After bringing a french press with him to the NBA Bubble, Jimmy Butler began selling coffee to other players under the name “Big Face Coffee.” It appears he has the intention to take his coffee brand to the next level as he filed three trademark applications for the business with the USPTO on September 4.
Josh Gerben noted that Butler paid a significant amount of money to submit each of the applications, not including attorney fees:
“According to trademark attorney Josh Gerben, Butler has paid $4,125 in fees to the United States Patent and Trademark Office.”
Jimmy Butler has filed 3 new trademarks for the coffee business that he launched from his hotel room in the NBA bubble.
— Josh Gerben (@JoshGerben) September 17, 2020
Source: Bengel, Chris. “Jimmy Butler reportedly files trademark for ‘Big Face Coffee’: What to know about Heat star’s coffee obsession”. CBSSports.com. 18 Sep 2020.