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Industry-Specific Articles

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Gerben Law Firm has worked with thousands of clients in almost every industry. Gerben Law Firm attorneys have written extensively about ways to register and protect trademarks for businesses within specific-industries and hope that we can give you background and insight into your questions. If you do not see an article on your specific industry, contact us for a free consultation and we would be happy to answer your questions!

Beer, Wine and Spirits Industry

Why Are Trademark Searches Critical to New Brands?

As a new brand seeking to establish itself as a reputable source of products and sources, a trademark registration is an excellent way to provide a greater sense of authenticity and legitimacy for the brand, [...]

Supreme Court: Filing Bankruptcy Does Not Terminate a Trademark License

Licensing a trademark is one of several ways for a brand-owner to monetize its brand. Brand owners can enter into exclusive, or non-exclusive licensing deals with others to expand into new markets, develop new product [...]

How to Ensure a Trademark License is Done Properly

When you registered your trademark with the USPTO, you may not have considered one day allowing others to use it.  Now, as your business expands and your brand is becoming more recognizable, it may be [...]

New Balance Files Trademark Application for “4 Bounces”

An interesting trademark filing was recently made by New Balance for “4 Bounces.” The trademark application was filed the day after Kawhi Leonard hit that shot that bounced four times on the rim, [...]

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Apparel/Fashion Industry

Why Are Trademark Searches Critical to New Brands?

As a new brand seeking to establish itself as a reputable source of products and sources, a trademark registration is an excellent way to provide a greater sense of authenticity and legitimacy for the brand, [...]

Supreme Court: Filing Bankruptcy Does Not Terminate a Trademark License

Licensing a trademark is one of several ways for a brand-owner to monetize its brand. Brand owners can enter into exclusive, or non-exclusive licensing deals with others to expand into new markets, develop new product [...]

How to Ensure a Trademark License is Done Properly

When you registered your trademark with the USPTO, you may not have considered one day allowing others to use it.  Now, as your business expands and your brand is becoming more recognizable, it may be [...]

New Balance Files Trademark Application for “4 Bounces”

An interesting trademark filing was recently made by New Balance for “4 Bounces.” The trademark application was filed the day after Kawhi Leonard hit that shot that bounced four times on the rim, [...]

Read More Industry Articles…

Software Industry

Why Are Trademark Searches Critical to New Brands?

As a new brand seeking to establish itself as a reputable source of products and sources, a trademark registration is an excellent way to provide a greater sense of authenticity and legitimacy for the brand, [...]

Supreme Court: Filing Bankruptcy Does Not Terminate a Trademark License

Licensing a trademark is one of several ways for a brand-owner to monetize its brand. Brand owners can enter into exclusive, or non-exclusive licensing deals with others to expand into new markets, develop new product [...]

How to Ensure a Trademark License is Done Properly

When you registered your trademark with the USPTO, you may not have considered one day allowing others to use it.  Now, as your business expands and your brand is becoming more recognizable, it may be [...]

New Balance Files Trademark Application for “4 Bounces”

An interesting trademark filing was recently made by New Balance for “4 Bounces.” The trademark application was filed the day after Kawhi Leonard hit that shot that bounced four times on the rim, [...]

Read More Industry Articles…