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Industry-Specific Articles

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Gerben Law Firm has worked with thousands of clients in almost every industry. Gerben Law Firm attorneys have written extensively about ways to register and protect trademarks for businesses within specific-industries and hope that we can give you background and insight into your questions. If you do not see an article on your specific industry, contact us for a free consultation and we would be happy to answer your questions!

Beer, Wine and Spirits Industry

Protecting the Name of Your Bar

The concerns of running a bar business comprise a very long list: staffing, inventory management, choosing and maintaining your location, accounting and other financial concerns; the list goes on. With so much to worry about [...]

3 Steps to Protecting Your Microbrew’s Name and Brand

From ales to lagers beers, microbrews and the breweries that produce them are experiencing booming success regionally and across the country. Microbrew drinkers are now more like connoisseurs as they seek out their next favorite [...]

Why It’s Important For Craft Brewers to Register Trademarks

There are over 3,000 craft breweries in the U.S., with more cropping up just about every day. When even the bigger beer brewery conglomerates are changing their advertising styles to seem in tune with the [...]

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Apparel/Fashion Industry

How to Prove “Commercial Use” For a Clothing Brand Trademark

Registering your trademark for a clothing line is a significant step in protecting your brand. However, trademark registration is full of potential mistakes that can result in delays, or worse, in the denial of the application before the United States Patent and Trademark Office (USPTO). One of the trickiest parts of trademark registration is the “use in commerce” requirement.

Supreme Court: Copyright Protection Extends to Uniform Designs

One day, while browsing through a competitor’s marketing catalog, a manufacturer of cheerleading uniforms came across cheerleading uniforms that were very similar to the company’s designs. This is how a dispute between two cheerleading uniform [...]

Why Should I Hire An Attorney to Help Trademark My Clothing Brand?

As an entrepreneur, the idea of starting a clothing line is a very attractive one. It allows you to combine your creative drive with your business acumen – two qualities that most entrepreneurs possess in [...]

5 Things to Know About Trademarking a Clothing Brand

The importance of a brand name in clothing and fashion means that trademark protection is all the more important if you plan to launch a new clothing and fashion company. Here are five things you should know about registering a fashion trademark.

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Software Industry

Meeting the “Use in Commerce” Requirement for a Cloud-Based Software Trademark

One of the trickiest decisions is analyzing whether you have “commercial use” of your trademark that meets the USPTO (and the federal trademark law) “use in commerce” requirement, which is needed both to register a standard and “intent to use” trademark registration.

How to Meet the “Commercial Use” Requirement For an App Trademark

Having a strong, protectable trademark for your app is essential for a successful launch in today’s cutthroat mobile industry. There are millions of apps in the Apple App Store, Google Play store and other online app marketplaces and the competition can be fierce. Owning a federal trademark registration is an important step towards protecting your mark in the long term.

Companies Developing Virtual Reality Technology Should Also Develop Their Brands

Virtual reality technology is changing the face of media as we know it. As companies fight tooth-and-nail to protect the underlying technology through patents (for example, encoders and hardware) and copyrights (for the software), companies [...]

Software Name Trademarks Are Crucial

You’re a software developer. You’ve worked hard on your product. All those hours, all that coding, all the design and testing. You put a lot into creating your software. Do you know how to protect [...]

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