attorney Josh Gerben. Since opening its doors, the experienced team at Gerben IP has helped thousands of clients register and protect their trademarks all over the country, including the Anchorage area. Whether you plan to start a construction business in South Addition or you are expanding your manufacturing company near Wasilla, the trademark attorneys at Gerben IP are ready to assist you in registering your trademark.
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When opening a new business in Anchorage, owners often focus primarily on product development and marketing, which can leave little room in the budget for trademark registration. While registering a trademark may seem like a low priority in your overall business plan, it’s important to consider the risk of putting off this important step in starting a business.
Consider this scenario: Brooke has been making jewelry for her friends and family for years, and has finally decided to start selling her products in Anchorage. Because most of her pieces are made with leather, she’s decided on the name Leather Love. Excited to get started, Brooke designs a logo and orders branded packaging for each of her jewelry pieces. While she considers trademark registration, Brooke ultimately decides that her business is simply too small to justify the costs.
After some time seeing success in farmer’s markets and boutiques in the Anchorage area, Brooke begins to sell her jewelry online as well, reaching customers all over the United States. Because she didn’t register her trademark early on, a process that would have included a comprehensive trademark search, she now risks infringing on a similar product in another area. Brooke could now be asked to stop selling her products under the Leather Love brand, which would result in lost revenue and added costs as she must rebrand her business.
By working with an experienced trademark attorney to register a trademark, even small businesses like Brooke’s can move forward in confidence, knowing that they can invest time and money in their business without the risk of infringement. Gerben IP works with businesses of all sizes. Contact us today to learn more about trademark registration.
A trademark is anything that indicates a certain product or service represents a specific brand. Common trademarks include business names, logos, or slogans, but non-traditional trademarks, like sounds, smells, and colors, can be registered as well. A strong trademark should not only establish brand loyalty, but protect your business from infringement as well.
Once you obtain a federal trademark registration, you have the presumption of validity for your mark across the United States. This means that anyone looking to use a confusingly similar mark will not be able to obtain trademark registration. You will also have legal protections if your mark is used without your permission. These protections are extremely valuable and are important in maintaining control of your brand.
Trademark registration is a detailed, time consuming process. Working with a trademark attorney allows you to remain focused on growing your business with the confidence that your registration is in the hands of an experienced professional. Your trademark attorney will ensure that the process runs smoothly and quickly, and will likely increase your chances of approval. In fact, a study conducted by the University of North Carolina found that trademark applications filed with the help of an attorney increased the likelihood of approval by up to 50%!
The United States Patent and Trademark Office, or USPTO, is a division of the Department of Commerce. This office reviews applications for patents and trademarks and then registers trademarks for products and services and patents for new inventions. They also maintain the records for both patents and trademarks.
A trademark registered in the United States will only protect you in disputes that occur within the U.S. If you do business outside the United States, either through sales, manufacturing, or distribution, you should strongly consider trademark filings in these countries as well.
Trademarks, copyrights, and patents protect very different things. Trademarks protect items like product or service names, company names, slogans and logos. Alternatively, copyrights protect works of authorship, and patents protect inventions.
State trademark registration won’t hinder your registration with the UPSTO, but it will only protect you in disputes within Alaska. Obtaining a federal trademark registration may be more difficult than a state registration, but you’ll gain the presumption of nationwide validity, not just the limited protections provided by common law rights.
Most businesses typically need more than one trademark registration to fully protect their brands. For instance, your business name, product name, logo, and slogan all qualify for separate trademark registrations. Registering only your business name is a great start, but you likely won’t have strong legal protection if another business or individual uses your logo. Work with an experienced trademark attorney to determine which aspects of your business should be protected through trademark registration.
This is not always the case. Consider the trademark Delta. Not only is it the business name of a well-known airline, it is also the name of a popular faucet manufacturer. In this situation, both companies may have the right to use the domain name www.delta.com, but domain ownership would go to the first business to register and pay for the name, in this case, the airline. Unless it’s clear someone is acting in bad faith to use a domain name to extort a business or confuse its customers, it can be challenging to take control of the domain name.
“ We were referred to Josh by a business colleague, and were skeptical that any online US Trademark filing process could be both simple and successful. Our experience with other firms (on other trademarks) had been tedious and expensive, by comparison. But Josh’s system worked, and we were awarded both trademarks…”
— Michael Zimmerman, MarketPoint
“…I am smart enough to know that this is a highly specialized area of the law that requires patience, understanding, extensive research, a finely tuned verification process and the ability to navigate the steps and procedures established by the federal government. But I am even smarter to know that, in the age of the specialist, I needed the best…”
— Wayne Halper, Law Office of Wayne Halper
“…When working with Josh on our Trademark/Service Mark application process, his communication was excellent and his expertise and personal demeanor quickly built trust in the business matters. He manages a detailed and well balanced analysis and is results and success driven..”
— Johan Reinhoudt, EffectiveSalesCoaching.NL
“ I hired Josh to do some trademarking work for me. He was very knowledgeable, explained the process clearly, made sure it was filed in a timely manner, and followed up with me each step of the way.”
— Kathy Wolper, Kathy’s Just Desserts, Inc.
“ Working with Josh was an absolute pleasure. He made the process of getting our trademark a breeze. Should we ever seek another trademark we would certainly retain Josh again in a heartbeat. I recommend him very highly.”
— Verena Frydberg, Makeover Your MS
“ Every now and again you come across someone who you know will always get the job done, be upfront and honest, and looks out for you. It’s great never having to worry about Trademarks. I know I can just give him a call and it’ll be done quickly, affordable, and done right…”
— Megan Cummins, Sparklepop