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Albuquerque Trademark Registration

Trademark Attorney Services for Your Albuquerque Business

Welcome to Gerben IP

We have been assisting entrepreneurs, established businesses and other lawyers with trademarks since 2008. We are very proud of the fact that our firm’s representation has resulted in the successful registration of more than 7,500 trademarks with the USPTO.

Protect your trademark
with the assistance of
a trademark attorney
for a flat fee of:


(Plus Government Filing Fee)

Providing Trademark Services for Albuquerque-based Businesses

Please note that while Gerben IP is not located in New Mexico, it can assist businesses from New Mexico in registering a federal trademark because it is a federal matter.

Gerben IP was established in 2008 by trademark attorney Josh Gerben with the goal of providing big-firm quality legal services at an affordable, easy-to-budget price. Since then, Gerben and his team of experienced trademark attorneys have successfully registered thousands of trademarks for businesses and individuals across the country, including Albuquerque.

Whether you want to open a gastropub in Nob Hill or you plan to expand your manufacturing company outside Corrales, Gerben IP can provide you professional trademark representation.

How many trademarks are filed each year by businesses in Albuquerque, New Mexico?

Gerben IP collected the following data from the USPTO’s public database.

Year# of Trademarks Filed
Year# of Trademarks Filed

Why is trademark registration important for ABQ business owners?

Albuquerque is a hub for arts and culture, making it a great place to open a new business. Many new business owners are budget conscious, and some may be reluctant to invest time and money into trademark registration. While it’s understandable to have an eye on costs as you start a new venture, it’s important to know that moving forward without a trademark registration could be detrimental to the long term success of your brand.

Consider this scenario: Mark, an adventure seeker living in Albuquerque, often bikes and hikes on the many trails surrounding the city. He decides to follow his passion and open a store for outdoor enthusiasts near Sandia Heights and the La Luz Trail. Mark plans to sell equipment for hiking and mountain biking, and even plans to offer guided hikes to travelers, and he chooses the name The Explore Store. Excited to get started, he immediately starts buying products, branding his store, and creating a marketing plan.

Unfortunately, Mark is about to get some unsettling news. An online retail store has been selling outdoor equipment under the name Go Explore Store for some time, and because they have a trademark, Mark may now be required to rebrand his business. The lost time and money could have been avoided if he’d worked with an attorney to complete a comprehensive trademark search and file for trademark registration before he opened his business.

If you are opening a new business or growing an existing one, contact the attorneys at Gerben IP for a complimentary trademark consultation.

The top 5 questions Albuquerque businesses have about obtaining a trademark.

Why should I register my trademark with the USPTO?

The United States is a first-to-use country, which means that you will have some trademark protections simply by using the mark. Those protections, however, are extremely limited.

For example, common law trademark protections only cover disputes that arise in the small geographic region the business in located. This means that if you wish to do business outside the Albuquerque area, your mark may not be protected.

It is also more challenging to take legal action against potential infringement without a trademark registration. In order to fully protect your trademark and your brand, you should register your mark with the USPTO.

How is a trademark different than a copyright?

A trademark protects anything that represents a product or service from a specific business. Common trademarks include words, logos, or slogans.

Copyrights, on the other hand, protect works of authorship like music, books, and artwork which do not represent a specific business.

When should I file my trademark application?

Start the process to register your trademark as soon as possible. Ideally, trademark registration should be one of the very first actions you take in starting your business. 

Conduct a trademark search before you decide upon a name, logo, or slogan. While finding out that you are infringing on another business’s mark can be frustrating, it’s best to learn this before you hang your sign, label your products, and begin to market your business.

If a trademark search shows that no one is using a confusingly similar mark, you should file as soon as possible. This is because the date you file your trademark application becomes your priority date nationwide, meaning that anyone that files a similar mark after you will be denied.

How do I decide which international classes to select?

Selecting which classes to file is one of the many challenging legal decisions that need to be made throughout the registration process. There are 47 classes to choose from, and it’s not always easy to determine which classes match the products or services you intend to represent with your mark. It’s helpful to work with an experienced trademark attorney to decide which classes for which to file.

How long does a trademark last?

A federally registered trademark will never expire, as long as you continue to use it and meet renewal deadlines set by the USPTO.

For new trademarks, the first renewal will take place between the fifth and sixth year, and then again between the ninth and tenth year. After that, renewals will occur every ten years.

However, if you miss a renewal deadline, your trademark could be cancelled.

Common misperceptions about trademarks heard around Albuquerque, NM.

The terms trademark, copyright, and patents can all be used interchangeably.

Trademarks, copyrights, and patents do not provide protections for the same things. Trademarks protect items like business names, slogans and logos. Copyrights, on the other hand, protect works of authorship, while patents protect inventions.

Work with an experienced attorney to understand which types of protections your unique business needs.

I should register for as many classes as possible and include as many goods as I can think of.

Your trademark application should be narrowly tailored to the goods and services you currently offer or plan to offer in the near future. By registering for too many classes, you could risk cancellation from the USPTO for lack of use. You’ll also spend more money than needed when submitting your application.

After my trademark has been registered, the USPTO will notify me of any potential infringement.

The USPTO registers trademarks, but they do not monitor the exclusivity of their use. That is the responsibility of the trademark owner. Many trademark attorneys, however, offer monitoring services to assist you in this effort.

If you find potential infringement, it’s important to take action to stop it. Often, a cease-and-desist letter is all that is needed to put an infringer on notice, but in some cases, more formal legal proceedings may be needed.

I Googled my trademark so I don’t need to do a comprehensive search.

Online searches typically only reveal exact matches to your trademark. Unfortunately, most trademark disputes don’t arise from exact matches, but rather from any mark that might cause a likelihood of confusion in the marketplace.

A comprehensive trademark search conducted by a trademark attorney will reveal not only exact matches, but similar matches to your business name, logo, slogan, or even color scheme.

Years of Experience
Trademark Searches
Trademarks Federally
Customer Service

Helping Our Customers Succeed

Scrub DudeScrub Dude ★★★★★ Very positive experience with Gerben IP. Love the automations they have setup and the diligence in which they handle our account.Natasha TarnovskayaNatasha Tarnovskaya ★★★★★ Exceptional services for several years now! Highly recommend!Sol María Díaz PérezSol María Díaz Pérez ★★★★★ This law firm is a true standout in their field, especially concerning our recent trademark request.Our assigned lawyer showed genuine interest in our business and crafted a robust trademark application that ensured comprehensive protection. Communication was prompt and clear, making us feel valued and well-informed throughout the process.We highly recommend their services to any business needing top-notch legal assistance.Abigail CarpenterAbigail Carpenter ★★★★★ We have worked with Gerben on multiple Trademark filings and are very happy with their work. They communicate clearly, do a great job of explaining the process, and always keep us up to date on the status of our filings.Rachel CicioniRachel Cicioni ★★★★★ Autumn BitterlichAutumn Bitterlich ★★★★★ I am thoroughly impressed by Josh Gerben and his colleagues. They helped me through the detailed process of filing and my Trademark, which would have been an extremely stressful process for me to do alone. I could depend on them to contact me in a timely manner to keep all of the filings up to date, and CORRECT. I can't say enough positive about them. The whole team was quick to respond to my questions and made me feel secure in my choosing them.js_loader

Do you need assistance with a trademark matter? Reach out to an attorney now.

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