Alfonso Ribeiro, known for his role as Carlton Banks on Fresh Prince, has sued the creators of Fortnite and the NBA 2K series for using the “Carlton Dance” as an unlockable character celebration dance. But is a dance move protectable?
A trademark battle, perhaps with slime included, is in the works. If you grew up in the 80s, chances are you heard about a game show called "Double Dare" where kid contestants had to complete crazy physical challenges, and would most likely end up getting slimed (at least once) by the end of the show. [...]
A marketing strategist’s job is to come up with clever, attention-catching brand strategies and marketing campaigns to generate publicity. Although the International House of Pancake’s (IHOP) recent name-change stunt did just that, the trademark legal strategy behind the name for the Los Angeles-based company raises some questions. According to media reports, consumers’ interest [...]
DJ Khaled files legal action to stop company from using his son's name as a trademark.
The Los Angeles Times reported recently that Goldenvoice, the owners of the COACHELLA trademark, is not shy when it comes to enforcing its trademark ‘Coachella’ - it has filed trademark lawsuits against other companies who wish to host festivals whose marketing names end in ‘chella’.
Following the Super Bowl, several applicants have already thrown their hats in the ring to secure exclusive rights to the phrase “PHILLY SPECIAL,” or a variation thereof, the likelihood of successfully making it past the goal line, in many cases, is slim.
Now that the offensive ban has been deemed "unconstitutional," the floodgates are open for offensive trademark, including applications including offensive words used by the President of the United States.
Makeup company Hard Candy learned the hard way that a simple trademark application can quickly turn into a PR nightmare. Hard Candy isn't the first (and won't be the last) company to get in trouble for attempting to claim exclusive rights in a grassroots phrase, but the backlash is still significant (and may have been avoidable.)
The Oakland Raiders announced they would be moving to Las Vegas. This article discusses the likely hurdles both the applicants and the Raiders will face in the coming months.
In the United Kingdom, Victoria and David Beckham have registered the name of their five year old daughter, Harper, with the United Kingdom Intellectual Property Office. Across the pond in the United States, Jay-Z and Beyoncé have recently applied to register their daughter’s name, Blue Ivy, with the United States Patent & Trademark Office for [...]