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About Colleen Wellington, Esq.

Colleen Wellington is an Associate Attorney with Gerben Law Firm, PLLC. Prior to and throughout law school she worked with an international intellectual property trade association, serving owners of patents, trademarks, copyrights, and trade secrets.

How to Avoid a Madrid Protocol Trademark Registration Refusal in the United States

The Madrid Protocol is an international filing system that allows members of the Protocol to file in multiple jurisdictions using the same, streamlined system. However, many international applicants face common refusals that increase risk, cause delays, and cost money to fix.

October 31st, 2018|

How to Use, Maintain, and Protect a Trademark Registration

Once you have completed the process of applying for and being granted a trademark registration with the U.S. Patent and Trademark Office, a trademark owners’ responsibilities are not over. There are three critical items needed to properly care for and maintain a federally registered trademark.

October 9th, 2018|

Who Owns L.A.? Why L.A. Gear’s Campaign to Monopolize the “L.A.” Trademark Will Likely Fail

L.A. Gear, the shoe brand most well-known for its introduction of lights embedded in the soles of its sneaker, has been very busy over the years at the U.S. Patent and Trademark Office (USPTO). While the brand does not enjoy the pop-culture status it once had in the 80's, its continued robust trademark enforcement campaign [...]

October 3rd, 2018|

Examining the Validity of the Trademark Application for IHOB filed by IHOP

A marketing strategist’s job is to come up with clever, attention-catching brand strategies and marketing campaigns to generate publicity. Although the International House of Pancake’s (IHOP) recent name-change stunt did just that, the trademark legal strategy behind the name for the Los Angeles-based company raises some questions. According to media reports, consumers’ interest [...]

September 7th, 2018|

Three Tips For European and UK Companies Filing U.S. Trademarks

Navigating the United States trademark filing system can be a daunting task for companies from the European Union or United Kingdom.  This is because the information required by the United States Patent and Trademark Office is typically more stringent than the trademark offices in the EU and UK. The following article discusses three main issues [...]

August 16th, 2018|

How to Choose a Strong Trademark in the Snack Food Industry

Learn tips and tricks on how to choose a strong trademark in the snack-food industry.

June 16th, 2018|

Domain Name and UDRP Disputes – A Definitive Guide

Protect your trademark from cybersquatting by using the Uniform Dispute Resolution Policy ("UDRP")

June 2nd, 2018|

Coachella is Enforcing its Trademark Against Other ‘Chella’-Branded Events

The Los Angeles Times reported recently that Goldenvoice, the owners of the COACHELLA trademark, is not shy when it comes to enforcing its trademark ‘Coachella’ - it has filed trademark lawsuits against other companies who wish to host festivals whose marketing names end in ‘chella’.

May 1st, 2018|

How to Protect Your Start-Up with a Trademark

As an entrepreneur, there are several factors to consider when preparing to launch your start-up. One of these factors, that is often overlooked, is how to use federal trademark law to protect your business as you build your brand.

April 15th, 2018|

The Benefits of an Incontestable Trademark

Trademark owners should consider filing for incontestable status whenever possible. Learn more about incontestability and the potential benefits.

April 6th, 2018|