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Trademark FAQ’s

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Which International Classes Should I Include in My U.S. Trademark Application?

When filing a trademark with the United States Patent and Trademark Office (“USPTO”) you must file for specific goods and/or services in specific classes (called “International Classes”). Sounds simple enough, right? However, complicating this is the fact that the USPTO has 45 different classes (and two special designations for certification marks). Depending on the goods [...]

How to Protect Product Packaging using Copyrights, Design Patents, and Trade Dress

Product packaging and design can be protected through copyrights, design patents and trade dress.

Three Tips For European and UK Companies Filing U.S. Trademarks

Navigating the United States trademark filing system can be a daunting task for companies from the European Union or United Kingdom.  This is because the information required by the United States Patent and Trademark Office is typically more stringent than the trademark offices in the EU and UK. The following article discusses three main issues [...]

How to Properly Assign a Trademark to a New Business Entity

Transferring the ownership of a trademark can be complicated and an incorrect assignment can be fatal to a trademark registration.

Domain Name and UDRP Disputes – A Definitive Guide

Protect your trademark from cybersquatting by using the Uniform Dispute Resolution Policy ("UDRP")

What is an “Intent to Use” Trademark Application?

Although, in general, trademark rights are established by using the mark in commerce, depending on the timing of your business’ launch, an “Intent to Use” (ITU) application might be right for you.

Why Should You Register A Trademark Internationally? 4 Reasons

One of the most challenging aspects of protecting a trademark in the world today is protecting the trademark internationally. Because there is not a simple way to 'globally' register a trademark in every country, a trademark owner must register its trademark rights in each and every individual country where it seeks protection. The following four [...]

How to Respond to a Trademark Cease and Desist Letter

Receiving a trademark cease and desist letter or infringement notice can be an unsettling event. There are many circumstances under which you may receive one, but they all have one common thread - if the allegations in the letter are true, they can sometimes be devastating for a business.  That being said, before becoming too [...]

Can You Trademark A Catchphrase?

A good catchphrase can go a long way toward establishing a recognizable brand for an individual, a character, and/or a business. For a business, a catchphrase is typically thought of more as a slogan, but what about something that’s frequently spoken by a person, say, in the course of their profession, or as part of a performance?