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Gerben Law Firm's Trademark Blog


This trademark blog and informational section of the website is meant to provide you with answers to commonly asked questions about trademark searching, filing, and registration.

How to Register Your Trademark in China

Filing for trademark registration in another country may seem like a daunting task, but it could be one of the most critical decisions you make as a business owner. Your U.S. trademark offers you protection from infringement and counterfeiting in the United States, but those same protections do not apply in China unless you register […]

International Trademark Rights: What Do I Need to Know?

As a business owner or entrepreneur, you understand the importance of having a federally registered trademark in the United States. You are aware of the protections it provides your brand, and the value it holds as an asset to your business. In today’s global marketplace, it is often critical to protect your brand, not just […]

How to Avoid a Madrid Protocol Trademark Registration Refusal in the United States

The Madrid Protocol is an international filing system that allows members of the Protocol to file in multiple jurisdictions using the same, streamlined system. However, many international applicants face common refusals that increase risk, cause delays, and cost money to fix.

How to Register a Swedish Trademark in the United States

Swedish companies can use their EU registrations to register a trademark in the U.S., however, there are nuances to the US registration process that can cause delays or refusals to foreign companies.

Three Tips For European and UK Companies Filing U.S. Trademarks

Navigating the United States trademark filing system can be a daunting task for companies from the European Union or United Kingdom.  This is because the information required by the United States Patent and Trademark Office is typically more stringent than the trademark offices in the EU and UK. The following article discusses three main issues […]

Five Tips for International Trademark Owners Filing a Trademark in the U.S.

A foreign company filing a trademark in the United States can save significant time and costs by engaging a local US trademark attorney to assist with the application process.

Massive Wave of Fraudulent US Trademark Filings Likely Caused by Chinese Government Payments

As the USPTO deals with an increasing number of fraudulent filings, Gerben Law Firm’s investigation reveals Chinese subsidy programs for businesses and individuals who obtain U.S. trademark registrations.

Information Required From a Foreign Company To File a United States Trademark Application

Gerben Law Firm works extensively with international clients and their foreign counsel to assist with the filing of trademark applications in the United States (we serve as a local counsel in the United States in this capacity). Clients (and their attorneys) from over 30 countries have used Gerben Law Firm’s local counsel trademark services to […]

Thailand to Join the Madrid Protocol

Starting November 7th of this year, a 99th member will be added to the Madrid Protocol. Becoming the 115th country, Thailand will officially become a member of the Madrid Protocol. If you have ever wanted to expand your trademark rights to more than one country, you are probably familiar with the Madrid Protocol. If you […]

What Trademark Owners Need to Know About Brexit

On June 23, 2016, the United Kingdom voted on a public referendum to leave the European Union. This referendum, known as “Brexit” (a combination of Britain & Exit) and has put the future of British trade with other European Union members in a state of turmoil. However, its effects could reach far outside of Europe, […]

3 Tips for International Trademark and Brand Protection

As a business owner in today’s world it is likely that you are, at least, tangentially, in business internationally. That’s because you almost certainly have a website for your business, and that website theoretically gives the entire connected world access to your business, products, and services. While the opportunities of the online marketplace are certainly compelling, […]

Why Should You Register A Trademark Internationally? 4 Reasons

One of the most challenging aspects of protecting a trademark in the world today is protecting the trademark internationally. Because there is not a simple way to ‘globally’ register a trademark in every country, a trademark owner must register its trademark rights in each and every individual country where it seeks protection. The following four […]