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About Gerben Law Firm

The Gerben Law Firm trademark blog is edited and authored by the firm's attorneys and staff. Since 2008, Gerben Law Firm's trademark attorneys have assisted thousands of clients obtain federal trademark registrations. Please contact our trademark attorneys if you have any questions about your specific matter. Consultations are always complimentary. The contents of this blog are for informational purposes only and may not be relied on as legal advice.

Top 4 Trademark Tips for App Developers

Mobile apps are a multi-billion-dollar industry. Per one study, mobile apps grossed over 40 BILLION dollars in 2016 and that number is likely to grow. However, the competition within the industry is fierce and app developers need any advantage they can get to get ahead of competition. If you are an app developer, then there [...]

April 26th, 2017|

Supreme Court: Copyright Protection Extends to Uniform Designs

One day, while browsing through a competitor’s marketing catalog, a manufacturer of cheerleading uniforms came across cheerleading uniforms that were very similar to the company’s designs. This is how a dispute between two cheerleading uniform companies started, a case that went all the way to the Supreme Court and could have drastic implications in many [...]

April 21st, 2017|

Celebrities File Trademarks to Protect Their Children’s Names – Should You?

In the United Kingdom, Victoria and David Beckham have registered the name of their five year old daughter, Harper, with the United Kingdom Intellectual Property Office.  Across the pond in the United States, Jay-Z and Beyoncé have recently applied to register their daughter’s name, Blue Ivy, with the United States Patent & Trademark Office for [...]

April 19th, 2017|

NCAA Increasingly Protective over MARCH MADNESS® Trademark

When you hear “March Madness,” it can only mean one thing: the National Collegiate Athletic Association (“NCAA”) National Championship Tournament. From its humble beginnings to its widely-known usage today, the NCAA’s March Madness® trademark represents a valuable asset that the NCAA fiercely protects. In fact, over 85% of the NCAA’s yearly budget comes from the [...]

March 27th, 2017|

How to Protect Your Trademark in the Health Care Industry

The health care industry is one of the fastest growing industries in the world. There is always a need for quality medical care and the industry is getting more and more crowded with new companies trying to make a splash and old companies trying to make sure that they are not getting ‘crowded out’ of [...]

March 26th, 2017|

Companies Developing Virtual Reality Technology Should Also Develop Their Brands

Virtual reality technology is changing the face of media as we know it. As companies fight tooth-and-nail to protect the underlying technology through patents (for example, encoders and hardware) and copyrights (for the software), companies should not forget to develop a sound brand strategy that involves trademark clearance and protection. The adoption of new technology [...]

March 13th, 2017|

Trademark Oppositions: Extensions of Time to Oppose Explained

Have you received a notice that someone has filed for an extension of time to oppose your trademark application with the Trademark Trial Appeal Board? You may be thinking: What does this mean? Am I getting sued? What are the next steps? Didn't My Trademark Application Already Get Approved by the [...]

January 15th, 2017|

USPTO Trademark Office Action Responses: Section 2(d) Refusal

  If you applied to register your trademark, you may receive a notice in your e-mail inbox that looks like this: UNITED STATES PATENT AND TRADEMARK OFFICE (USPTO) IMPORTANT NOTICE REGARDING YOUR U.S. TRADEMARK APPLICATION USPTO OFFICE ACTION (OFFICIAL LETTER) HAS ISSUED ON 00/00/2016 FOR U.S. APPLICATION SERIAL NO.0000000 Please follow the instructions below: (1)  TO READ THE [...]

January 8th, 2017|

Trademark Office Actions: Analyzing a Likelihood of Confusion Refusal

If you have filed a trademark application, there is a chance the United States Patent and Trademark Office may deny your application based on a prior trademark that another person or company registered before you filed your trademark application. This is called a "likelihood of confusion" rejection under Section 2(d) of the Lanham Act, the [...]

December 27th, 2016|

Kardashians File to Stop Blaq Chyna from Registering “Kardashian” Trademark

UPDATE (04/3/2017): The Trademark Trial and Appeal Board has sustained the Kardashian's Notice of Opposition after Blac Chyna failed to respond to the pleading. In the Notice of Default Judgement, the TTAB held: On January 20, 2017, the Board issued a notice of default to Applicant because no answer had been filed. No response to the [...]

December 15th, 2016|