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Should I Conduct A Trademark Search Before Using My Trademark?

Although a trademark search is one of the earliest and most basic considerations in using and registering a trademark, it’s also one of the most often overlooked. The excitement of developing a new product or service and coming up with a name, logo and/or tagline, combined with the extra time and legwork required in conducting [...]

Trademark search for an APP or name of a software program

(The following is a summary of the video above). Hey everyone, this is Steve, Chief Paralegal here at Gerben Law Firm.  Today I am going to look at one important element to consider when running a trademark search for the name of an APP or software program.  This element is the "classes" you want [...]

Performing a trademark search for a brand of clothing

(The following is a transcript of the video.) Greetings! Its Steve, chief paralegal and researcher here at Gerben Law Firm.  And today we are going to look at how to run a trademark search for clothing. Just as an overview, the government breaks all products and services down into 45 different classes. So [...]

Conducting a trademark search for the name of a beer or brewery

(The following is a transcript of the video above.) Hey everybody, this is Steve, chief paralegal and researcher here at Gerben Law Firm. Today, we're going to look at running a trademark search for beer.  As a general overview, the government breaks all products and services down into 45 different classes. So what [...]

Why Free Trademark Searches Don’t Work

(The following is a transcript of the video above.) If you're thinking about running a free trademark search, check out this video first. I'll show you why that search is not that hot of an idea and how it can cost you some money in the long run. So when someone is offering [...]