As a trademark attorney, the most difficult thing to convince our clients to do, is to engage us to monitor their trademark registrations that we’ve worked so hard to obtain. I understand the mentality. Once you obtain your trademark registration, you are eager to move onto other priorities in your business and decide to not [...]
Canada’s longstanding trademark laws are about to change. On June 17, 2019, Canadian trademark owners and applicants will see differences in how trademarks are approved, the cost to file, and the international application process, among other changes. The largest change to Canada’s trademark laws in recent history will better align with global trademark requirements and [...]
The 76ers recently had a big win at Oracle Arena, which led me to take a look at a trademark application by Joel Embiid for “The Process.” After reviewing the trademark, I have a prediction to make. This trademark application for THE PROCESS was filed by Joel Embiid back in October 2016 [...]
Following the Super Bowl last week, I decided to look back over trademark filings the Patriots have made. In this video, I show a trademark registered by the Kraft Group LLC (presumably a company owned by Robert Kraft) for “19-0.” You’ll notice that the trademark was filed just days before the 2008 Super [...]
Today is our very first video from our new studio here at the office. I hope you are going to enjoy some of the videos we will be producing about trademark issues that come up in the future. For our very first video, I wanted to discuss how important registering for a trademark in [...]
Your trademark is a valuable asset to your business. It represents your brand and distinguishes you from your competitors. The legal rights that come with having a registered trademark are essential to your long-lasting success in the marketplace. Consider how to protect your trademark with these 6 strategies. Choose a Strong Mark from the Start [...]
Filing for trademark registration in another country may seem like a daunting task, but it could be one of the most critical decisions you make as a business owner. Your U.S. trademark offers you protection from infringement and counterfeiting in the United States, but those same protections do not apply in China unless you register [...]
As a business owner or entrepreneur, you understand the importance of having a federally registered trademark in the United States. You are aware of the protections it provides your brand, and the value it holds as an asset to your business. In today’s global marketplace, it is often critical to protect your brand, not just [...]
Many in-house attorneys overpay outside counsel for trademark services. Our firm has identified three key areas where companies can save on cost when hiring outside trademark attorneys.
LegalZoom Boasts 250,000+ Trademark Filings, But Hires a Prestigious Law Firm to File its Trademarks
LegalZoom offers trademark filing services, yet uses experienced trademark attorneys to file its own trademarks. Why doesn't LegalZoom utilize its own 'do-it-yourself' approach?