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Eric Perrott, Esq.

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About Eric Perrott, Esq.

Eric is a trademark and copyright attorney committed to providing high-quality legal services for any sized budget. Eric’s ability to counsel clients through any stage of trademark and copyright development and protection allows him to provide his clients with personalized advice and unique analysis. Eric can be reached directedly at: eperrott [at] gerbenlawfirm.com The contents of this blog are for informational purposes only and may not be relied on as legal advice.

How to Use, Maintain, and Protect a Trademark Registration

Once you have completed the process of applying for and being granted a trademark registration with the U.S. Patent and Trademark Office, a trademark owners’ responsibilities are not over. There are three critical items needed to properly care for and maintain a federally registered trademark.

October 9th, 2018|

Examining the Validity of the Trademark Application for IHOB filed by IHOP

A marketing strategist’s job is to come up with clever, attention-catching brand strategies and marketing campaigns to generate publicity. Although the International House of Pancake’s (IHOP) recent name-change stunt did just that, the trademark legal strategy behind the name for the Los Angeles-based company raises some questions. According to media reports, consumers’ interest [...]

September 7th, 2018|

Three Tips For European and UK Companies Filing U.S. Trademarks

Navigating the United States trademark filing system can be a daunting task for companies from the European Union or United Kingdom.  This is because the information required by the United States Patent and Trademark Office is typically more stringent than the trademark offices in the EU and UK. The following article discusses three main issues [...]

August 16th, 2018|
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