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Trademarks in the News

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Philly Special Trademark Applications Filed

Following the Super Bowl, several applicants have already thrown their hats in the ring to secure exclusive rights to the phrase “PHILLY SPECIAL,” or a variation thereof, the likelihood of successfully making it past the goal line, in many cases, is slim.

“I’m a Shithole, Mr. President!”: A New Era of Offensive Trademarks

Now that the offensive ban has been deemed "unconstitutional," the floodgates are open for offensive trademark, including applications including offensive words used by the President of the United States.

Makeup Manufacturer Hard Candy drops Trademark Application for #MeToo

Makeup company Hard Candy learned the hard way that a simple trademark application can quickly turn into a PR nightmare. Hard Candy isn't the first (and won't be the last) company to get in trouble for attempting to claim exclusive rights in a grassroots phrase, but the backlash is still significant (and may have been avoidable.)

Las Vegas Raiders’ Trademark Application Faces Hurdles at USPTO

The Oakland Raiders announced they would be moving to Las Vegas. This article discusses the likely hurdles both the applicants and the Raiders will face in the coming months.

Celebrities File Trademarks to Protect Their Children’s Names – Should You?

In the United Kingdom, Victoria and David Beckham have registered the name of their five year old daughter, Harper, with the United Kingdom Intellectual Property Office.  Across the pond in the United States, Jay-Z and Beyoncé have recently applied to register their daughter’s name, Blue Ivy, with the United States Patent & Trademark Office for [...]

Kardashians File to Stop Blaq Chyna from Registering “Kardashian” Trademark

UPDATE (04/3/2017): The Trademark Trial and Appeal Board has sustained the Kardashian's Notice of Opposition after Blac Chyna failed to respond to the pleading. In the Notice of Default Judgement, the TTAB held: On January 20, 2017, the Board issued a notice of default to Applicant because no answer had been filed. No response to the [...]

Super Bowl Trademark Musings: The Trademarks of the Seattle Seahawks

The Super Bowl is coming up soon and two teams, the New England Patriots and the Seattle Seahawks will battle it out for the championship. But who is winning the trademark battle? The Super Bowl trademark itself has had its fair share of trademark controversy over the years, but this article will explore the trademark [...]

Why It’s Important For Craft Brewers to Register Trademarks

There are over 3,000 craft breweries in the U.S., with more cropping up just about every day. When even the bigger beer brewery conglomerates are changing their advertising styles to seem in tune with the craft beer mindset, it’s certain that a major trend is afoot. That increasing popularity, however, means an increasingly crowded marketplace, [...]

Facebook Files Trademark for Its Own Brand of Drone

Social media giant Facebook recently filed a trademark for a brand of UAVs – unmanned aerial vehicles. These are typically referred to as “drones,” although their design, usage, and function can vary widely. Although Facebook has expressed interest in using UAVs or drones in the past, for various purposes, this filing is notable because it [...]

Will Google Be Able to Trademark the Word Glass?

Google’s rollout of one of the first mainstream wearable technology devices – Google Glass – made a big splash in the technology sector. Generally, in the media and everyday conversation alike, it was referred to by that full name: Google Glass. Google, however, has made a contention, by filing an a trademark application through the [...]