# Gerben IP: Trademark Attorneys Trusted For Our Experience®

> Since 2008, our US trademark attorneys have helped clients clear, register, and enforce trademark portfolios around the world\.

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## Pages
- [Free TX CLE Courses](https://www.gerbenlaw.com/txcle/)
- [Free Continuing Legal Education Credits](https://www.gerbenlaw.com/cle/)
- [Free NJ CLE Courses](https://www.gerbenlaw.com/njcle/)
- [Free CA MCLE Courses](https://www.gerbenlaw.com/cacle/)
- [Free VA MCLE Courses](https://www.gerbenlaw.com/vacle/)

## Posts
- [USPTO Rejects MLB's Attempt to Trademark 'Play Ball'](https://www.gerbenlaw.com/blog/uspto-rejects-mlbs-attempt-to-trademark-play-ball/): The USPTO has rejected MLB's effort to register 'Play Ball' as a trademark for clothing, concluding that consumers view the phrase as a common expression rather than a brand identifier\. The decision echoes recent disputes over phrases like 'Taco Tuesday' and reinforces a key principle of trademark law: widely used industry phrases generally cannot be owned by a single company\.
- [Battle for the 'Iceman' Trademark: USPTO Puts George Gervin and Caleb Williams on Collision Course](https://www.gerbenlaw.com/blog/battle-for-the-iceman-trademark-uspto-puts-george-gervin-and-caleb-williams-on-collision-course/): The fight over the 'Iceman' trademark is becoming increasingly crowded\. The USPTO has informed George Gervin that Caleb Williams' earlier\-filed application could block his own registration, while both applicants face separate refusals tied to an existing 'Iceman' trademark for insulated boots\. With Chuck Liddell's pending application also looming in the background, the stage is set for a multi\-party trademark dispute over one of sports' most famous nicknames\.
- [Backstreet Boys File a Trademark to Protect Their Voices From AI](https://www.gerbenlaw.com/blog/backstreet-boys-file-a-trademark-to-protect-their-voices-from-ai/): The Backstreet Boys have filed a sound trademark application modeled after a strategy recently used by Taylor Swift\. The goal: create new legal protections against AI\-generated voice imitations\.
- [Caleb Williams' 'Iceman' Trademark Application Refused by USPTO](https://www.gerbenlaw.com/blog/caleb-williams-iceman-trademark-application-refused-by-uspto/): Chicago Bears quarterback Caleb Williams has received a USPTO refusal for his 'Iceman' trademark application\. The decision cites an existing 'Iceman' trademark owned by boot manufacturer LaCrosse\.
- [Knicks File Trademarks for 'Rings' and 'Trophies' After Winning NBA Title](https://www.gerbenlaw.com/blog/knicks-file-trademarks-for-rings-and-trophies-after-winning-nba-title/): Days after winning the NBA title, the New York Knicks filed trademark applications for rings, trophies, and other jewelry products bearing team branding\.

## Locations
- [Lancaster, PA](https://www.gerbenlaw.com/trademark-attorney/lancaster/)
- [New York City, NY](https://www.gerbenlaw.com/trademark-attorney/new-york-city/)
- [Philadelphia, PA](https://www.gerbenlaw.com/trademark-attorney/philadelphia/)
- [Washington, DC](https://www.gerbenlaw.com/trademark-attorney/washington-dc/)

## University
- [What is an Office Action?](https://www.gerbenlaw.com/university/what-is-an-office-action/): After you file a trademark application, you may receive an Office action from the USPTO\. Find out what this means, and how to respond to this notice\.
- [Overview of the Trademark Registration Process](https://www.gerbenlaw.com/university/trademark-registration-process/): Learn more about how the U\.S\. trademark registration process works by Josh Gerben\. A look inside the process of registering a federal trademark in the United States\. Video included\.
- [What Is A Trademark?](https://www.gerbenlaw.com/university/what-is-a-trademark/): What Is A Trademark? Josh Gerben, a trademark attorney, explains in detail what a trademark is and what a trademark is not\. Read and Watch his Video\!
- [Why Hire A Trademark Attorney for A Trademark Search?](https://www.gerbenlaw.com/university/trademark-search-done-by-trademark-attorney/): Thinking about doing your own trademark search? Consider hiring a trademark attorney\. Josh Gerben explains why a trademark search should be done by a trademark attorney / lawyer\.
- [Use in Commerce](https://www.gerbenlaw.com/university/use-in-commerce/): Josh Gerben, a trademark attorney, goes over what the term "use in commerce" means as it relates to your trademark application\. Find out why the term is important to your application\.

## News
- [Josh Gerben Analyzes MLB's 'Play Ball' Trademark Refusal for ESPN](https://www.gerbenlaw.com/news/josh-gerben-analyzes-mlbs-play-ball-trademark-refusal-for-espn/)
- [CNN Discusses Updates to the "Taco Tuesday" Trademark Case with Josh Gerben](https://www.gerbenlaw.com/news/cnn-discusses-updates-to-the-taco-tuesday-trademark-case-with-josh-gerben/)
- [Billboard Credits Josh Gerben with Breaking News of Backstreet Boys Trademark Filing](https://www.gerbenlaw.com/news/billboard-credits-josh-gerben-with-breaking-news-of-backstreet-boys-trademark-filing/)
- [Josh Gerben Breaks Down the USPTO's Refusal of Caleb Williams' 'Iceman' Trademark for ESPN](https://www.gerbenlaw.com/news/josh-gerben-breaks-down-the-usptos-refusal-of-caleb-williams-iceman-trademark-for-espn/)
- [Billboard and Josh Gerben Discuss Lionel Richie's New Trademarks to Protect the Sound of His Voice](https://www.gerbenlaw.com/news/billboard-and-josh-gerben-discuss-lionel-richies-new-trademarks-to-protect-the-sound-of-his-voice/)

## Categories
- [Trademarks In The News](https://www.gerbenlaw.com/blog/category/in-the-news/)
- [Trademark Protection](https://www.gerbenlaw.com/blog/category/trademark-protection/)
- [General](https://www.gerbenlaw.com/blog/category/general/)
- [US Trademark Registration for Foreign Entities](https://www.gerbenlaw.com/blog/category/trademark-registration/for-foreign-entities/)
- [Trademark Trial and Appeal Board](https://www.gerbenlaw.com/blog/category/trademark-trial-and-appeal-board/)

## Tags
- [How To](https://www.gerbenlaw.com/blog/tag/how-to/)
- [Amazon](https://www.gerbenlaw.com/blog/tag/amazon/)
- [Etsy](https://www.gerbenlaw.com/blog/tag/etsy/)

## Optional
- [Sitemap index](https://www.gerbenlaw.com/sitemap_index.xml)