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About Josh Gerben, Esq.

Josh Gerben, Esq. is the founder and principal of Gerben Law Firm. In 2008, Mr. Gerben started the firm to provide high-quality trademark services at reasonable prices. Today, he is recognized by the World Trademark Review as a top trademark filer, having registered over 4,000 trademarks. The contents of this blog are for informational purposes only and may not be relied on as legal advice.

Can You Use a Trademark That Has Been Rejected by the USPTO?

Question: Can you use a trademark that has been rejected by the USPTO? Answer: Yes. If your trademark has been refused by the USPTO, you can still use it in the marketplace. However, if it was refused because the government considered it to be too similar to another mark, then it’s important to study the judgement carefully [...]

December 17th, 2019|

Miley Cyrus Files Trademark for “BANDIT AND BARDOT”

The company that owns all of Miley Cyrus' trademarks, Smiley Miley Inc., has filed a new trademark application for “BANDIT AND BARDOT.” The application, filed on December 1st, was drafted in such a way that the trademark appears to be the name of a new band. When filing trademarks for band names, artists will often [...]

December 16th, 2019|

Jaguars Quarterback Gardner Minshew Files 3 Trademarks

Jacksonville Jaguars Quarterback Gardner Minshew has filed three trademark applications for MISSISSIPPI MUSTACHE, MINSHEW MANIA, and MINSHEW MAGIC. Minshew filed all three applications on November 21st, during a period of downtime when Nick Foles was back under center for the Jacksonville Jaguars. Each of the new filings were made on a 1(b) basis, meaning that [...]

December 13th, 2019|

Is a Logo a Trademark?

Question: Is a logo a trademark? Answer: If your logo is used on product packaging or the top of your website to identify your company or services, it is a trademark that can be protected with a federal trademark registration. It’s important to note that if you want to protect your logo as a trademark, [...]

December 10th, 2019|

The Cost to Register a Trademark in China

Obtaining a Chinese trademark registration is a critical part of doing business outside the U.S.  Valuable protection against counterfeiting and infringement can be gained for very little upfront cost.  Typically, the cost to register a trademark in China is $850 in legal fees for applications in one or two classes, and government fees are $50 [...]

December 10th, 2019|

Which Trademark Symbol Should I Use?

Question: Which trademark symbol should you use? Answer: If you have obtained a federal registration for your trademark in the United States, you may use the "circled r" symbol: ® If you have not filed an application fore your trademark, or your trademark is still pending, you should use the small capital letters TM next [...]

December 5th, 2019|

What are the Economic Benefits of a Registered Trademark?

Trademarks offer not only legal benefits, but economic benefits as well.  The following are economic benefits of trademark registration: A registered trademark protects your investment from infringement. A registered trademark is needed for growth and expansion beyond your region. A registered trademark is a valuable asset that can increase in value over time. A registered [...]

December 4th, 2019|

The Benefits of Intent-to-Use Trademark Filings

An intent-to-use trademark application is a trademark filing made before you actually have any sales of your products or services in the marketplace. There are a few scenarios in which this type of filing is more beneficial than a standard in-use application. Three Reasons Intent-To-Use Applications Are Beneficial There are three main reasons that filing [...]

December 2nd, 2019|

5 Steps for Australian Businesses Registering a U.S. Trademark

The 5 steps needed to register a United States trademark as an Australian based business: File your trademark in Australia. Engage a US trademark attorney. Conduct a US trademark search. File your trademark with the USPTO. Properly maintain your US registration. File Your Trademark in Australia First If you haven’t already done so, begin the [...]

December 2nd, 2019|

What Is the Correct Filing Basis for Your Trademark?

What filing basis should you use in your trademark application? This is one of the most complicated and technical questions in any trademark application. First, you tell the government what trademark you'd like to register, then you answer the question about what goods and services you're going to be providing under the trademark. After that, [...]

November 29th, 2019|

Once I File My Trademark Application, Can I Add Additional Goods and Services Later On?

Question: Once I file my trademark application, can I add additional goods and services later on? Answer: No. Once a trademark application is filed, you may no longer add additional classes to it. If you need to protect your trademarks for new product or service offerings, you must file a another, separate application. A typical [...]

November 27th, 2019|

Is My U.S. Trademark Registration Protected Internationally?

A trademark registered in the U.S. will only protect you in trademark disputes that arise within the United States. The protections provided by a United States trademark will not apply to trademark issues outside the U.S. In order to receive trademark protections internationally, you must register your trademark in other countries. A U.S. Trademark does [...]

November 27th, 2019|