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About Gerben Law Firm

The Gerben Law Firm trademark blog is edited and authored by the firm's attorneys and staff. Since 2008, Gerben Law Firm's trademark attorneys have assisted thousands of clients obtain federal trademark registrations. Please contact our trademark attorneys if you have any questions about your specific matter. Consultations are always complimentary. The contents of this blog are for informational purposes only and may not be relied on as legal advice.

Protecting the Name of Your Etsy Store

Learn how to protect your Etsy store name using trademark law and common mistakes made during the process.

September 12th, 2018|

Nickelodeon Doubles Down on “Double Dare” Trademark Dispute

A trademark battle, perhaps with slime included, is in the works. If you grew up in the 80s, chances are you heard about a game show called "Double Dare" where kid contestants had to complete crazy physical challenges, and would most likely end up getting slimed (at least once) by the end of the show.  [...]

September 10th, 2018|

How the Philadelphia Eagles Fumbled a ‘PHILLY SPECIAL’ Trademark Filing

The Philadelphia Eagles trademark application for PHILLY SPECIAL has been denied. The team faces a long road to obtaining a trademark registration on the phrase.

August 28th, 2018|

What is a Notice of Suspension Due to Prior Pending Trademark Application?

A Notice of Suspension for Prior Pending Applications is a common response from the USPTO and it means that another trademark application has been filed that may prevent your registration.

July 20th, 2018|

DJ Khaled Sues Company Over Trademark Applications that Use His Son’s Name

DJ Khaled files legal action to stop company from using his son's name as a trademark.

June 29th, 2018|

USPTO Launches Fake Specimen Informant Program

The USPTO is cracking down on fake and doctored specimens - and with the announcement of its newest pilot program, you can help.

March 26th, 2018|

How To Protect the Brand Name of Your Engineering Firm

Owning your own engineering firm is your chance to make your mark and do things your way. Strong name recognition can help you develop your business and set it up for long-term success. However, you should always know the risks and not cut corners - starting with protecting your trademarks.

February 23rd, 2018|

Super Bowl, Superbowl, Superb Owl: Does a space make a difference in a trademark?

Can a space make a difference? This article explores the impact a space can make on the commercial impression of a trademark.

February 21st, 2018|

Makeup Manufacturer Hard Candy drops Trademark Application for #MeToo

Makeup company Hard Candy learned the hard way that a simple trademark application can quickly turn into a PR nightmare. Hard Candy isn't the first (and won't be the last) company to get in trouble for attempting to claim exclusive rights in a grassroots phrase, but the backlash is still significant (and may have been avoidable.)

January 25th, 2018|

Las Vegas Golden Knights Trademark Filings Opposed by US Army

Launching a new sports franchise can be tough. Deciding on a name for that sports franchise? It may be even tougher. The U.S. Army filed an opposition against the Las Vegas Golden Knights hockey franchise.

January 23rd, 2018|

Trademarks and Advertising: What Do You Need to Know?

Whenever you launch a new advertising or marketing campaign, you potentially open yourself up to trademark liability. Is your business at risk? Here are some best practices to help reduce the risk of trademark infringement when launching a new campaign.

January 21st, 2018|

Information Required From a Foreign Company To File a United States Trademark Application

Gerben Law Firm works extensively with international clients and their foreign counsel to assist with the filing of trademark applications in the United States (we serve as a local counsel in the United States in this capacity). Clients (and their attorneys) from over 30 countries have used Gerben Law Firm's local counsel trademark services to [...]

December 30th, 2017|