QUESTIONS? Gerben Law Firm has thousands hundreds of companies register their trademarks. Contact Us! Strong trademarks and branding are key to a successful snack product. In 2018 alone, snack food was a 42 billion dollar industry in the United States. Needless to say, U.S. consumers take their snacking seriously, and unlike a lot of other [...]
If someone is using a domain that includes your company's trademark you have probably thought about taking legal action to recover the domain. The most common way to do this is through the UDRP (Uniform Domain-Name Dispute Resolution Policy). A proceeding through the UDRP is commonly referred to as a "domain dispute." The UDRP is available [...]
Coachella’s 2018 Music Festival wrapped up last weekend a couple of hours outside of Los Angeles. The event can be loosely compared to this generation’s Woodstock in its extensive list of musical guests but also in its cultural impact. This year’s celebrity-studded event featured awe-inspiring feats of performance by Beyonce and other memorable moments, [...]
As an entrepreneur, there are several factors to consider when preparing to launch your start-up. One of these factors, that is often overlooked, is how to use federal trademark law to protect your business as you build your brand. Choosing a brand name for your start-up Although it is tempting to hit the ground running [...]
The “five year” anniversary of a trademark registration is an important one. Your first renewal is due and, if you have been using the mark consistently, you are now eligible for “incontestability” status on your registration. While the word, “incontestability” elicits the impression of invincibility, this word is somewhat misleading as this status does not [...]
Now that the offensive ban has been deemed "unconstitutional," the floodgates are open for offensive trademark, including applications including offensive words used by the President of the United States.
How do you file a trademark application? Should you hire an attorney? This article discusses the overview of the registration process and helpful tips about filing a trademark application with the United States Patent and Trademark Office.
Although, in general, trademark rights are established by using the mark in commerce, depending on the timing of your business’ launch, an “Intent to Use” (ITU) application might be right for you.