Owning your own engineering firm is your chance to make your mark and do things your way. Strong name recognition can help you develop your business and set it up for long-term success. However, you should always know the risks and not cut corners - starting with protecting your trademarks.
Whenever you launch a new advertising or marketing campaign, you potentially open yourself up to trademark liability. Is your business at risk? Here are some best practices to help reduce the risk of trademark infringement when launching a new campaign.
Trademark protection is essential for physical therapists and their practices. By effectively securing trademark rights, including a federal trademark registration with the United States Patent and Trademark Office, physical therapists protect one of their most valuable assets - their brand. Protect Your Trademark Rights Work with an experienced attorney to protect one of your company's most [...]
Mobile apps are a multi-billion-dollar industry. Per one study, mobile apps grossed over 40 BILLION dollars in 2016 and that number is likely to grow. However, the competition within the industry is fierce and app developers need any advantage they can get to get ahead of competition. If you are an app developer, then there [...]
Private-Labeled Goods on Amazon.com: Protecting Your Trademarks and Defending Against Listing Hijacking
By: Eric Perrott, Esq. Amazon can be a cut-throat marketplace where winners and losers are decided by razor-thin margins. Amazon retailers battle each other selling well-known brands’, trying to find a lead on a supplier that can offer them better prices in order to undercut a competitor selling those same branded products. Often sellers wish [...]
You’re a software developer. You’ve worked hard on your product. All those hours, all that coding, all the design and testing. You put a lot into creating your software. Do you know how to protect what you’ve made? What is a trademark? In general, a trademark is legal protection for a name, design, logo, or [...]
The online marketplace Etsy.com has become a place where artisans and antique collectors not only sell their wares, but run full-fledged, dedicated businesses through the site. That’s how popular it now is. With that popularity has come, as Etsy continues to expand, a vast number of new sellers every day, looking to take advantage of [...]
Trademarking the name of your wine and distinctive elements of your wine’s identity – like the label – can help protect you and your business from such negative events. Here’s how you can do it.
It seems like you hear about a new one every other day: a software application, or app, that’s hit it big as the next new craze, whether it’s a game, a productivity enhancer, or something else entirely. There’s lots of room for success in developing an app – even if you intend to make it [...]
A logo design is often one of the most iconic identifiers of a brand. In fact, many logos are such a strong part of a company’s identity that consumers can recognize the brand based off of the imagery or design alone. Since your company’s logo can play such a huge role in distinguishing you and [...]