If you are a foreign business owner looking to tap into the large consumer market in the United States, begin by first registering your trademark with the USPTO. It is important to file your trademark application in the U.S. as soon as possible to prevent others from registering a similar mark. If you already have a registration of your trademark in your home county, you can apply to register your trademark in the U.S. and not have to prove actual “commercial use” in the U.S. for up to five years. This effectively allows you to reserve the name in the U.S. while you work to get sales of your products into the U.S. started. All that said, it is important to note that a recent rule enacted by the USPTO now requires foreign applicants to work with a U.S. based attorney. Consider the following reasons to register a trademark in the United States.
Large Consumer Audience
If your business isn’t already reaching the U.S., it likely will soon, through research and development, licensing, or sales. With a population of over 325 million people spread out over every demographic and age range, the U.S. offers a target market for almost any product or service. Whether your new app is geared toward tech-savvy millennials or your health supplement targets retirees, you can find a large customer base backed by a strong economy, which could lead to great success for your business.
One way foreign businesses find success in the U.S. is by offering products on sites like Amazon, which sells over 12 million items a year. This can be an extremely lucrative business model for foreign companies, but it can come with risks as well. Sales of counterfeit products are common, and the process to remove these listings can be challenging. If you plan to sell your goods on Amazon, begin the process to register your trademark now. Once it is registered with the USPTO, you can then qualify for Amazon Brand Registry, which provides “increased authority over product listings with your brand name” among other valuable benefits.