Penn State University’s trademark application on ‘Happy Valley’ was initially refused on March 11, 2019 by the trademark office. The office action, USPTO code for refusing an application initially, was given for two main reasons. 1. The trademark office found the trademark to be geographically descriptive. As ‘Happy Valley’ is a commonly [...]
If you recall last year’s March Madness tournament, the Loyola University of Chicago made it to the semifinals and the team chaplain, Sister Jean, received a lot of press. Sister Jean was shown on national television often during the tournament. So, in advance of the tournament this year, Loyola University has moved [...]
The 76ers recently had a big win at Oracle Arena, which led me to take a look at a trademark application by Joel Embiid for “The Process.” After reviewing the trademark, I have a prediction to make. This trademark application for THE PROCESS was filed by Joel Embiid back in October 2016 [...]
Following the Super Bowl last week, I decided to look back over trademark filings the Patriots have made. In this video, I show a trademark registered by the Kraft Group LLC (presumably a company owned by Robert Kraft) for “19-0.” You’ll notice that the trademark was filed just days before the 2008 Super [...]
Alfonso Ribeiro, known for his role as Carlton Banks on Fresh Prince, has sued the creators of Fortnite and the NBA 2K series for using the “Carlton Dance” as an unlockable character celebration dance. But is a dance move protectable?
A trademark battle, perhaps with slime included, is in the works. If you grew up in the 80s, chances are you heard about a game show called "Double Dare" where kid contestants had to complete crazy physical challenges, and would most likely end up getting slimed (at least once) by the end of the show. [...]
A marketing strategist’s job is to come up with clever, attention-catching brand strategies and marketing campaigns to generate publicity. Although the International House of Pancake’s (IHOP) recent name-change stunt did just that, the trademark legal strategy behind the name for the Los Angeles-based company raises some questions. According to media reports, consumers’ interest [...]
DJ Khaled files legal action to stop company from using his son's name as a trademark.
The Los Angeles Times reported recently that Goldenvoice, the owners of the COACHELLA trademark, is not shy when it comes to enforcing its trademark ‘Coachella’ - it has filed trademark lawsuits against other companies who wish to host festivals whose marketing names end in ‘chella’.
Following the Super Bowl, several applicants have already thrown their hats in the ring to secure exclusive rights to the phrase “PHILLY SPECIAL,” or a variation thereof, the likelihood of successfully making it past the goal line, in many cases, is slim.