Bloomberg Law Speaks with Josh Gerben on Trademark Issues Surrounding the Washington Football Team’s New Name

The Washington Football Team has confirmed that they would crossing the potential team name of “Redwolves” off of the list, citing trademark concerns as the reason.

Bloomberg Law explores how a trademark clearance analysis determined that “Redwolves” or “Wolves” were not  viable options with Josh Gerben. 

Trademark attorney Josh Gerben of Gerben IP agreed the team may have shied away from RedWolves to make the transition as smooth as possible.

But he also said he was “perplexed” because he didn’t “see any obvious reason they could not be the RedWolves.” Even though Arkansas State, for example, goes by Red Wolves, many sports franchises share nicknames with universities such as the Boston College and Philadelphia Eagles, he noted.

Gerben acknowledged it is possible the WFT may have reached out to parties and found demands to surrender rights or enter a coexistence agreement unreasonable.

“The last thing they want is a lawsuit filed the day after a name change,” Gerben said. “If they’re not able to get issues with potentially adverse parties resolved, and there’s a name that’s cleaner from a legal perspective, they move in that direction.”

Source: Jahner, Kyle. https://www.bloomberglaw.com. “Washington NFL Team Punts on RedWolves Citing Trademark Issues.” 5 January 2022.

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