The process for applying for a federal trademark with the U.S. Patent and Trademark Office can take some time, but the power that accompanies registering a federal trademark is worth the effort for business owners. Unless your business is fortunate enough to become a viral-marketing sensation, you probably need to invest a significant amount of your budget in marketing campaigns to get your name out there. When you work with Gerben Law Firm on your federal trademark registration, you can feel assured that your registration will have the best chances possible of delivering the level of protection you want for the name of your company, goods or services.
When you retain Gerben Law Firm to assist you in the trademark registration process, the first step is personalized assistance with federal trademark attorney Josh Gerben. Unlike many federal trademark registration law firms or services, Attorney Josh Gerben focuses on customer service because it is critical to a successful trademark registration. He will ask questions about the type of products or services your business sells, where you operate business, and how long you have been in business. That information is important because Josh Gerben will tailor his trademark registration searches to your needs.
A trademark search is essential because it can reveal competing trademarks that the USPTO has already approved. Without a thorough review of existing trademarks, your trademark application is at risk of failure. The USPTO might reject your trademark application if an identical trademark exists or if a similar trademark could lead to confusion among customers. When Gerben Law Firm conducts trademark registration searches, you will receive a list of existing trademarks from federal and state databases. Hopefully for your business interests, that list will be short. Federal Trademark attorney Josh Gerben will review the itemized list with you to highlight significant problems and offer an opinion on the likelihood that you might encounter resistance from the USPTO’s reviewers.
After evaluating the strength of trademark registration, Gerben Law Firm will walk you through each step of the USPTO’s process for filing an application. The USPTO requires specific information on all of its trademark application forms, and federal trademark attorney Josh Gerben will handle them using the information that you have provided. He will handle the legal details such as picking the proper industry classifications so that your federal trademark registration will provide you with the maximum legal protection. When Josh Gerben completes the forms, you simply need to digitally sign the forms and pay the USPTO filing fee, and your application is ready to go.
After you and Gerben Law Firm complete your trademark registration process, you can expect to wait at least six months during the review process. If the examiners turn up any problems when they compare your federal trademark registration to existing federal trademarks, they will send an Office Action. You have a limited amount of time to respond to Office Actions. You also need to respond completely and provide all requested information. Because most Office Actions are filled with legal jargon, you can choose the Gerben Law Firm to handle your Office Actions rather than trying to wade through them yourself.
If the USPTO does not find any potential problems or is satisfied with the responses to Office Actions, the agency will tentatively approve your trademark and publish it for public review. Other trademark lawyers and members of the public can review the USPTO registry and file a protest if they feel that the approved trademark violates their trademark rights. In those situations, the Gerben Law Firm can again stand at your side to craft a thorough rebuttal that the USPTO will review and weigh against the opposing claim.
Your low cost trademark registration will be successful if it clears each of those hurdles and receives final approval from the USPTO. After that happens, you can defend the name of your company, goods or services from competitors – and even some businesses outside your industry – when they try to siphon the brand recognition of your trademarked name. The mere threat of a lawsuit can force such offenders into submission, and a successful trademark registration is the key to adding that powerful weapon to your strategic business arsenal.