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Gerben Law Firm's Trademark Blog


This trademark blog and informational section of the website is meant to provide you with answers to commonly asked questions about trademark searching, filing, and registration.

Why Should You Register A Trademark Internationally? 4 Reasons

One of the most challenging aspects of protecting a trademark in the world today is protecting the trademark internationally. Because there is not a simple way to ‘globally’ register a trademark in every country, a trademark owner must register its trademark rights in each and every individual country where it seeks protection. The following four […]

Obtaining International Trademark Registration and Protection: 4 Quick Facts

After you have filed for your US trademark, you may want to expand your trademark and brand protection globally to other countries outside of the US. Whether you have a new business opportunity, are targeting new markets for penetration, or simply want to strengthen your trademark protections in the age of global commerce facilitated by […]

How can a foreign company file a US trademark? The advantages and disadvantages of using the Madrid Protocol.

If you are a non-U.S. company doing international business, you’ve probably come across the Madrid Protocol as an option for filing trademarks for protection in a number of countries, including the United States.  That being said, a common question that is asked is whether a foreign business should use the Madrid Protocol to file a […]