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About Josh Gerben, Esq.

Josh Gerben, Esq. is the founder and principal of Gerben Law Firm. In 2008, Mr. Gerben started the firm to provide high-quality trademark services at reasonable prices. Today, he is recognized by the World Trademark Review as a top trademark filer, having registered over 4,000 trademarks. The contents of this blog are for informational purposes only and may not be relied on as legal advice.

How to Copyright Your Website

If you are a business owner or blogger seeking protection for your website, you should begin the process to copyright your site by registering with the U.S. Copyright Office.  Here are the 5 steps to copyright a website: Determine the ownership of the website’s content. Determine what can be copyrighted. Work with an experienced copyright [...]

October 15th, 2019|

Amazon Files Extensive Trademark Application for “ALEXA”

Amazon has filed a new trademark application for the “ALEXA” brand. The application, filed on September 27, indicates that Amazon is planning to offer an extensive line of household items with the "ALEXA" name. Originally a voice device used with Amazon Echos, the new application suggests that the name will extend to physical items such [...]

October 11th, 2019|

Why Foreign Companies Should Register a Trademark in the U.S.

If you are a foreign business owner looking to tap into the large consumer market in the United States, begin by first registering your trademark with the USPTO.  It is important to file your trademark application in the U.S. as soon as possible to prevent others from registering a similar mark.  If you already have [...]

October 2nd, 2019|

How to Conduct a Proper Trademark Search

Before registering your trademark with the USPTO, it’s important to conduct a trademark search to ensure no one else is currently using your mark. While there are many “free” online search services, these are more often than not insufficient to identity all possible issues with your trademark. At Gerben Law Firm, one of our biggest [...]

October 2nd, 2019|

Why Every Business Should Register Their Trademarks

If you own or manage a business, you have at least one trademark- the name of your company. In addition to that, you most likely have product and service names, logos, slogans, and other trademarks that are valuable assets to your business. In order to protect these trademarks, it’s important to register them with the [...]

September 30th, 2019|

Philadelphia Eagles Still Seeking “PHILLY SPECIAL” Trademark

Nearly a year and a half after Super Bowl LII, the Philadelphia Eagles’ trademark application for "PHILLY SPECIAL" is still pending before the USPTO. Back in 2017, immediately following Super Bowl LII, 10 trademark applications for "Philly Special" were filed by 10 different companies. It took the Eagles nearly 11 days to file their own [...]

September 26th, 2019|

5 Trademark Considerations for Beauty Brands

In the health and beauty industry, branding is everything.  A strong brand leads to greater customer loyalty, which you know is essential to your growth in the industry.  For this reason, it is crucial for you to protect your brand through federal trademark registration in the United States.  The following trademark tips for beauty brands [...]

September 25th, 2019|

How to Select a Strong Brand Name

When it comes to selecting a name for a brand, product, or service, trademark attorneys often take a different approach than most marketers. Our main consideration is whether or not a name is unique enough to be protected with a federal trademark registration. However, finding a name that aligns with your brand, while still being [...]

September 17th, 2019|

3 Benefits of Chinese Trademark Registration for Foreign Companies

Chinese trademark registration provides many benefits to foreign-based companies.  Many businesses, through manufacturing, distribution, and sales, will likely do business in China at some point.  Therefore, it is best to obtain trademark registration in China as soon as possible, in order to avoid bad faith registrations and protect against counterfeiting. As your business grows, it [...]

September 17th, 2019|

The UFC Files Trademarks for “BADDEST MOTHERFUCKER”

On September 11, the UFC filed a series of trademark applications for the phrase 'BADDEST MOTHERFUCKER’ under the entity Zuffa, LLC. Among the list of goods and services to be offered under the mark are entertainment services, including live stage shows and mixed martial arts events, toys and action figures, and championship belts. [...]

September 13th, 2019|

USPTO Refuses Ohio State’s “THE” Trademark

Back on August 8 of this year, The Ohio State University filed a trademark application for the word "THE," claiming the mark was being used for a brand of clothing. Now, the USPTO has issued an initial refusal of the University's application, citing two main issues with filing. First, the USPTO found that a prior [...]

September 11th, 2019|

Do I Need an Attorney to Register a U.S. Trademark?

As of August 3rd, 2019, the USPTO will now require foreign trademark registrants to hire a U.S. trademark attorney to file their applications. Though it is highly recommended, United States citizens, permanent residents, and those filing through the Madrid Protocol are not required to work with a trademark attorney at this time. As you prepare [...]

September 10th, 2019|