When filing a trademark with the United States Patent and Trademark Office (“USPTO”) you must file for specific goods and/or services in specific classes (called “International Classes”). Sounds simple enough, right? However, complicating this is the fact that the USPTO has 45 different classes (and two special designations for certification marks). Depending on the goods [...]
Product packaging and design can be protected through copyrights, design patents and trade dress.
The Madrid Protocol is an international filing system that allows members of the Protocol to file in multiple jurisdictions using the same, streamlined system. However, many international applicants face common refusals that increase risk, cause delays, and cost money to fix.
Once you have completed the process of applying for and being granted a trademark registration with the U.S. Patent and Trademark Office, a trademark owners’ responsibilities are not over. There are three critical items needed to properly care for and maintain a federally registered trademark.
L.A. Gear, the shoe brand most well-known for its introduction of lights embedded in the soles of its sneaker, has been very busy over the years at the U.S. Patent and Trademark Office (USPTO). While the brand does not enjoy the pop-culture status it once had in the 80's, its continued robust trademark enforcement campaign [...]
A marketing strategist’s job is to come up with clever, attention-catching brand strategies and marketing campaigns to generate publicity. Although the International House of Pancake’s (IHOP) recent name-change stunt did just that, the trademark legal strategy behind the name for the Los Angeles-based company raises some questions. According to media reports, consumers’ interest [...]
Navigating the United States trademark filing system can be a daunting task for companies from the European Union or United Kingdom. This is because the information required by the United States Patent and Trademark Office is typically more stringent than the trademark offices in the EU and UK. The following article discusses three main issues [...]
Learn tips and tricks on how to choose a strong trademark in the snack-food industry.
Protect your trademark from cybersquatting by using the Uniform Dispute Resolution Policy ("UDRP")
The Los Angeles Times reported recently that Goldenvoice, the owners of the COACHELLA trademark, is not shy when it comes to enforcing its trademark ‘Coachella’ - it has filed trademark lawsuits against other companies who wish to host festivals whose marketing names end in ‘chella’.