If you are a future Philly-business owner, you have almost certainly put time and effort into understanding your company’s new marketplace and the changes you may face in your industry environment upon relocation. When making a big move, it is even more important than ever to make sure that your branding, the key elements that represent your business and its reputation to both your existing customers and your new client base, is stronger than ever. Whether you are relocating your storefront, expanding your franchise, or simply planting new roots in Philadelphia, it is a crucial time for you to examine your intellectual property portfolio to find areas in which you can strengthen and grow.
Here are some things to consider during this critical transition:
Is your website protected?
Just because your physical location may be changing does not mean your website has to—in fact, it may be beneficial to make sure your online store is fully functional and serviceable while relocating, especially if your stores may be temporarily closed or operating under limited hours. In a world that is increasingly virtual, protecting your website content should become a top priority, especially if it is acting as a constant during real-world alterations to your business.
To ensure that you are fully protecting your website, start by building up your intellectual property portfolio. This is done through filing copyrights for the aspects of your website that are eligible. By routinely filing to protect your creative content that is posted online with the US Copyright Office, you are ensuring that, should an infringement matter arise involving your website, you are able to proactively take action in federal court and remain one step ahead during litigation.
Do you have strong trademarks?
Trademarks are versatile, key components of any intellectual property portfolio and are able to protect names, logos, slogans, and even product trade dress. They are instrumental in enforcement matters and averting infringement from occurring in the marketplace, as their primary goal is to prevent consumer confusion between marks that are too alike. Beginning with a strong trademark for your business, service, and products means finding a mark that represents your brand without being generic for those goods and services offered. The United States Patent and Trademark Office is likely to reject any trademark application deemed to simply be descriptive, so choosing a trademark that is distinctive and unique is imperative.