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Gerben Law Firm's Trademark Blog


This trademark blog and informational section of the website is meant to provide you with answers to commonly asked questions about trademark searching, filing, and registration.

Software Name Trademarks Are Crucial

You’re a software developer. You’ve worked hard on your product. All those hours, all that coding, all the design and testing. You put a lot into creating your software. Do you know how to protect what you’ve made? What is a trademark? In general, a trademark is legal protection for a name, design, logo, or […]

TTAB Generic Trademark Refusal: PC LAPTOPS is Generic for Computers and Computer Retail Stores

Generic words for goods and services can never gain trademark protection. Think THE BANK for a bank, FARMER’S MARKET for, say, a farmer’s market, or PC LAPTOPS for computers. The TTAB’s affirmed an examiner’s refusal, holding that the phrase PC LAPTOPS is generic for computer products and services. PC Laptops LLC filed two different applications […]

Should You Trademark (Protect) the Name of Your App?

APPs (or application software) are one of the biggest drivers of innovation for smartphones, both for users and developers. On the developer side, the relative ease of getting an APP into the store or marketplace for a particular device means that you can open up a vast audience for your program with very few roadblocks […]

Facebook Files Trademark for Its Own Brand of Drone

Social media giant Facebook recently filed a trademark for a brand of UAVs – unmanned aerial vehicles. These are typically referred to as “drones,” although their design, usage, and function can vary widely. Although Facebook has expressed interest in using UAVs or drones in the past, for various purposes, this filing is notable because it […]

Will Google Be Able to Trademark the Word Glass?

Google’s rollout of one of the first mainstream wearable technology devices – Google Glass – made a big splash in the technology sector. Generally, in the media and everyday conversation alike, it was referred to by that full name: Google Glass. Google, however, has made a contention, by filing an a trademark application through the […]

Apple’s Secret Trademark Filing in Trinidad and Tobago

If you were among the millions of fans staying up-to-date on Apple’s September 9th new product announcement event, you probably had a few expectations. It was no secret that a new phone was on the way, and Apple’s entry into the wearable tech market was heavily rumored to be unveiled. And sure enough, it was […]

5 Steps To Trademark An App

It seems like you hear about a new one every other day: a software application, or app, that’s hit it big as the next new craze, whether it’s a game, a productivity enhancer, or something else entirely. There’s lots of room for success in developing an app – even if you intend to make it […]

Trademark search for an APP or name of a software program

(The following is a summary of the video above). Hey everyone, this is Steve, Chief Paralegal here at Gerben Law Firm.  Today I am going to look at one important element to consider when running a trademark search for the name of an AP[...]

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