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About Gerben Law Firm

The Gerben Law Firm trademark blog is edited and authored by the firm's attorneys and staff. Since 2008, Gerben Law Firm's trademark attorneys have assisted thousands of clients obtain federal trademark registrations. Please contact our trademark attorneys if you have any questions about your specific matter. Consultations are always complimentary. The contents of this blog are for informational purposes only and may not be relied on as legal advice.

Supreme Court To Decide if Law Preventing Registration of Disparaging Trademarks is Unconstitutional

The Supreme Court recently granted cert (meaning that they agreed to hear arguments) in Lee v. Tam, a case challenging the United States Patent and Trademark Office’s ban on the registration of ‘disparaging’ trademarks. The Supreme Court will hear arguments on this issue, but denied the request of the owners of the Washington Redskins’ trademarks [...]

November 29th, 2016|

Private-Labeled Goods on Amazon.com: Protecting Your Trademarks and Defending Against Listing Hijacking

By: Eric Perrott, Esq. Amazon can be a cut-throat marketplace where winners and losers are decided by razor-thin margins. Amazon retailers battle each other selling well-known brands’, trying to find a lead on a supplier that can offer them better prices in order to undercut a competitor selling those same branded products. Often sellers wish [...]

August 24th, 2016|

Trademark Registration: Company Name vs. Product Name

Learn how to protect the name of your product and the name of your company.

August 23rd, 2016|

How to Protect Your Amazon Store Against Infringers and Product HiJackers

By: Eric Perrott, Esq. As the holiday season approaches, sellers on Amazon.com are preparing for the huge wave of online sales that will likely make up a significant percentage of total sales for the entire year. Tis’ the season, however, for unscrupulous infringers to steal a successful seller’s trademarks and copyrighted works in order to [...]

August 21st, 2016|

How to Respond to Descriptiveness Refusal on a Trademark Application

Did your company receive an Office Action refusing your trademark registration based on the grounds that it is “merely descriptive” under Section 2(e)(1) of the Lanham Act? Think carefully before accepting the Examiner’s “descriptiveness” decision.

August 19th, 2016|

Amazon Product Listing Hijacked? 4 Ways to Go On the Offensive

Amazon is one of the biggest online marketplaces in the United States. The profit margins on products can often be razor thin as multiple sellers continuously attempt to undercut each other’s prices in order to attract customers. As a result, many Amazon sellers offer their own branded items to differentiate themselves from the competition. Selling [...]

August 18th, 2016|

3 Reasons to Trademark the Name of Your Construction Management Company

As cities across the U.S. either experience a continued boom or a period of strong, aggressive rebuilding, construction management has moved to the forefront as an industry. Experts in the field are taking hands-on experience to developers, contractors, and other builders to maximize efficiency, quality, and opportunity in the structures they are building. Owners of [...]

July 20th, 2015|

SWATCH and Samsung Battle Over SWA Wearable Tech Mark and More New and Noteworthy Filings with the TTAB

So far, July has been a steady month at the Trademark Trial & Appeal Board. 302 trademark notice of oppositions and cancellation petitions were filed from July 1st to July 16th. The July filing numbers are almost identical to June’s for the same range. In June, 298 proceedings were filed. A note on formatting - if multiple [...]

July 20th, 2015|

Handling Trademark Infringement Claims on Facebook

Facebook Pages form the backbone of one of the most important social media strategies your business can pursue. Pages are Facebook’s name for dedicated business presences on their site - a place where you can provide company details, information, offers, and more, all in the interest of forming a greater connection with your customers and [...]

July 11th, 2015|

How to Trademark Your Financial Services Business Name

Financial service companies should consider protecting their names and brands. Learn more about financial services trademarks.

July 5th, 2015|