Washington, D.C. Trademark Attorneys Serving Clients in 50 States and 30+ Countries | +1 800.281.6275 | Call for a Free Consultation
LinkedinYoutubeFacebookTwitter

Trademark Basics

Home/Trademark Basics

What Is A Trademark

What Is A Trademark? Josh Gerben, a trademark attorney, explains in detail what a trademark is and what a trademark is not. Read and Watch his Video!

October 3rd, 2016|
Read More

Trademark Symbols ®, ™, ℠ – Which One Can You Use?

There are three trademark symbols you can use to help protect your brand. Check out this video to find out which trademark symbol is appropriate for you to use.

October 2nd, 2016|
Read More

Trademark Protection: What is the purpose of trademark law?

It's important to understand the government's perspective on trademark law and how that affects your trademark application.

October 1st, 2016|
Read More

The Editors and Authors

Josh-picture-cr1
Josh Gerben
Founder of Gerben Law Firm, PLLC, Editor in Chief

Josh uses his extensive trademark knowledge and experience to provide readers with insight into a variety of trademark issues.

eric photo small
Eric Perrott
Trademark Attorney, Contributor & Editor

Eric's experience in office action responses, trademark protection, and a variety of other issues gives him a unique viewpoint in the field of trademark law.

Josh-picture-cr1
Colleen Wellington
Trademark Attorney, Contributor & Editor

Colleen's keen insights in the business community allow her to counsel clients from the beginning stages of the application to in-depth enforcement matters.

Need to Speak with an Attorney?

Have a trademark question? Need help registering a trademark? Contact our attorneys for a free consultation.

Contact an Attorney Today

* Our attorneys usually get back to you within just a few hours.

Industry Articles

Read more articles in this industry »

FAQ

One of our goals is to provide answers to some of the most frequently asked trademark questions, including:

Find more Q&A on our site »

Our Location

1050 Connecticut Ave NW
Suite 500
Washington, DC 20036

1-800-281-6275

Recommended by World Trademark Review

Our Trademark Blog

As of June 2019, the cost to register a trademark in Canada has increased.  Registrants will now pay $330 for [...]

Clients are often surprised by the various types of things that can be protected under trademark law. From [...]

For many inventors, a patent is one of the most worthwhile investments one can make—the patent laws ensure that anyone [...]

From Our Clients

Every now and again you come across someone who you know will always get the job done, be upfront and honest, and looks out for you. It's great never having to worry about Trademarks. I know I can just give him a call and it'll be done quickly, affordable, and done right. He gives us one less thing to worry about. This is the only service I've ever reviewed because I honestly believe he's one of the best. I can count on one hand the services I really trust and will always go back to, and Josh is one of them.
Megan Cummins, Sparklepop
As an entertainment attorney, I get frequently asked to register a name for trademark protection. I am smart enough to know that this is a highly specialized area of the law that requires patience, understanding, extensive research, a finely tuned verification process and the ability to navigate the steps and procedures established by the federal government. But I am even smarter to know that, in the age of the specialist, I needed the best. I have used Josh over a dozen times to satisfy my client's needs for such protection. He is thorough, quick, extremely fairly priced and, most important, professional on the highest order. His work product is without compare and I never hesitate to 'let go' and allow Josh to do his job. I don't even bother getting too deep into my client's situation....I immediately get in touch with Josh and know that my client will be well served. I offer the highest possible unconditional recommendation for Josh and his firm.
Wayne Halper, Law Office of Wayne Halper
Josh is a Trademark/Service Mark expert and very efficient and effective in his work. When working with him on our Trademark/Service Mark application process, Josh's communication was excellent and his expertise and personal demeanor quickly built trust in the business matters. He manages a detailed and well balanced analysis and is results and success driven.
Johan Reinhoudt, EffectiveSalesCoaching.NL
Working with Josh was an absolute pleasure. He made the process of getting our trademark a breeze. Should we ever seek another trademark we would certainly retain Josh again in a heartbeat. I recommend him very highly.
Verena Frydberg, Makeover Your MS
We were referred to Josh by a business colleague, and were skeptical that any online US Trademark filing process could be both simple and successful. Our experience with other firms (on other trademarks) had been tedious and expensive, by comparison. But Josh's system worked, and we were awarded both trademarks. Of course, which trademark applications are approved and which are denied is up to the USPTO, but Josh's system made the process seamless. Great work at a great price. I love this process and recommend it highly.
Michael Zimmerman, MarketPoint
I hired Josh to do some trademarking work for me. He was very knowledgeable, explained the process clearly, made sure it was filed in a timely manner, and followed up with me each step of the way.
Kathy Wolper, Kathy's Just Desserts, Inc.
Copyright © 2019 Gerben Law Firm. All Rights Reserved. PAST RESULTS DO NOT GUARANTEE A SIMILAR OUTCOME. ATTORNEY ADVERTISING.
LinkedinYoutubeFacebookTwitter