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Gerben Law Firm's Trademark Blog


This trademark blog and informational section of the website is meant to provide you with answers to commonly asked questions about trademark searching, filing, and registration.

Understanding the China Trademark Database Search

As a trademark owner, you’ve probably learned of the benefits of registering your trademark in China. Whether you have existing customers in Shanghai or you are looking to manufacture your product in Beijing, your business could benefit from Chinese trademark protection. The first step in this process is to conduct a China trademark database search. […]

Canada’s June 2019 Trademark Law Changes – “Use” is No Longer Required and Other Highlights

Canada’s longstanding trademark laws are about to change. On June 17, 2019, Canadian trademark owners and applicants will see differences in how trademarks are approved, the cost to file, and the international application process, among other changes. The largest change to Canada’s trademark laws in recent history will better align with global trademark requirements and […]

Why Every U.S. Business Should Register Its Trademark in China

Today is our very first video from our new studio here at the office. I hope you are going to enjoy some of the videos we will be producing about trademark issues that come up in the future. For our very first video, I wanted to discuss [...]

Which International Classes Should I Include in My U.S. Trademark Application?

When filing a trademark with the United States Patent and Trademark Office (“USPTO”) you must file for specific goods and/or services in specific classes (called “International Classes”). Sounds simple enough, right? However, complicating this is the fact that the USPTO has 45 different classes (and two special designations for certification marks). Depending on the goods […]

How to Register Your Trademark in China

Filing for trademark registration in another country may seem like a daunting task, but it could be one of the most critical decisions you make as a business owner. Your U.S. trademark offers you protection from infringement and counterfeiting in the United States, but those same protections do not apply in China unless you register […]

International Trademark Rights: What Do I Need to Know?

As a business owner or entrepreneur, you understand the importance of having a federally registered trademark in the United States. You are aware of the protections it provides your brand, and the value it holds as an asset to your business. In today’s global marketplace, it is often critical to protect your brand, not just […]

How to Avoid a Madrid Protocol Trademark Registration Refusal in the United States

The Madrid Protocol is an international filing system that allows members of the Protocol to file in multiple jurisdictions using the same, streamlined system. However, many international applicants face common refusals that increase risk, cause delays, and cost money to fix.

How to Register a Swedish Trademark in the United States

Swedish companies can use their EU registrations to register a trademark in the U.S., however, there are nuances to the US registration process that can cause delays or refusals to foreign companies.

Three Tips For European and UK Companies Filing U.S. Trademarks

Navigating the United States trademark filing system can be a daunting task for companies from the European Union or United Kingdom.  This is because the information required by the United States Patent and Trademark Office is typically more stringent than the trademark offices in the EU and UK. The following article discusses three main issues […]

Five Tips for International Trademark Owners Filing a Trademark in the U.S.

A foreign company filing a trademark in the United States can save significant time and costs by engaging a local US trademark attorney to assist with the application process.

Massive Wave of Fraudulent US Trademark Filings Likely Caused by Chinese Government Payments

As the USPTO deals with an increasing number of fraudulent filings, Gerben Law Firm’s investigation reveals Chinese subsidy programs for businesses and individuals who obtain U.S. trademark registrations.

Information Required From a Foreign Company To File a United States Trademark Application

Gerben Law Firm works extensively with international clients and their foreign counsel to assist with the filing of trademark applications in the United States (we serve as a local counsel in the United States in this capacity). Clients (and their attorneys) from over 30 countries have used Gerben Law Firm’s local counsel trademark services to […]