Product packaging and design can be protected through copyrights, design patents and trade dress.
Alfonso Ribeiro, known for his role as Carlton Banks on Fresh Prince, has sued the creators of Fortnite and the NBA 2K series for using the “Carlton Dance” as an unlockable character celebration dance. But is a dance move protectable?
In today’s digital world, board games are thriving. Learn more about how game developers can protect their trademarks.
The Madrid Protocol is an international filing system that allows members of the Protocol to file in multiple jurisdictions using the same, streamlined system. However, many international applicants face common refusals that increase risk, cause delays, and cost money to fix.
In some cases, a holding company may be beneficial to a trademark owner. But is a holding company right for you? Find out more about the purpose of holding companies in this article.
Once you have completed the process of applying for and being granted a trademark registration with the U.S. Patent and Trademark Office, a trademark owners’ responsibilities are not over. There are three critical items needed to properly care for and maintain a federally registered trademark.
The U.S. Customs and Border Protection division of the Department of Homeland Security has a program that allows U.S. trademark registration owners to provide information and training to border agents to identify and stop counterfeit goods from entering the country. Are you protected?
L.A. Gear, the shoe brand most well-known for its introduction of lights embedded in the soles of its sneaker, has been very busy over the years at the U.S. Patent and Trademark Office (USPTO). While the brand does not enjoy the pop-culture status it once had in the 80's, its continued robust trademark enforcement campaign [...]
A marketing strategist’s job is to come up with clever, attention-catching brand strategies and marketing campaigns to generate publicity. Although the International House of Pancake’s (IHOP) recent name-change stunt did just that, the trademark legal strategy behind the name for the Los Angeles-based company raises some questions. According to media reports, consumers’ interest [...]
Swedish companies can use their EU registrations to register a trademark in the U.S., however, there are nuances to the US registration process that can cause delays or refusals to foreign companies.
Navigating the United States trademark filing system can be a daunting task for companies from the European Union or United Kingdom. This is because the information required by the United States Patent and Trademark Office is typically more stringent than the trademark offices in the EU and UK. The following article discusses three main issues [...]
A foreign company filing a trademark in the United States can save significant time and costs by engaging a local US trademark attorney to assist with the application process.