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Trademark FAQ’s

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What is an “Intent to Use” Trademark Application?

Although, in general, trademark rights are established by using the mark in commerce, depending on the timing of your business’ launch, an “Intent to Use” (ITU) application might be right for you.

4 Reasons to Register Your Trademark Internationally

One of the most challenging aspects of protecting a trademark in the world today is protecting the trademark internationally. Because there is not a simple way to 'globally' register a trademark in every country, a trademark owner must register its trademark rights in each and every individual country where it seeks protection. The following four [...]

How to Respond to a Trademark Cease and Desist Letter

Receiving a trademark cease and desist letter or infringement notice can be an unsettling event. There are many circumstances under which you may receive one, but they all have one common thread - if the allegations in the letter are true, they can sometimes be devastating for a business.  That being said, before becoming too [...]

Can You Trademark A Catchphrase?

A good catchphrase can go a long way toward establishing a recognizable brand for an individual, a character, and/or a business. For a business, a catchphrase is typically thought of more as a slogan, but what about something that’s frequently spoken by a person, say, in the course of their profession, or as part of a performance?

Should I Trademark My Business Name?

As an entrepreneur, you know that it’s important to be concerned with every aspect of your business, from your product or service to your brand to your balance sheet. Often, in the interest of the latter, owners will take stock of the costs and benefits of every expenditure, and may wonder whether a trademark for [...]

How to Select a Legally Strong Trademark

A legally strong trademark can end up being just as important to your business as offering a strong, high-quality product or service – if not more so. Therefore, it’s worth taking the time to learn more about what constitutes a legally strong trademark.  The Lanham Act, which is the name of the federal trademark law [...]

Obtaining International Trademark Registration and Protection: 4 Quick Facts

After you have filed for your US trademark, you may want to expand your trademark protection globally to other countries outside of the US. Whether you have a new business opportunity, are targeting new markets for penetration, or simply want to strengthen your trademark protections in the age of global commerce facilitated by the internet, [...]

Obtaining a Trademark for a Food Product in 3 Steps

A brand is a key component of a food company or product’s success. Rarely will a food product be the only one of its type on the market – in all likelihood, there are several other competitors selling a similar product, each with their own brand reputation and distinct qualities that set them apart to [...]

Am I Required By Law to Register My Trademark?

The federal law in the United States which governs trademarks (known as the Lanham Act) has rather stringent legal rules regarding trademarks: how they’re used, how they’re monitored, how they’re protected. One stipulation that they law does not have, however, is a strict requirement to register your trademark with the United States Patent and Trademark [...]