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About Josh Gerben, Esq.

Josh Gerben, Esq. is the founder and principal of Gerben Law Firm. In 2008, Mr. Gerben started the firm to provide high-quality trademark services at reasonable prices. Today, he is recognized by the World Trademark Review as a top trademark filer, having registered over 5,500 trademarks.The contents of this blog are for informational purposes only and may not be relied on as legal advice.

Comprehensive List of NFT Trademark Filings

Non-fungible tokens (NFTs) are rising in popularity.  This has lead to an increase in the number of trademark filings around NFT brands at the USPTO. NFTs represent unique digital items such as digital art, audio, video, and other creative works that can be purchased using blockchain technology. Recently, entities like the Chainsmokers and Andy Warhol's [...]

April 1st, 2021|

WNBA Abandons “WUBBLE” Trademark After Challenge From WUBBLE Ball

Last year, the WNBA filed a trademark application for "WUBBLE." This was the WNBA's version of the "Bubble" for the WBNA's season in 2020. While the WNBA's application was approved by the USPTO for registration, in January 2021 and the makers of the WUBBBLE Ball subsequently filed an "extension of time to oppose" the application.  [...]

March 11th, 2021|

3 Steps to Trademark a Logo in the U.K.

Your logo is one of the key elements of your branding. Through its stylization and design, it embodies your business and helps your products and services standout to your customer base. Something this valuable to your company necessitates protection, and one of the best ways to safeguard your logo is obtaining a trademark registration for [...]

March 10th, 2021|

NCAA Seeks Cancellation of “VASECTOMY MAYHEM” Trademark

The NCAA has filed a Petition for Cancellation against the trademark owned by a Virginia Urology practice for "VASECTOMY MAYHEM." The registration was issued in September 2020 for vasectomy services. Now, what does the NCAA have to do with vasectomies? According to the cancellation petition, the NCAA alleged Virginia Urology started off by using "Vasectomy [...]

March 10th, 2021|

Can Intellectual Property Be Sold?

Just like any other kind of property, intellectual property is able to be bought and sold. Unlike physical property, however, there is an added complexity to IP transactions that coincides with the transfer of the intangible value that it possesses. The price tag set on your trademarks, copyrights, or patents is determined by numerous factors, [...]

February 25th, 2021|

Taylor Swift Files 25 Trademark Applications for “TAYLOR’S VERSION”

Taylor Swift's company, TAS Rights Management, filed 25 trademark applications on February 10th and 11th for variations of "TAYLOR'S VERSION." Swift announced that she will be re-recording all six albums made under her previous label, Big Machine Records, all of which have since been sold to Shamrock Capital. Not only did Swift file "TAYLOR'S VERSION" [...]

February 16th, 2021|

How to Protect Trademarks in China

China, home to one of the largest economies in the world, is often a business’s first target when looking to file international trademarks. However, the rigors of successfully filing and maintaining a trademark registration in such a competitive market are many. In order to protect your trademark in China, it is imperative that you understand [...]

February 1st, 2021|

What to Do If Your Trademark is Infringed Upon

The primary motivation for seeking a trademark registration is often the protection that it can provide, typically in order to prevent infringement upon the registered mark. Regardless of the circumstances, dealing with trademark infringement when it does occur can be a daunting task. So, what should you do if another party is using your trademark? [...]

January 22nd, 2021|

Overview of Intellectual Property Laws

When discussing the trademarks, copyrights, and patents that may be needed for your business endeavors, the phrase “intellectual property” may also accompany these conversations. As you look to safeguard the brand you have built, it is critical to know how intellectual property law applies to your company. At its core, intellectual property law seeks to [...]

January 20th, 2021|

Law Firm Donations to Republicans Who Objected to the Electoral College Count

Following the January 6 riot on Capitol Hill, many Republican members of Congress still proceeded with objecting to the 2020 electoral college count. The actions taken by these members of Congress clearly threatened the United States' sacred tradition of a peaceful transfer of power.  In response, many companies have agreed to cease future political donations [...]

January 14th, 2021|

NFL Opposes XFL’s Trademark for Houston Roughnecks Logo

The NFL, which still owns trademark rights around the Houston Oilers trademarks, has filed an opposition against the XFL’s trademark application for the Houston Roughnecks logo. In the documents filed on December 28, the NFL contends that the Roughnecks logo is too similar to that of the former Houston Oilers team. The Houston [...]

January 8th, 2021|

How Much Does It Cost to Register an International Trademark?

For any growing company, pursuing business ventures outside of their home country is a natural progression of their expansion. Once your business has begun to consider commerce across borders—or, perhaps, has already started investing in international pursuits—it is time to consider what protections are in place for the business name and branding elements that are [...]

January 6th, 2021|
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