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About Josh Gerben, Esq.

Josh Gerben, Esq. is the founder and principal of Gerben Law Firm. In 2008, Mr. Gerben started the firm to provide high-quality trademark services at reasonable prices. Today, he is recognized by the World Trademark Review as a top trademark filer, having registered over 5,500 trademarks. The contents of this blog are for informational purposes only and may not be relied on as legal advice.

Yeezy, LLC Files Trademarks for “WEST DAY EVER” and New Logo

Kanye West’s company, Yeezy, LLC, has filed two new trademark applications. The first application is for the phrase "WEST DAY EVER," which originated from a Kim Kardashian West tweet announcing the partnership between Gap and Yeezy, LLC. The company also filed a trademark application for a new logo that appears to be a graphic of [...]

July 1st, 2020|

Advantages of a U.S. Trademark Registration for Australian Businesses

If you are an Australian business owner currently considering applying for American trademark registration, you likely already have an idea of the myriad of benefits that a US trademark can provide you. Not only will the value of your trademark grow in correlation to your newly expanded business within the United States, but the registration [...]

June 30th, 2020|

Effective Strategies to Protect Your Intellectual Property

As a business owner, establishing an intellectual property portfolio that consists of the trademarks, copyrights, and patents that are relevant to your business should be at the forefront of your mind. These valuable assets not only protect your products and branding from competitors, but are often considered highly valued investments that represent the consumer goodwill [...]

June 23rd, 2020|

Starting A Business in Philadelphia? Protect Your Brand Locally

As a business owner in Philadelphia, you understand the nuances of a competitive marketplace and the significance of recognizable branding. Your name, logo, and slogan are all key components that represent your company’s reputation and goodwill among your consumer base. As your business grows inside the city and beyond, it is more important than ever [...]

June 23rd, 2020|

Puma Opposes Nike’s “FOOTWARE” Trademark Application

Puma has filed a “notice of opposition” against Nike’s trademark application for “FOOTWARE.” This case originated back in March 2019, when Nike filed a trademark application with the USPTO for the term FOOTWARE. In the application, Nike stated that it intended to use the “FOOTWARE” trademark in association with internet of things enabled products (such [...]

June 22nd, 2020|

5B Artists + Media Files Trademarks for “ROCK AGAINST RACISM”

5B Artists + Media has filed three new trademark applications for “ROCK AGAINST RACISM.” This company manages popular metal and rock bands including Slipknot, Megadeath and Flogging Molly. The applications, just filed on June 15th, indicate that 5B Artists + Media intends to use the “ROCK AGAINST RACISM” trademark for offering live music concerts and [...]

June 19th, 2020|

Philonise Floyd Files Trademark Application for “The George Floyd Foundation”

Philonise Floyd, the brother of George Floyd, has filed a trademark application for “THE GEORGE FLOYD FOUNDATION.” It appears that Philonise is planning to set-up a foundation in his brother's name to advocate for police reform and social justice initiatives. The trademark was just filed with the USPTO on June 12 for a variety of [...]

June 18th, 2020|

Kobe Bryant, LLC Files 3 New Trademark Applications

Kobe Bryant’s family has filed three new trademark applications since his tragic passing. The filings were made by Kobe Bryant, LLC, an entity that was created just a few months ago. The most recent application was filed on June 6 for a logo that consists of Kobe’s signature, the number 24 and his name in [...]

June 9th, 2020|

What are the U.S. Trademark Registration Requirements?

As an individual or business considering a trademark application, it is important to understand all of the basic requirements that must be met prior to submission. There are several motivations behind applying for a federal trademark registration, and regardless of what your initial intent may be, investing in a trademark can be one of the [...]

May 27th, 2020|

Canadian Trademark Renewal Requirements

As the owner of a trademark, you understand the significance of the legal protections that are afforded to your company and your brand through the registration. Widening the growth potential of your business often means looking beyond the borders of the United States and seeking international trademark registrations. For those looking to broaden their business [...]

May 18th, 2020|

Caution: Trademark Renewal Scams

Our law firm received an email recently in which the subject line read “Real? Or not real?”; it was a message from a longtime client inquiring about a letter they had received in the mail. The notice claimed that the client’s trademark was up for renewal and requested substantial payment in order to file it. [...]

May 11th, 2020|

LA Clippers File Trademarks for “WIN THE WAIT”

The LA Clippers filed two trademark applications for “WIN THE WAIT” on April 27. These applications come just a few weeks after a Twitter video of coach Doc Rivers was posted in which he told his team to find ways to ‘win the wait’ while games are canceled. One application is drafted in a way [...]

May 4th, 2020|