Alfonso Ribeiro, known for his role as Carlton Banks on Fresh Prince, has sued the creators of Fortnite and the NBA 2K series for using the “Carlton Dance” as an unlockable character celebration dance. But is a dance move protectable?
Once you have completed the process of applying for and being granted a trademark registration with the U.S. Patent and Trademark Office, a trademark owners’ responsibilities are not over. There are three critical items needed to properly care for and maintain a federally registered trademark.
L.A. Gear, the shoe brand most well-known for its introduction of lights embedded in the soles of its sneaker, has been very busy over the years at the U.S. Patent and Trademark Office (USPTO). While the brand does not enjoy the pop-culture status it once had in the 80's, its continued robust trademark enforcement campaign [...]
As an entrepreneur, there are several factors to consider when preparing to launch your start-up. One of these factors, that is often overlooked, is how to use federal trademark law to protect your business as you build your brand.
Trademark owners should consider filing for incontestable status whenever possible. Learn more about incontestability and the potential benefits.
Whenever you launch a new advertising or marketing campaign, you potentially open yourself up to trademark liability. Is your business at risk? Here are some best practices to help reduce the risk of trademark infringement when launching a new campaign.
How do you file a trademark application? Should you hire an attorney? This article discusses the overview of the registration process and helpful tips about filing a trademark application with the United States Patent and Trademark Office.
The Oakland Raiders announced they would be moving to Las Vegas. This article discusses the likely hurdles both the applicants and the Raiders will face in the coming months.
Mobile apps are a multi-billion-dollar industry. Per one study, mobile apps grossed over 40 BILLION dollars in 2016 and that number is likely to grow. However, the competition within the industry is fierce and app developers need any advantage they can get to get ahead of competition. If you are an app developer, then there [...]
In the United Kingdom, Victoria and David Beckham have registered the name of their five year old daughter, Harper, with the United Kingdom Intellectual Property Office. Across the pond in the United States, Jay-Z and Beyoncé have recently applied to register their daughter’s name, Blue Ivy, with the United States Patent & Trademark Office for [...]