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Trademark Basics

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What Is A Trademark

What Is A Trademark? Josh Gerben, a trademark attorney, explains in detail what a trademark is and what a trademark is not. Read and Watch his Video!

October 3rd, 2016|
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Trademark Symbols ®, ™, ℠ – Which One Can You Use?

There are three trademark symbols you can use to help protect your brand. Check out this video to find out which trademark symbol is appropriate for you to use.

October 2nd, 2016|
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Trademark Protection: What is the purpose of trademark law?

It's important to understand the government's perspective on trademark law and how that affects your trademark application.

October 1st, 2016|
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The Editors and Authors

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Josh Gerben
Founder of Gerben Law Firm, PLLC, Editor in Chief

Josh uses his extensive trademark knowledge and experience to provide readers with insight into a variety of trademark issues.

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Eric Perrott
Trademark Attorney, Contributor & Editor

Eric's experience in office action responses, trademark protection, and a variety of other issues gives him a unique viewpoint in the field of trademark law.

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From Our Clients

Every now and again you come across someone who you know will always get the job done, be upfront and honest, and looks out for you. It's great never having to worry about Trademarks. I know I can just give him a call and it'll be done quickly, affordable, and done right. He gives us one less thing to worry about. This is the only service I've ever reviewed because I honestly believe he's one of the best. I can count on one hand the services I really trust and will always go back to, and Josh is one of them.
Megan Cummins, Sparklepop
As an entertainment attorney, I get frequently asked to register a name for trademark protection. I am smart enough to know that this is a highly specialized area of the law that requires patience, understanding, extensive research, a finely tuned verification process and the ability to navigate the steps and procedures established by the federal government. But I am even smarter to know that, in the age of the specialist, I needed the best. I have used Josh over a dozen times to satisfy my client's needs for such protection. He is thorough, quick, extremely fairly priced and, most important, professional on the highest order. His work product is without compare and I never hesitate to 'let go' and allow Josh to do his job. I don't even bother getting too deep into my client's situation....I immediately get in touch with Josh and know that my client will be well served. I offer the highest possible unconditional recommendation for Josh and his firm.
Wayne Halper, Law Office of Wayne Halper
Josh is a Trademark/Service Mark expert and very efficient and effective in his work. When working with him on our Trademark/Service Mark application process, Josh's communication was excellent and his expertise and personal demeanor quickly built trust in the business matters. He manages a detailed and well balanced analysis and is results and success driven.
Johan Reinhoudt, EffectiveSalesCoaching.NL
Working with Josh was an absolute pleasure. He made the process of getting our trademark a breeze. Should we ever seek another trademark we would certainly retain Josh again in a heartbeat. I recommend him very highly.
Verena Frydberg, Makeover Your MS
We were referred to Josh by a business colleague, and were skeptical that any online US Trademark filing process could be both simple and successful. Our experience with other firms (on other trademarks) had been tedious and expensive, by comparison. But Josh's system worked, and we were awarded both trademarks. Of course, which trademark applications are approved and which are denied is up to the USPTO, but Josh's system made the process seamless. Great work at a great price. I love this process and recommend it highly.
Michael Zimmerman, MarketPoint
I hired Josh to do some trademarking work for me. He was very knowledgeable, explained the process clearly, made sure it was filed in a timely manner, and followed up with me each step of the way.
Kathy Wolper, Kathy's Just Desserts, Inc.