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Our Analysis of Penn State’s Happy Valley Trademark Refusal

  Penn State University’s trademark application on ‘Happy Valley’ was initially refused on March 11, 2019 by the trademark office. The office action, USPTO code for refusing an application initially, was given for two main reasons. 1. The trademark office found the trademark to be geographically descriptive. As ‘Happy Valley’ is a commonly [...]

How to Identify Your Company’s Trademarks

The vast majority of questions our firm gets are about protecting business names, logos, and slogans with federal trademark filings. These are a great place to start, but there are many other things a business may want to protect. Is your business protecting the names of product and service lines? Two of the most common [...]

Rag & Bone Holdings Files a Trade Dress Application for the Number 44

  On February 22, the retail brand Rag & Bone Holdings made a trade dress filing for the number 44. Why would the retail brand want to make a filing for this number on the sleeve of bomber jackets? Well, the 44th president, Barack Obama, was recently seen wearing this style of jacket [...]

In-N-Out Sues Puma over “California Drive Thru Sneakers”

  The fast food chain In-N-Out has recently sued the sportswear brand Puma over a new release called the "California Drive Thru" Sneaker. As can be seen in the video above, the sneaker has palm tree patterned laces, along with red and gold details throughout. When compared to an In-N-Out store, the shoe, [...]

US Trademark Application Strategies for Foreign Companies

If you are a foreign entity considering filing a trademark in the United States, there are two very good reasons to use a local US trademark attorney as opposed to filing through the Madrid Protocol. 1. Filing directly through a US trademark attorney will likely result in a faster registration than if you file through [...]

Why Our Trademark Services Are Unique

One thing that makes our firm extremely special is the type of trademark search that we offer to our clients.  The trademark search we conduct is called a federal, state, and common law search. This looks through three different areas that could be a problem for the trademark you're considering using. A full federal trademark [...]

Sister Jean Trademark Application Contains Critical Errors

  If you recall last year’s March Madness tournament, the Loyola University of Chicago made it to the semifinals and the team chaplain, Sister Jean, received a lot of press. Sister Jean was shown on national television often during the tournament. So, in advance of the tournament this year, Loyola University has moved [...]

Why Everyone Should Be Monitoring Their Trademark

As a trademark attorney, the most difficult thing to convince our clients to do, is to engage us to monitor their trademark registrations that we’ve worked so hard to obtain. I understand the mentality. Once you obtain your trademark registration, you are eager to move onto other priorities in your business and decide to not [...]

New England Patriots Owner Robert Kraft has a Suspicious Trademark Registration on 19-0

Following the Super Bowl last week, I decided to look back over trademark filings the Patriots have made. In this video, I show a trademark registered by the Kraft Group LLC (presumably a company owned by Robert Kraft) for “19-0.” You’ll notice that the trademark was filed just days before the 2008 Super [...]

Which International Classes Should I Include in My U.S. Trademark Application?

When filing a trademark with the United States Patent and Trademark Office (“USPTO”) you must file for specific goods and/or services in specific classes (called “International Classes”). Sounds simple enough, right? However, complicating this is the fact that the USPTO has 45 different classes (and two special designations for certification marks). Depending on the goods [...]